Available to hire
Hi, I’m Junar Asunyi, a creative professional with a solid HR foundation and a growing track record in social media strategy and content creation. I scaled my personal TikTok audience to 400K+ in 6 months, drove candidate engagement through viral campaigns, and built brand credibility via employer branding initiatives. I’m pivoting fully into social media to deliver data-driven campaigns that convert, collaborating with teams to craft compelling narratives and help brands grow their online presence.
I specialize in content strategy, education-focused storytelling, and visually engaging content across TikTok and Instagram. My freelance work spans personal branding, product branding, and employer branding, always with a focus on measurable engagement and audience growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Fluent
Work Experience
Digital Content Specialist at Habiskerja.com
December 1, 2021 - October 6, 2025Produced short-form video ads on TikTok to promote online classes, increasing student engagement. Edited learning modules and ensured high-quality visual and audio standards for online distribution. Created and managed TikTok short-form content focusing on career tips, personal development, and business insights, generating hundreds of thousands to over 1M views per video.
Employer Branding Specialist at SF Group
June 1, 2021 - October 6, 2025Created daily TikTok and Instagram content to scale followers to 10K+ in 3 months, boosting employer brand awareness. Produced Instagram Reels and short videos on HR tips, job search, and career guidance, achieving 100–3,200+ views per post and 20K+ total engagement across campaigns.
Social Media Personal Branding Content Creator at Self-Employed / Freelancer
November 1, 2019 - PresentBuilt a personal TikTok and Instagram presence from zero to 100K+ followers and 4M+ total video views in 6 months; created and edited short-form content averaging 10K+ views per post; produced viral TikTok content with 3K+ likes and 300+ shares; developed a content calendar aligned with trending topics, resulting in 2.6% follower growth MoM and consistent visibility across platforms; focused on career development and digital skills; achieved 5K–255K+ views per video.
Social Media Specialist (Personal Branding) – Insurance at Insurance Agent (Personal Branding)
June 1, 2024 - October 6, 2025Produced short-form Reels on topics such as 'Why insurance vs. BPJS?' and 'BPJS vs private insurance,' achieving 500–1,500+ views per post and raising awareness among younger audiences. Developed myth-busting video series; optimized storytelling with hooks and captions to boost engagement and establish credibility as a trusted financial advisor. Used Instagram Insights to refine posting schedules and creative approaches; created 20+ videos with consistent audience engagement.
Social Media Specialist – Business Community Branding at Business Community Branding
July 1, 2022 - PresentCreated event recap videos such as 'PIC Talks: Intimate Dinner & Talk Show with Rama Saty a' (3,584+ views), strengthening the community's digital presence. Produced promotional content for 'Find Your Business Partner – PIC Meetup' (1,472+ views); produced educational and motivational short-form content for entrepreneurs and millennials; consistently achieving 5,000–14,500+ views per post.
Social Media Specialist – Noble Scent Perfume at Noble Scent Perfume
June 1, 2020 - PresentDesigned high-performing content such as 'Tetap Nge-Blank,' achieving 52.8K views; leveraged humor and relatability to maximize audience engagement. Optimized Reels for algorithm visibility; a campaign reached 11.9K views, 355 interactions, and 75 saves. Consistently delivered 5K–50K+ views per Reel, expanding organic reach and profile visits. Used Instagram Insights to refine hooks, retention, and captions, and helped position the brand as a credible voice in the fragrance space.
Digital Content Specialist at Habis Kerja (habiskerja.com)
December 1, 2021 - October 6, 2025Produced short-form TikTok ads to promote online classes, edited learning modules ensuring high-quality visual and audio standards, and created/man aged TikTok content on career tips and personal development, achieving hundreds of thousands to over 1M views per video.
Employer Branding Specialist at SF Group
June 1, 2021 - October 6, 2025Created daily TikTok and Instagram content to scale followers to 10K+ in 3 months, produced Instagram Reels and short videos on HR tips, job search, and career guidance, achieving 100–3,200+ views per post and elevated employer brand awareness.
Social Media Content Creator (Personal Branding) at Self-employed / Personal Branding
November 1, 2019 - PresentBuilt a personal TikTok and Instagram presence from zero to 100K+ followers, generating 4M+ total video views in 6 months; created and edited short-form content with average 10K+ views per post and 3.68% engagement.
Insurance Agent at Self-employed – Insurance Agent & Personal Branding
June 1, 2024 - October 6, 2025Produced short-form Reels on topics such as why to get insured and BPJS alignment; built audience and expanded reach through educational content and targeted social media campaigns.
Social Media Specialist at Noble Scent Perfume
June 1, 2020 - PresentDeveloped and executed high-performing content such as brand-focused posts, achieving 52.8K views on a flagship piece; optimized Reels for algorithm visibility and sustained engagement.
