I’m Julie Griffin, a multidisciplinary designer and artist based in Los Angeles. I create artwork and design solutions across traditional and digital media for individuals and small businesses, with a focus on UI/UX, branding, and visual systems. My freelance practice includes UX design commissions for mobile and web applications, event graphics, logo design, and illustration. I exhibit artwork on both the East & West coasts with Sunshine Maker’s Market, LA Makery, LA Urban Sketchers, and the New England Watercolor Society.…

Julie Griffin

I’m Julie Griffin, a multidisciplinary designer and artist based in Los Angeles. I create artwork and design solutions across traditional and digital media for individuals and small businesses, with a focus on UI/UX, branding, and visual systems. My freelance practice includes UX design commissions for mobile and web applications, event graphics, logo design, and illustration. I exhibit artwork on both the East & West coasts with Sunshine Maker’s Market, LA Makery, LA Urban Sketchers, and the New England Watercolor Society.…

Available to hire

I’m Julie Griffin, a multidisciplinary designer and artist based in Los Angeles. I create artwork and design solutions across traditional and digital media for individuals and small businesses, with a focus on UI/UX, branding, and visual systems. My freelance practice includes UX design commissions for mobile and web applications, event graphics, logo design, and illustration. I exhibit artwork on both the East & West coasts with Sunshine Maker’s Market, LA Makery, LA Urban Sketchers, and the New England Watercolor Society.

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Work Experience

Product Designer
January 1, 2024 - April 1, 2026
Led design process across research, ideation, stakeholder workshops, prototyping, design, usability testing, and developer collaboration. Reimagined the shopping experience with enhanced personalization and a shop-before-subscription model, increasing cart diversification and average order value. Redesigned marketing website homepage to address customer preferences and pain points. Increased menu engagement by 15% and home scroll depth by 20%.
Senior Designer
May 1, 2023 - January 31, 2024
Presented design concepts across channels including web, social, environmental, and print to cross-dimensional teams. Concepted and designed information graphics and data visualizations for print, web, and social media. Developed and extended brand guidelines, templates and systems for consistent application of visuals and messaging across internal and external communications.
UI / UX Designer
April 1, 2022 - May 31, 2023
Led design process including discovery research, ideation and prototyping. Redesigned onboarding process for a financial wellness mobile app, resulting in a 57% increase in app registrations between August and October 2022. Prototyped, animated, and presented new features to align team on designs. Contributed animations, interface components, data visualizations, and illustrations to design system.
Senior Designer
July 1, 2019 - April 30, 2022
Collaborated with clients, developers, strategists, and copywriters to create websites, digital tools, information graphics, annual reports, animation shotflows. Shotflowed and illustrated animation graphics, edited animations.
Digital Designer
October 1, 2018 - July 31, 2019
Designed features and contributed to design system for a new B2C health and nutrition tracking mobile application and responsive website. Developed digital and print visual brand guidelines. Coded, tested, and designed HTML & CSS emails.
Graphic Designer
December 1, 2016 - September 30, 2018
Designed marketing collateral, information graphics, vector illustrations, and event graphics for print and web. Attended photo shoots and assisted with art direction. Edited and adjusted photography and renderings.
Freelance Artist & Designer
January 1, 2014 - Present
Create artwork and designs in traditional and digital mediums for individuals and small businesses. Recent commissions include UX design and branding for a fashion technology platform, series of six paintings of Italian architecture, event graphic illustrations, and logo design. Exhibit and sell artwork on East & West Coast with Sunshine Maker’s Market, Los Angeles Makery, Los Angeles Urban Sketchers, New England Watercolor Society.
Mentor & Adjunct Instructor at Simmons University
January 1, 2015 - December 31, 2016
Mentor & Adjunct Instructor for design courses.
Mentor & Adjunct Instructor at Simmons University
January 1, 2018 - December 31, 2021
Mentor & Adjunct Instructor for design courses.
Exhibiting Artist at Los Angeles Urban Sketchers
January 1, 2021 - Present
Exhibiting artist with Los Angeles Urban Sketchers; ongoing participation.
Portfolio Reviewer at Massachusetts College of Art & Design
January 1, 2021 - December 31, 2021
Reviewed portfolios for admissions and critique sessions.
Volunteer & Member at AIGA, American Institute of Graphic Arts
January 1, 2015 - Present
Volunteer and member activities supporting design community.

Education

BFA, Communication Design at Washington University in St. Louis
January 1, 2006 - December 31, 2010
Certificate, Graphic Design at Massachusetts College of Art & Design
May 11, 2015 - May 15, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail
    uniE621 Purple Carrot Shopping Experience
    Our product and design team transformed Purple Carrot’s shopping experience by enhancing personalization & addressing pain points in the existing journey. As the sole product designer on the project I led user research, design workshops, and visual design for the project.…
    paper Purple Carrot Shopping Experience Design

    Our product and design team transformed Purple Carrot’s shopping experience by enhancing personalization & addressing pain points in the existing journey. As the sole product designer on the project I led user research, design workshops, and visual design for the project.