Hi, I’m Juliana Velásquez, a cultural and production manager with over 15 years of experience leading high-impact cultural projects. I’ve supported the growth of artists, institutions, and programs that transform ideas into meaningful cultural experiences. As a founder and leader in Colombia’s classical music scene, I design strategic partnerships, fund development, and audience engagement to strengthen organizations and elevate creative ecosystems across local and international stages.

Juliana Velásquez

Hi, I’m Juliana Velásquez, a cultural and production manager with over 15 years of experience leading high-impact cultural projects. I’ve supported the growth of artists, institutions, and programs that transform ideas into meaningful cultural experiences. As a founder and leader in Colombia’s classical music scene, I design strategic partnerships, fund development, and audience engagement to strengthen organizations and elevate creative ecosystems across local and international stages.

Available to hire

Hi, I’m Juliana Velásquez, a cultural and production manager with over 15 years of experience leading high-impact cultural projects. I’ve supported the growth of artists, institutions, and programs that transform ideas into meaningful cultural experiences.

As a founder and leader in Colombia’s classical music scene, I design strategic partnerships, fund development, and audience engagement to strengthen organizations and elevate creative ecosystems across local and international stages.

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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Project Manager at Red de Música de Medellín
January 1, 2025 - January 1, 2025
Public–private project manager overseeing fundraising, partnerships, and cultural programming; led logistics, security, permits, and audience engagement strategies for large-scale events.
Founder & Artist Manager at METRÓNO MÁS S.A.
January 1, 2018 - November 5, 2025
Founded Colombia’s first classical music management agency, guiding vision, strategy, and operations; coordinated national and international cultural projects and secured public/private funding to ensure financial sustainability and high standards.
Cultural & Production Manager at Universidad de Los Andes
January 1, 2017 - January 1, 2017
Supported the Artistic Direction in developing and implementing the annual cultural program, organizing workshops, masterclasses, and open rehearsals; designed inclusive, high-quality learning experiences to strengthen the institution’s cultural presence.
Programming Specialist at The Academy - Teatro Mayor
January 1, 2015 - January 1, 2015
Managed programming for performances and events; collaborated with artists and institutions; oversaw logistics for large-scale cultural programming.
Adjunct Lecturer, Hospitality and Tourism at Pontificia Universidad Javeriana
January 1, 2020 - January 1, 2020
Lectured in hospitality and tourism, contributing to curriculum and guest lectures on cultural management.

Education

Cultural Manager at Universidad de los Andes
January 1, 2016 - January 1, 2017
at ID ARTES
January 1, 2002 - January 1, 2008
at Barcelona, Spain
January 1, 2010 - January 1, 2011

Qualifications

Cultural Manager Certification
January 1, 2016 - November 5, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Other, Travel & Hospitality