Social Media Specialist at Business Community Branding
July 1, 2022 - PresentCreated event recap videos, promotional content for partnerships, and educational/motivational short-form content targeted at millennials, consistently driving engagement and brand awareness.
Digital Content Specialist at Habiskerja.com
December 1, 2021 - October 6, 2025Produced short-form TikTok video ads to promote online classes, increasing student engagement. Edited learning modules and ensured high-quality visual and audio standards for online distribution. Produced and managed TikTok short-form content on career tips, personal development, and business insights, generating hundreds of thousands to over 1M views per video.
Employer Branding Specialist at SF Group
June 1, 2021 - October 6, 2025Created daily TikTok and Instagram content that scaled followers to 10K+ in 3 months, boosting employer brand awareness. Produced Instagram Reels and short videos on HR tips, job search, and career guidance, achieving 100–3,200+ views per post. Achieved 20K+ cumulative engagement across Instagram campaigns in under 3 months by leveraging trending audio, storytelling hooks, and visual consistency. Created high-performing content such as 'HRD Interview Tips' that reached 73.3K views, thousands of likes, and hundreds of shares. Developed educational series answering career-related FAQs, including 'How to Answer Without Experience' (23.1K views) and 'Important Skills for Companies' (1.3K views).
Social Media Personal Branding Content Creator at Self-employed / Personal Brand
November 1, 2019 - PresentBuilt a personal TikTok and Instagram presence from zero, reaching 100K+ followers and generating 4M+ total video views within 6 months. Created and edited short-form video content that averaged 10K+ views per post and achieved engagement rates of ~3.68%. Produced viral TikTok content with peak 3K+ likes and 300+ shares, driving significant reach and community interaction. Developed and executed a content calendar aligned with trending topics, resulting in 2.6% follower growth month-over-month and consistent visibility across platforms. Built a personal content brand focused on career development and digital skills, achieving 5K–255K+ views per video. Partnered with micro-influencers and cross-promotions that boosted exposure by 10% in targeted niches (career tips, employer branding, content strategy).
Social Media Specialist (Product Branding) at Noble Scent Perfume
June 1, 2020 - PresentDesigned high-performing content like 'Tetap Nge-Blank' which achieved 52.8K views, leveraging humor and relatability to maximize audience engagement. Optimized Reels for algorithm visibility — one campaign (‘Komen ‘Wangi’ buat kamu yang mau tampil menarik’) reached 11.9K views, 355 interactions, and 75 saves, outpacing typical engagement benchmarks with a 47.8%+ early view rate. Consistently drove 5K–50K+ views per Reel, generating hundreds of organic interactions and profile visits. Applied Instagram Insights to refine posting schedule and creative hooks, achieving balanced reach across followers and new audiences. Helped build the agent’s credibility as a thought leader through educational and awareness-driven content tailored to millennial audiences.
Personal Branding Social Media Specialist at Insurance Agent
June 1, 2024 - October 6, 2025Produced short-form Reels covering topics such as 'Kenapa Harus Asuransi JIwa?' and 'Asuransi Swasta', achieving 500–1,500+ views per post and increasing awareness among younger audiences. Developed relatable video series addressing myths like 'Tidak Perlu Asuransi Jiwa Karena Masih Sehat' (784 views) and 'Kerja Keras Bisa Jadi Penyakit Jantung?' (1,574 views), sparking conversations and reshaping audience perception. Optimized video storytelling using simple hooks and captions, boosting average engagement per Reel and strengthening brand positioning as a trusted financial advisor. Leveraged Instagram Insights to refine posting schedules and creative approaches, maintaining consistent audience engagement across 20+ videos.
Social Media Specialist at Business Community Branding
July 1, 2022 - PresentCreated event recap videos such as 'PIC Talks: Intimate Dinner & Talk Show with Rama Saty a,' reaching 3,584+ views and strengthening the community’s digital presence. Designed promotional content for 'Find Your Business Partner – PIC Meetup,' generating 1,472+ views and increasing awareness of networking opportunities. Produced educational and motivational short-form content tailored to entrepreneurs and millennials, consistently achieving 5,000–14,500+ views per post.
Digital Content Specialist at Habisk erja.com
December 31, 2021 - October 6, 2025Produced short-form TikTok ads for online classes, edited learning modules, and managed TikTok content on career tips and personal development, achieving substantial view counts (up to 1M+ per video).
Employer Branding Specialist at SF Group
June 30, 2021 - October 6, 2025Created daily TikTok/Instagram content to scale followers to 10K+ in 3 months; produced HR tips content with 100–3,200+ views per post; drove 20K+ total views across campaigns in under 3 months; developed high-impact series and FAQs to boost employer brand and trust.
