Visual Identity & Brand System
Trazaré is a shoes, bags and accessories brand born in Mexico built around a symbolic vision: every step we take leaves a mark, and those marks gradually trace the path of our life. Inspired by pointillism, the brand’s visual identity embraces this metaphor to create a graphic universe where every dot represents an intentional decision — a step, a moment, a personal move.

The main symbol emerges from the letter “T”, abstracted into a bold, modern, and mysterious figure. It’s not meant to be immediately obvious — it was designed to be a visual statement: distinctive, striking, and layered with intrigue. This minimal yet conceptual form adapts effortlessly across brand touchpoints.
The identity is completed with a refined and elegant color palette, versatile typography choices, and a series of organic textures that evoke motion, transformation, and direction. Trazaré speaks to urban, stylish, and active women who see design as a way to express authenticity.

I-CREA stands out for its continuous innovation in aluminum openings production and high-performance glass facade marketing. Its forward-thinking vision inspired the choice of the color palette: to represent innovation and capture the beauty of Catamarca’s landscapes. It combines an electric, vibrant tone with an earthy shade to create contrast. A complementary secondary palette was added to reflect the diversity of colors found in Catamarca’s landscapes.

The chosen typography has a contemporary aesthetic. Its weight create a strong visual impact, providing clear readability and enabling effective communication. This design pairs perfectly with the color palette, establishing a visual coherence that conveys a cohesive message: I-CREA is a company that transcends limits.

Logo design and visual identity project for a company based in Argentina, with over 30 years of experience in the development, production, and installation of aluminum windows and high-performance glass facades.

The main goal of the project was to modernize the image to align it with the quality and innovation of their products, achieving a current, professional, and sophisticated aesthetic. The company’s characteristic red color was kept as a continuity element with the previous identity, but intensified to convey energy and strength. Additionally, a palette of grays and silver gradients was incorporated to represent aluminum, a key material in their projects.

The new typographic logo, accompanied by a detachable symbol, adds versatility and strengthens the visual identity, projecting a contemporary image that aligns with the company’s leadership.

Entre Sets is a tennis academy with a different approach: beyond sports, it promotes a way of training that’s rooted in enjoyment. Through a dynamic visual universe—full of rhythm and a strong sporty aesthetic—the brand expresses what happens between sets: action, pause, focus, fun, and play.

The main challenge was to design a symbol that referenced tennis in a different, less literal way. The result is a shape inspired by the tennis ball, but approached from a more conceptual angle, giving the brand a distinctive and versatile identity.
The outcome is a fresh, playful, and adaptable system that comes to life across social media, merchandising, and various graphic applications.