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I’m Juli, a brand designer and creative consultant based in Berlin. For 15+ years, I’ve been helping Founders and Creative Leads turn big visions into lasting brands, from launching my own design studio in the UK in 2013 to working in-house with ad agencies and tech companies across Europe.
Today, I partner with Founders and Creative Leads on Art Direction, Brand Design, and Creative Production. My approach blends strategy with visual storytelling to create brands built to endure.
I care too much to do average work, and I believe that’s what makes the difference.
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Born in New York, designed in London, handmade in Spain. Reconnect Label is a maternity-friendly brand that makes clothes to defy convention; clothes that adapt to the female body and outlast pregnancy.
Reconnect Label began as nothing more than a vision and a deep passion from the founders to reshape maternity fashion. From the ground up, we collaborated closely to build the brand’s foundation, beginning with strategic positioning, brand values, and a distinct voice that speaks to modern, empowered motherhood. From there, we brought the vision to life through a thoughtful design concept and a visual identity that reflects the brand’s essence: stylish, adaptive, and timeless clothing for every stage of a woman’s life.
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New York-based Mantra Health partners with higher education institutions to provide students with comprehensive mental health and wellness solutions.
I supported the founders early on by developing the brand design system and pitch deck, helping them establish credibility and successfully secure their first round of funding.
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Huckletree is a thriving network of community-driven, design-led workspaces across the UK.
I partnered with the founders early on to bring the concept to life and establish the Huckletree brand. As the company grew, a rebrand was needed to support expansion and ensure the identity could scale. I worked closely with the founder to translate her bold, modern, and community-led vision into a future-ready brand system.
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Berlin-based Sumup is a global fintech company empowering small businesses with simple payment solutions.
In 2025, Sumup launched Terminal, its latest Android-based card reader and POS device, across all markets. I was part of the core team behind the launch and led the rollout, art direction & design of the Product Page.
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Berlin-based Sumup is a global fintech company empowering small businesses with simple payment solutions.
In collaboration with Lena & Artem Studio in Berlin, we produced a series of photographs and videos to support EU-wide brand campaigns for various Sumup products. The project spotlighted three distinct merchants in their environments, bringing their stories to life.
Beyond capturing content, we developed a refreshed photography style, pushing existing brand photography guidelines toward a fresh, ownable and relatable aesthetic.
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