Social Media Content Creator at Personal & Freelance Projects
November 1, 2019 - PresentBuilt a personal TikTok/Instagram presence from zero to 100K+ followers with 4M+ total video views in 6 months; produced viral short-form content with strong engagement and maintained a consistent posting cadence aligned with trends.
Personal Branding Social Media Specialist at Insurance Agent
June 30, 2024 - October 6, 2025Created short-form Reels on insurance topics; produced myth-busting and education-focused video series; optimized storytelling and captions; leveraged Insights to refine posting schedules and maintain consistent engagement across 20+ videos.
Social Media Specialist at Business Community Branding
July 1, 2022 - PresentDeveloped event recap videos and promotional content; expanded exposure for networking events; produced educational/motivational short-form content tailored to entrepreneurs and millennials.
Social Media Specialist at Noble Scent Perfume
June 1, 2020 - PresentBuilt fragrance-focused content strategy; produced series tackling myths and product education; optimized Reels for algorithm visibility and follower growth; consistently achieved high view counts and engagement.
Digital Content Specialist at HabisKerja.com
December 1, 2021 - October 8, 2025Produced short-form TikTok videos to promote online classes; edited learning modules ensuring high-quality visuals and audio standards for online distribution; produced and managed TikTok short-form content on career tips, personal development, and business insights, generating hundreds of thousands to over 1M views per video.
Employer Branding Specialist at SF Group
June 1, 2021 - October 8, 2025Created daily TikTok and Instagram content that scaled followers to 10K+ in 3 months, boosting employer-brand awareness. Produced Instagram Reels and short videos on HR tips, job search, and career guidance, achieving 100–3,200+ views per post; cumulative 20K+ views across Instagram campaigns in under 3 months; sustained 2.6% MoM follower growth. Developed educational FAQs to boost follower trust and interaction.
Social Media Personal Branding Content Creator at Self-Employed / Personal & Freelance Projects
November 1, 2019 - PresentBuilt a personal TikTok and Instagram presence from zero, reaching 100K+ followers and generating 4M+ total video views within 6 months; produced viral short-form content with average 10K+ views per post and 3.68% engagement; developed a trend-aligned content calendar resulting in consistent visibility and 2.6% MoM growth; partnered with micro-influencers for cross-promotion to expand reach.
Social Media Specialist (Product Branding) at Noble Scent Perfume
June 1, 2020 - PresentDrove product branding and social media presence; produced short-form Reels and educational content; built brand credibility and engagement across social channels.
Social Media Specialist (Insurance) at Insurance Agency
June 1, 2024 - October 8, 2025Produced short-form Reels on insurance topics (BPJS) and coverage, leveraging trending audio and captions to reach younger audiences; created myth-busting series and tips to spark conversations and build trust; enhanced brand awareness among target demographics.
Social Media Specialist (Business Community Branding) at Business Community Branding
July 1, 2022 - PresentCreated event recap videos with 3,584+ views; designed promotional content for PIC MeetUp with 1,472+ views; developed educational and motivational short-form content for entrepreneurs and millennials, achieving 5,000–14,500 views per post and expanding audience reach.
Content Creator at Self-employed / Freelance
November 1, 2019 - PresentBuilt a personal TikTok and Instagram presence from zero, reaching 100K+ followers and generating 4M+ total video views within 6 months, demonstrating expertise in audience growth and engagement. Created and edited short-form video content that averaged 10K+ views per post with an engagement rate around 3.68%. Produced viral TikTok content with peak performance of 3K+ likes and 300+ shares, driving significant reach and community interaction. Developed and executed a content calendar aligned with trending topics, resulting in 2.6% follower growth month-over-month and consistent visibility across platforms. Built a personal brand focused on career development and digital skills, achieving engagement between 5K–255K+ views per video. Partnered with micro-influencers and collaborated on cross-promotions that boosted exposure and expanded audience by about 10% in targeted niches (career tips, employer branding, content strategy).
Employer Branding Specialist at SF Group
June 30, 2021 - October 8, 2025Created daily TikTok and Instagram content that scaled follower count to 10K+ in 3 months, boosting employer brand awareness. Produced Instagram Reels and short videos on HR tips, job search, and career guidance, achieving 100–3,200+ views per post. Achieved cumulative engagement of 20K+ views across Instagram campaigns in under 3 months by leveraging trending audio, storytelling hooks, and visual consistency. Created high-performing content such as 'HR Interview Tips' that reached 73.3K views, thousands of likes, and hundreds of shares, driving significant brand visibility among job seekers. Developed educational series answering career-related FAQs, including 'How to Answer Without Experience' (23.1K views) and 'Important Skills for Companies' (1.3K views), boosting follower trust and interaction.
