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I'm a systematic, data-driven AdTech Operations & Digital Marketing Strategist with 6+ years of experience across digital advertising, account management, media planning, and full-funnel campaign strategy. I have a proven track record of delivering high-performance campaigns for global brands across direct and programmatic advertising, with deep expertise in data analytics, cross-functional collaboration, and campaign optimization. I currently work at GCash (Mynt – Globe Fintech Innovations, Inc.), building scalable ad solutions in a leading mobile financial services environment, and I also serve as the Full-Time Digital Marketing Head of Big Uppetite, a Sydney-based Australian company, spearheading digital strategy and growth initiatives across paid media channels. I’m actively seeking opportunities in the United Kingdom and Europe where I can contribute AdTech, FinTech, and digital marketing expertise to scalable operations, data-driven decision-making, and measurable business impact.…I'm a systematic, data-driven AdTech Operations & Digital Marketing Strategist with 6+ years of experience across digital advertising, account management, media planning, and full-funnel campaign strategy. I have a proven track record of delivering high-performance campaigns for global brands across direct and programmatic advertising, with deep expertise in data analytics, cross-functional collaboration, and campaign optimization. I currently work at GCash (Mynt – Globe Fintech Innovations, Inc.), building scalable ad solutions in a leading mobile financial services environment, and I also serve as the Full-Time Digital Marketing Head of Big Uppetite, a Sydney-based Australian company, spearheading digital strategy and growth initiatives across paid media channels. I’m actively seeking opportunities in the United Kingdom and Europe where I can contribute AdTech, FinTech, and digital marketing expertise to scalable operations, data-driven decision-making, and measurable business impact.

Julia Ysabelle Yu Temena

Marketing Strategist, Growth Marketer, Content Strategist, +2

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I'm a systematic, data-driven AdTech Operations & Digital Marketing Strategist with 6+ years of experience across digital advertising, account management, media planning, and full-funnel campaign strategy. I have a proven track record of delivering high-performance campaigns for global brands across direct and programmatic advertising, with deep expertise in data analytics, cross-functional collaboration, and campaign optimization. I currently work at GCash (Mynt – Globe Fintech Innovations, Inc.), building scalable ad solutions in a leading mobile financial services environment, and I also serve as the Full-Time Digital Marketing Head of Big Uppetite, a Sydney-based Australian company, spearheading digital strategy and growth initiatives across paid media channels. I’m actively seeking opportunities in the United Kingdom and Europe where I can contribute AdTech, FinTech, and digital marketing expertise to scalable operations, data-driven decision-making, and measurable business impact.…I'm a systematic, data-driven AdTech Operations & Digital Marketing Strategist with 6+ years of experience across digital advertising, account management, media planning, and full-funnel campaign strategy. I have a proven track record of delivering high-performance campaigns for global brands across direct and programmatic advertising, with deep expertise in data analytics, cross-functional collaboration, and campaign optimization. I currently work at GCash (Mynt – Globe Fintech Innovations, Inc.), building scalable ad solutions in a leading mobile financial services environment, and I also serve as the Full-Time Digital Marketing Head of Big Uppetite, a Sydney-based Australian company, spearheading digital strategy and growth initiatives across paid media channels. I’m actively seeking opportunities in the United Kingdom and Europe where I can contribute AdTech, FinTech, and digital marketing expertise to scalable operations, data-driven decision-making, and measurable business impact.

Available to hire

I’m a systematic, data-driven AdTech Operations & Digital Marketing Strategist with 6+ years of experience across digital advertising, account management, media planning, and full-funnel campaign strategy. I have a proven track record of delivering high-performance campaigns for global brands across direct and programmatic advertising, with deep expertise in data analytics, cross-functional collaboration, and campaign optimization.

I currently work at GCash (Mynt – Globe Fintech Innovations, Inc.), building scalable ad solutions in a leading mobile financial services environment, and I also serve as the Full-Time Digital Marketing Head of Big Uppetite, a Sydney-based Australian company, spearheading digital strategy and growth initiatives across paid media channels. I’m actively seeking opportunities in the United Kingdom and Europe where I can contribute AdTech, FinTech, and digital marketing expertise to scalable operations, data-driven decision-making, and measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Head at Big Uppetite

January 1, 2026 - Present

Own and lead end-to-end digital marketing and paid media strategy for an Australian company, driving growth through performance-led acquisition and funnel optimization. Manage planning, execution, and optimization across paid digital channels, ensuring campaigns are data-driven, scalable, and ROI-focused. Partner closely with leadership to align marketing strategy with business objectives, revenue targets, and market expansion initiatives. Establish performance tracking frameworks, reporting cadence, and testing roadmaps to support continuous improvement and sustainable growth.

AdTech Operations Manager at GCash (Mynt - Globe Fintech Innovations, Inc.)

May 1, 2022 - Present

Built a $84.9M Direct Ads business and a $7.1M Programmatic business for end-to-end cross-channel AdTech campaigns, managing lifecycle from briefing to post-mortem with 100% on-time delivery. Contributed $83.7M to the lifetime value of $84.9M in GCash’s Direct AdTech Business since May 2022, driving growth through strategic campaign management and cross-functional collaboration. Spearheaded process and operational planning with Product, Operations, Governance, and Integration Groups, supporting operational efficiency, data availability and governance and seamless campaign integrations, improving efficiency by 99.8%. Post-mortem analysis with actionable insights contributing to a 50% increase in campaign KPIs (CTR, ROI, conversion). Part of the New Businesses Group, supporting GCash's $5B valuation (looking to scale to $8B this year) through scalable digital payment ad solutions.

GrabAds Campaign Strategist at Grab

May 1, 2021 - May 1, 2022

Managed advertising placements on the Grab app, ensuring flawless execution from brief to live and zero errors. Collaborated closely with Southeast Asian counterparts across regional markets to tailor campaigns and optimize them for local audiences, ensuring relevance and resonance within each market. Led both broad and large-scale and hyper-localized campaigns to drive user acquisition and app engagement, resulting in a 30% increase in installs. Optimized performance metrics (CTR, CPA), achieving a 42% increase in ad performance. Built a Merchant Self-Serve Platform enabling merchants to independently create and manage campaigns, set their own budget and bids, increasing campaign activation and efficiency.

YouTube Media Manager for Brand Reserve Buys at Google

August 1, 2020 - May 1, 2021

Managed day-to-day YouTube advertising campaigns across major industries including Food & Beverage, Luxury Goods, Beauty, and Home & Personal Care, working closely with internal teams and clients to ensure seamless delivery of campaigns. Acted as the main point of contact for clients in the North America region, managing expectations and ensuring campaigns were delivered on time and met strategic goals. Facilitated cross-functional collaboration between Product, Engineering, Data Science, and Sales teams to ensure that campaigns leveraged Google's full advertising suite and were optimized for client success. Focused on audience targeting and ad optimization, increasing video ad performance by 25-30% and improving client retention by 15%.

Key Account Manager at NuWorks Interactive Labs, Inc.

June 1, 2018 - August 1, 2020

Managed digital, ATL, and BTL advertising campaigns for Unilever, Nestlé, and LinkedIn. Led Client Servicing initiatives by fostering strong relationships with clients, understanding their business needs, and ensuring campaigns met strategic goals, timelines, and budgets. Oversaw both digital and traditional advertising campaigns, contributing to creative development and ensuring seamless collaboration between creative, media, and tech teams. Delivered campaign reports and optimized media placements, improving client satisfaction by 88% and increasing brand visibility with a 45% lift in KPIs.