Available to hire
I’m a designer with over 10 years of experience in branding, marketing, and visual storytelling. I don’t just make things look good—I create designs that connect with people and serve a purpose.
From building brand identities to executing full-scale marketing campaigns, I take a hands-on approach, working closely with teams to bring ideas to life.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Advanced
Work Experience
Senior Brand Designer at Skybound Entertainment
May 1, 2023 - PresentCraft and execute brand strategies aligned with app acquisition and development goals, integrating brand identities across app portfolios. Conceptualize and develop cohesive visual identities for apps while maintaining consistency and audience relevance. Collaborate cross-functionally with development, marketing, and leadership to design solutions that amplify value propositions and user needs. Innovate UI/UX designs to optimize usability, navigation, and engagement while reflecting brand identity. Lead rebranding efforts for new apps (logo redesign, color scheme harmonization, and design element incorporation) and monitor market trends through competitor analyses for differentiation. Create design guidelines and documentation to enable consistent implementation across platforms and devices.
Senior Graphic Designer / Photographer at Capelle Miami
October 1, 2020 - April 30, 2023Manage and delegate responsibilities to other designers and provide direction. Collaborate with marketing and sales to create marketing plans aligning team priorities with business objectives while delivering high-quality work on time and on budget. Conceptualize campaign vision using original graphics, copy, websites, social media, and other marketing materials. Establish creative direction and brand guidelines. Prioritize and manage multiple projects within design specifications and budget. Work closely with the creative team to produce high-quality photographic images and planned photography concepts.
Visual Communications Specialist at City of Miami Beach
September 1, 2018 - September 1, 2020Manage quality-control standards and consistency of the Miami Beach brand. Create design concepts with project managers, including print ads, billboards, brochures/guides. Manage projects end-to-end from inception to completion, providing updates to keep timelines on track. Use marketing strategies to implement creative campaigns. Plan and coordinate original creative, typesetting, digital printing, digital imaging, and graphic production. Develop graphics for social media advertising campaigns and create layouts for social media, web, and print. Conduct post-production including editing and using software for final image delivery. Create food photography setups and content for advertising purposes. Develop and improve product label designs; coordinate with vendors and manufacturers for printing materials.
Graphic Designer / Photographer at 1Up Nutrition
May 1, 2016 - July 31, 2018Graphic Designer at Grupo CDT
February 1, 2014 - April 30, 2016Managed freelance designers, consultants, and printers to meet client requirements. Conducted meetings and presentations with suppliers and vendors. Directed and coordinated design and production teams. Owned design responsibilities for all brands within Grupo CDT. Developed print materials including flyers, brochures, magazine publications, and stationery, plus social media publications and layouts for new printing material.
Education
Bachelor of Fine Arts in Graphic Design at Caracas Institute of Design
January 1, 2011 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Government, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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