Content Creator at Self-employed / Freelance
November 1, 2019 - PresentBuilt a personal TikTok and Instagram presence from zero, reaching 100K+ followers and generating 4M+ total video views within 6 months, demonstrating expertise in audience growth and engagement.
Social Media Specialist at Noble Scent Perfume
June 1, 2020 - PresentDesigned high-performing content such as 'Tetap Nge-Blank' to maximize audience engagement; reached 52.8K views, leveraging humor and relatability. Optimized Reels for algorithm visibility; a campaign with the caption 'Komen Wangi buat kamu yang mau ta' reached 11.9K views, 355 interactions, and 75 saves, outperforming typical engagement. Consistently drove 5K–50K+ views per Reel, generating hundreds of organic interactions and profile visits. Applied Instagram Insights to refine posting schedules and creative approach, resulting in consistent audience engagement across 20+ videos. Built credibility as a thought leader for agents by producing educational and awareness-driven content tailored to millennial audiences.
Social Media Specialist at Insurance Agent
June 30, 2024 - October 8, 2025Produced short-form Reels covering topics such as 'Why do you need insurance?' and 'Difference between BPJS and private insurance', achieving 500–1,500+ views per post and improving awareness among younger audiences.
Social Media Specialist at Business Community Branding
July 1, 2022 - PresentCreated event recap videos such as 'PIC Talks: Intimate Dinner & Talk Show with Rama Satya', reaching 3,584+ views, strengthening the community's digital presence and event storytelling. Designed promotional content for 'Find Your Business Partner – PIC Meetup', which generated 1,472+ views and increased networking opportunities. Produced educational and motivational short-form content tailored to entrepreneurs and millennials, consistently achieving 5,000–14,500+ views per post.
Digital Content Specialist at Habiskerja.com
December 1, 2021 - October 8, 2025Produced short-form TikTok ads to promote online classes, increasing student engagement. Edited learning modules to ensure high-quality visual and audio standards. Produced and managed TikTok short-form content on career tips, personal development, and business insights, generating hundreds of thousands to over 1M views per video.
Employer Branding Specialist at SF Group
June 1, 2021 - October 8, 2025Created daily TikTok and Instagram content that scaled follower count to 10K+ in 3 months, boosting employer brand awareness. Produced Instagram Reels and short videos on HR tips, job search, and career guidance, achieving 100–3,200+ views per post. Achieved 20K+ cumulative engagement across Instagram campaigns in under 3 months by leveraging trending audio, storytelling hooks, and visual consistency. Built high-performing content such as 'HR Interview Tips' with thousands of likes and shares, driving significant brand visibility among job seekers. Developed educational series answering career-related FAQs, boosting follower trust and interaction.
Social Media Personal Branding Content Creator
November 1, 2019 - PresentBuilt a personal TikTok and Instagram presence from zero, reaching 100K+ followers and generating 4M+ total video views in 6 months, showcasing expertise in audience growth and engagement. Created and edited short-form video content that averaged 10K+ views per post with a 3.68% engagement rate. Produced viral TikTok content with a peak of 3K+ likes and 300+ shares, driving broad reach and community interaction. Developed and executed a content calendar aligned with trending topics, resulting in 2.6% month-over-month follower growth and consistent visibility across platforms. Built a personal brand focused on career development and digital skills, achieving 5K–255K+ views per video. Partnered with micro-influencers for cross-promotions, expanding reach by 10% in targeted niches (career tips, employer branding, content strategy).
Social Media Specialist at Noble Scent Perfume
June 1, 2020 - PresentDesigned high-performing content such as 'Tetap Nge-Blank' achieving 52.8K views, leveraging humor and relatability to maximize engagement. Optimized Reels for algorithm visibility — a campaign with the hook 'Komen Wangi buat kamu mau ta pil wan gi…' reached 11.9K views, 355 interactions, and 75 saves, outperforming typical benchmarks. Consistently drove 5K–50K+ views per Reel, generating hundreds of organic interactions and profile visits. Applied Instagram Insights to refine content hooks, retention strategies, and captions, achieving balanced reach across followers (51%) and new audiences (49%). Helped build the agent’s credibility as a thought leader through educational and awareness-driven content for a millennial audience.
Social Media Specialist at Business Community Branding
July 1, 2022 - PresentCreated event recap videos such as 'PIC Talks: Intimate Dinner & Talk Show with Rama Saty a' reaching 3,584+ views, strengthening the community’s digital presence and event storytelling. Designed promotional content for 'Find Your Business Partner – PIC Meetup,' generating 1,472+ views and increasing awareness of networking opportunities. Produced educational and motivational short-form content tailored to entrepreneurs and Millennials, consistently achieving 5,000–14,500+ views per post.
