Juliana Velasco Simmonds

Available to hire

Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Advanced

Work Experience

Visual Communication Designer at Stroili
March 1, 2025 - Present
Developed and adapted visual assets for seasonal campaigns across retail. Implemented brand guidelines to ensure consistency across multi-channel communications. Collaborated with marketing and merchandising teams to translate campaign briefs into print-ready and deployment-ready outputs. Supported campaign rollouts with timely delivery and high-quality execution.
Visual & Brand Designer at Beti Design
September 1, 2021 - December 1, 2021
Designed visual assets for digital platforms ensuring brand consistency. Created layouts, graphic materials, and branded content for communications initiatives. Collaborated with marketing and product teams to deliver aligned visual solutions.
Co-Founder & Brand Designer at Tolás
January 1, 2019 - February 1, 2023
Developed complete brand identities and visual systems for emerging brands. Designed social media content, marketing assets, and presentation materials. Managed client communication, feedback cycles, and project timelines. Delivered final production-ready files for digital and print use.
Retail Visual Experience at Louis Vuitton | Reserved (In-Store)
February 3, 2025 - January 31, 2025
Implemented global brand visual standards within luxury retail environments. Contributed to product storytelling and visual presentation aligned with brand identity. Maintained high aesthetic standards and attention to detail in fast-paced environments.

Education

Master in Visual Merchandising at Nuova Accademia di Belle Arti - Domus Academy
August 1, 2022 - November 1, 2023
Bachelor Degree in Industrial Design at Pontificia Javeriana University
July 1, 2016 - May 1, 2021
English Course at The Language Company
September 1, 2015 - February 1, 2016
Visual Merchandising Course at San Buenaventura University of Cali
March 1, 2022 - March 1, 2022

Qualifications

Service Design: Innovation in user experience
April 1, 2021 - September 7, 2025
Trendhunting: Trends for innovation
March 1, 2022 - September 7, 2025
Management of Fashion Businesses and Luxury Articles
March 1, 2022 - September 7, 2025

Industry Experience

Media & Entertainment, Retail, Software & Internet, Education, Professional Services, Other, Consumer Goods