Personal Branding Social Media Specialist at Insurance Agent
June 1, 2024 - October 8, 2025Produced short-form Reels covering topics such as 'Why you still need life insurance?' and 'Insurance with a trusted advisor'. Developed relatable video series addressing myths around life insurance, improving engagement per Reel and strengthening brand positioning as a trusted financial advisor. Used Instagram Insights to refine posting schedules and creative approaches, resulting in consistent audience engagement across 20+ videos. Helped build the agency’s credibility as a thought leader by delivering educational and awareness-driven content for younger audiences.
Digital Content Specialist at Habiskerja.com
December 1, 2021 - October 8, 2025Produced short-form video ads on TikTok to promote online classes, increasing student engagement. Edited learning modules and ensured high-quality visual and audio standards for online distribution. Produced and managed TikTok short-form content on career tips, personal development, and business insights, generating hundreds of thousands to over 1M views per video.
Employer Branding Specialist at SF Group
June 1, 2021 - October 8, 2025Created daily TikTok and Instagram content that scaled follower count to 10K+ in 3 months, boosting employer brand awareness. Produced Instagram Reels and short videos on HR tips, job search, and career guidance, achieving 100–3,200+ views per post. Achieved cumulative engagement of 20K+ views across Instagram campaigns in under 3 months by leveraging trending audio, storytelling hooks, and visual consistency. Created high-performing content such as 'HR Interview Tips' that reached 73.3K views, thousands of likes, and hundreds of shares. Developed educational series answering career FAQs, boosting follower trust and interaction.
Social Media Personal Branding Content Creator at Self-employed / Freelance
November 1, 2019 - PresentBuilt a personal TikTok and Instagram presence from zero, reaching 100K+ followers and generating 4M+ total video views within 6 months, showcasing expertise in audience growth and engagement. Created and edited short-form video content averaging 10K+ views per post with engagement rates around 3.68%. Produced viral TikTok content with peak performance of 3K+ likes and 300+ shares, driving significant reach and community interaction. Developed a content calendar aligned with trending topics, yielding 2.6% month-over-month follower growth and consistent visibility across platforms. Built a personal brand focused on career development and digital skills, achieving variable engagement per post. Partnered with micro-influencers for cross-promotions, expanding audience by 10% in targeted niches (career tips, employer branding, content strategy).
Social Media Specialist at Noble Scent Perfume
June 1, 2020 - PresentDesigned high-performing content such as 'Tetap Nge-Blank' that reached 52.8K views, leveraging humor and relatability to maximize audience engagement. Optimized Reels for algorithm visibility; one campaign reached 11.9K views, 355 interactions, and 75 saves. Consistently drove 5K–50K+ views per Reel, generating hundreds of organic interactions and profile visits. Applied Instagram Insights to refine content hooks, retention strategies, and captions, achieving balanced reach across followers (51%) and new audiences (49%). Helped build the agency's credibility as a thought leader by producing educational and awareness-driven content for millennials.
Personal Branding Social Media Specialist at Insurance Agent
June 1, 2024 - October 8, 2025Produced short-form Reels covering topics such as 'Kenapa Perlu Asuransi' and 'Perbedaan BPJS dengan Asuransi Swasta', achieving 500–1,500+ views per post and improving awareness among younger audiences. Developed myth-busting video series addressing common misconceptions about insurance, and utilized storytelling hooks and captions to boost engagement and retention. Led posting schedules with Instagram Insights to optimize content cadence and actions; built credibility as a trusted financial advisor.
Social Media Specialist at Business Community Branding
July 1, 2022 - PresentCreated event recap videos such as 'PIC Talks: Intimate Dinner & Talk Show with Rama Saty a', reaching 3,584+ views and strengthening the community's digital presence and event storytelling. Designed promotional content for 'Find Your Business Partner – PIC Meetup', generating 1,472+ views and increasing networking awareness. Produced educational and motivational short-form content tailored to entrepreneurs and millennials, consistently achieving 5,000–14,500+ views per post.
Digital Content Specialist at Habiskerja.com
December 31, 2021 - October 8, 2025Produced short-form video ads on TikTok to promote online classes, increasing student engagement. Edited learning modules and ensured high-quality visual and audio standards for online distribution. Produced and managed TikTok short-form content on career tips, personal development, and business insights, generating hundreds of thousands to over 1M views per video.
Employer Branding Specialist at SF Group
June 30, 2021 - October 8, 2025Created daily TikTok and Instagram content that scaled follower count to 10K+ in 3 months, boosting employer brand awareness. Produced Instagram Reels and short videos on HR tips, job search, and career guidance, achieving 100–3,200+ views per post. Achieved cumulative engagement of 20K+ views across Instagram campaigns in under 3 months by leveraging trending audio, storytelling hooks, and visual consistency. Created high-performing content such as 'HR Interview Tips' that reached 73.3K views, thousands of likes, and hundreds of shares. Developed educational series answering career-related FAQs, boosting follower trust and interaction.
Content Creator (Freelance) / Social Media Personal Branding at Self-employed / Personal & Freelance Projects
November 1, 2019 - PresentBuilt a personal TikTok and Instagram presence from zero, reaching 100K+ followers and generating 4M+ total video views within 6 months. Created and edited short-form video content that averaged 10K+ views per post with an engagement rate of 3.68%. Produced viral TikTok content with peak performance of 3K+ likes and 300+ shares, driving significant reach and community interaction. Developed a content calendar aligned with trending topics, resulting in 2.6% month-over-month follower growth and consistent visibility across platforms. Built a personal brand focused on career development and digital skills, achieving consistent engagement from 5K–255K+ views per video. Partnered with micro-influencers for cross-promotion, boosting exposure by 10% in targeted niches.
Social Media Specialist at Noble Scent Perfume
June 1, 2020 - PresentDesigned high-performing content such as 'Tetap Nge-Blank' which achieved 52.8K views. Optimized Reels for algorithm visibility with campaigns reaching 11.9K views, 355 interactions, and 75 saves. Consistently drove 5K–50K+ views per Reel, generating hundreds of organic interactions and profile visits. Applied Instagram Insights to refine content hooks, retention strategies, and captions, achieving balanced reach across followers (51%) and new audiences (49%). Helped build the brand’s credibility as a thought leader by producing educational and awareness-driven content tailored to millennials.
Social Media Specialist at Insurance Agent
June 30, 2024 - October 8, 2025Produced short-form Reels covering topics such as 'Why Should You Buy Insurance with BPJS?' and 'Differences BPJS vs Private Insurance', achieving 500–1,500+ views per post and raising awareness. Developed relatable video series countering myths such as 'Not Needed Life Insurance Because You’re Healthy' (784 views) and other engaging topics, boosting engagement. Optimized video storytelling with hooks and captions, increasing average engagement per Reel. Leveraged Instagram Insights to refine posting schedule and creative approach, resulting in consistent audience growth across 20+ videos. Helped build the agent’s credibility as a thought leader with educational content tailored to millennials.
Social Media Specialist at Business Community Branding
July 1, 2022 - PresentCreated event recap videos such as 'PIC Talks: Intimate Dinner & Talk Show with Rama Saty a,' reaching 3,584+ views and strengthening the community’s digital presence and event storytelling. Designed promotional content for 'Find Your Business Partner – PIC Meetup,' generating 1,472+ views and increasing awareness of networking opportunities. Produced educational and motivational short-form content tailored to entrepreneurs and Millennials, consistently achieving 5,000–14,500+ views per post.
Digital Content Specialist at HabisKerja.com
December 31, 2021 - October 8, 2025Produced TikTok short-form ads to promote online classes; edited learning modules and ensured high-quality visuals and audio for online distribution; created and managed TikTok content on career tips, personal development, and business insights, generating hundreds of thousands to over 1M views per video.
Employer Branding Specialist at SF Group
June 30, 2021 - October 8, 2025Created daily TikTok and Instagram content to scale followers to 10K+ in 3 months, boosting employer brand awareness; produced Instagram Reels and short videos on HR tips, job search, and career guidance, achieving 100–3,200+ views per post and high engagement.
Social Media Personal Branding Content Creator at Self-Employed
November 1, 2019 - PresentBuilt a personal TikTok and Instagram presence from zero to 100K+ followers and 4M+ total video views in 6 months; produced short-form content averaging 10K+ views per post with 3.68% engagement; created viral campaigns that grew audience.
Social Media Specialist at Noble Scent Perfume
June 1, 2020 - PresentCreated high-performing content such as 'Tetap Nge-Blank' achieving 52.8K views; leveraged humor and relatability to maximize audience engagement; optimized Reels for algorithm visibility with campaigns reaching 11.9K views, 355 interactions, and 75 saves.
Social Media Specialist at Business Community Branding
July 1, 2022 - PresentDeveloped event recap videos for community engagement; produced promotional content for 'Find Your Business Partner – PIC MeetUp,' generating 1,472+ views; delivered educational content targeting millennials and entrepreneurs, achieving 5,000–14,500+ views per post.
Social Media Specialist / Insurance Agent Personal Branding at Insurance Agent Personal Branding
June 30, 2024 - October 8, 2025Produced short-form Reels on topics such as 'Why you need insurance' and debunking myths; developed an educational, awareness-driven video series; optimized storytelling to boost engagement across 20+ videos and established credibility as a trusted financial advisor.
Digital Content Specialist at Habiskerja.com
December 1, 2021 - October 8, 2025Produced short-form video ads on TikTok to promote online classes, increasing student engagement. Edited learning modules and ensured high-quality visual and audio standards for online distribution. Produced and managed TikTok short-form content on career tips, personal development, and business insights, generating hundreds of thousands to over 1M views per video.
Employer Branding Specialist at SF Group
June 1, 2021 - October 8, 2025Created daily TikTok and Instagram content that scaled follower count to 10K+ in 3 months, boosting employer brand awareness. Produced Instagram Reels and short videos on HR tips, job search, and career guidance, achieving 100–3,200+ views per post. Achieved cumulative engagement of 20K+ views across Instagram campaigns in under 3 months by leveraging trending audio, storytelling hooks, and visual consistency. Created high-performing content such as “HRD Interview Tips” that reached 73.3K views, thousands of likes, and hundreds of shares, driving significant brand visibility among job seekers. Developed educational series answering career-related FAQs, including “How to Answer Without Experience” (23.1K views) and “Important Skills for Companies” (1.3K views), boosting follower trust and interaction.
Social Media Content Creator at Self-Employed / Personal Brand
November 1, 2019 - PresentBuilt a personal TikTok and Instagram presence from zero, reaching 100K+ followers and generating 4M+ total video views within 6 months, showcasing expertise in audience growth and engagement. Created and edited short-form video content that averaged 10K+ views per post with an engagement rate of 3.68%. Produced viral TikTok content with a peak 3K+ likes and 300+ shares, driving reach and community. Developed and executed a content calendar aligned with trending topics, resulting in 2.6% month-over-month follower growth and consistent cross-platform visibility. Built a personal brand focused on career development and digital skills, achieving 5K–255K+ views per video. Partnered with micro-influencers and cross-promoted to boost exposure by 10% in targeted niches (career tips, employer branding, content strategy).
Social Media Specialist at Noble Scent Perfume
June 1, 2020 - PresentDesigned high-performing content such as 'Kenapa Harus Asuransi Kalau BPJS?' (insurance awareness) reaching 52.8K views, leveraging humor and relatability. Optimized Reels for algorithm visibility; one campaign reached 11.9K views, 355 interactions, and 75 saves, outperforming typical engagement. Implemented content across Instagram Insights to refine posting schedule and creative approach, achieving consistent audience engagement across 20+ videos. Built the brand's credibility as a thought leader through educational and awareness-driven content tailored to the millennial audience.
Social Media Specialist at Insurance Agent – Personal Branding
June 1, 2024 - October 8, 2025Produced short-form Reels covering topics such as why insurance is necessary and building trust with millennials; mastered simple hooks and captions to boost average engagement per Reel and strengthen brand positioning. Leveraged Instagram Insights to refine posting schedules and creative approach, ensuring consistent engagement across 20+ videos. Helped build the agency's credibility as a thought leader by delivering educational content tailored to a millennial audience.
Digital Content Specialist at Habiskerja.com
December 1, 2021 - October 8, 2025Produced short-form video ads on TikTok to promote online classes; edited learning modules and ensured high-quality visual and audio standards for online distribution. Produced and managed TikTok short-form content on career tips, personal development, and business insights, generating hundreds of thousands to over 1M views per video.
Employer Branding Specialist at SF Group
June 1, 2021 - October 8, 2025Created daily TikTok and Instagram content that scaled follower count to 10K+ in 3 months, boosting employer brand awareness. Produced Instagram Reels and short videos on HR tips, job search, and career guidance, achieving 100–3,200+ views per post. Achieved cumulative engagement of 20K+ views across Instagram campaigns in under 3 months by leveraging trending audio, storytelling hooks, and visual consistency.
Social Media Personal Branding Content Creator at Self-Employed / Freelance
November 1, 2019 - PresentBuilt a personal TikTok and Instagram presence from zero, reaching 100K+ followers and generating 4M+ total video views within 6 months, demonstrating expertise in audience growth and engagement. Created and edited short-form video content that averaged 10K+ views per post with a 3.68% engagement rate. Produced viral TikTok content with peak performance of 3K+ likes and 300+ shares, driving significant reach and community interaction. Developed and executed a content calendar aligned with trending topics, resulting in 2.6% follower growth month-over-month and consistent visibility across platforms. Built a personal content brand focused on career development and digital skills, achieving 5K–255K+ views per video. Partnered with micro-influencers for cross-promotion that boosted exposure by 10% in targeted niches.
Social Media Specialist at Noble Scent Perfume
June 1, 2020 - PresentDesigned high-performing content such as 'Tetap Nge-Bla nk' which achieved 52.8K views, leveraging humor and relatability to maximize audience engagement. Optimized Reels for algorithm visibility — one campaign (Komen ‘Wangi’ buat kamu mau tampil wangi) reached 11.9K views, 355 interactions, and 75 saves, outperforming typical engagement benchmarks with 47.8%+ early view rate. Consistently drove 5K–50K+ views per Reel, generating hundreds of organic interactions and profile visits, expanding reach. Applied Instagram Insights to refine content hooks, retention strategies, and captions — achieving balanced reach across 20+ videos. Helped build the agency’s credibility as a thought leader by producing educational and awareness-driven content tailored to a millennial audience.
Personal Branding Social Media Specialist at Insurance Agent
June 1, 2024 - October 8, 2025Produced short-form Reels covering topics such as insurance awareness and coverage options, including content like 'BPJS answers' and 'Insurance with private coverage'. Developed relatable video series addressing myths such as 'Tidak Perlu Asuransi Jiwa Karena Masih Sehat'. Optimized video storytelling using hooks and captions, increasing average engagement per Reel and strengthening brand positioning as a trusted financial advisor. Leveraged Instagram Insights to refine posting schedules and creative approaches, resulting in consistent audience engagement across 20+ videos.
Social Media Specialist at Business Community Branding
July 1, 2022 - PresentCreated event recap videos such as 'PIC Talks: Intimate Dinner & Talk Show with Rama Satya', reaching 3,584+ views and strengthening the community’s digital presence and event storytelling. Designed promotional content for 'Find Your Business Partner – PIC MeetUp', generating 1,472+ views and increasing awareness of networking opportunities. Produced educational and motivational short-form content tailored to entrepreneurs and millennials, consistently achieving 5,000–14,500+ views per post.
Employer Branding Specialist at SF Group
February 1, 2020 - June 1, 2021Created daily TikTok and Instagram content that scaled followers to 10K+ in 3 months, boosting employer brand awareness. Produced Instagram Reels and short videos on HR tips, job search, and career guidance, achieving 100–3,200+ views per post. Achieved cumulative engagement of 20K+ views across Instagram campaigns in under 3 months by leveraging trending audio, storytelling hooks, and visual consistency. Developed educational series answering career-related FAQs, boosting follower trust and interaction.
Freelance Content Creator at Self-Employed / Personal Brand
November 1, 2019 - PresentBuilt a personal TikTok and Instagram presence from zero, reaching 100K+ followers and generating 4M+ total video views within 6 months, showcasing expertise in audience growth and engagement. Created and edited short-form video content that averaged 10K+ views per post with a 3.68% engagement rate. Produced viral TikTok content with peak performance of 3K+ likes and 300+ shares, driving significant reach and community engagement. Developed a content calendar aligned with trending topics, resulting in consistent follower growth and visibility across platforms.
Social Media Specialist at Insurance Agent Personal Branding
December 1, 2022 - June 1, 2024Produced short-form Reels covering topics such as insurance awareness; developed relatable video series addressing myths; optimized video storytelling with hooks and captions, increasing engagement across multiple posts and boosting brand trust.
Education
Bachelor’s Degree in Psychology at Pelita Harapan University
January 11, 2030 - January 1, 2018Bachelor's Degree in Psychology at Pelita Harapan University, Tangerang
January 11, 2030 - January 1, 2018Bachelor's Degree in Psychology at Pelita Harapan University
January 11, 2030 - January 1, 2018Bachelor's Degree in Psychology at Pelita Harapan University
January 11, 2030 - January 1, 2018Bachelor's Degree in Psychology at Pelita Harapan University, Tangerang
January 11, 2030 - January 1, 2018Bachelor's Degree in Psychology at Pelita Harapan University
January 11, 2030 - January 1, 2018Bachelor's Degree in Psychology at Pelita Harapan University
January 11, 2030 - January 1, 2018Bachelor's Degree in Psychology at Pelita Harapan University
January 11, 2030 - January 1, 2018Bachelor's Degree in Psychology at Pelita Harapan University
January 11, 2030 - January 1, 2018Bachelor's Degree in Psychology at Pelita Harapan University, Tangerang
January 11, 2030 - January 1, 2018Bachelor's Degree in Psychology at Pelita Harapan University
January 1, 2018 - October 8, 2025Bachelor's Degree in Psychology at Pelita Harapan University
January 11, 2030 - January 1, 2018Bachelor’s Degree in Psychology at Pelita Harapan University
January 11, 2030 - January 1, 2018Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Financial Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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