Performance marketing specialist helping brands grow through data driven paid advertising. Experienced in managing Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and e commerce platforms like Shopee and Lazada. I focus on strategy, optimization, and scaling campaigns that drive measurable results.

Juhi Panjabi (Yui)

Performance marketing specialist helping brands grow through data driven paid advertising. Experienced in managing Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and e commerce platforms like Shopee and Lazada. I focus on strategy, optimization, and scaling campaigns that drive measurable results.

Available to hire

Performance marketing specialist helping brands grow through data driven paid advertising. Experienced in managing Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and e commerce platforms like Shopee and Lazada. I focus on strategy, optimization, and scaling campaigns that drive measurable results.

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Language

English
Fluent
Thai
Advanced
Hindi
Advanced

Work Experience

Senior Paid Ads Specialist at Marketing Bear
January 1, 2025 - December 31, 2025
Optimized full-funnel marketing campaigns across platforms such as Google, Meta and TikTok with a strong focus on performance-driven results. Collaborated directly with clients to understand business strategies and designed tailored campaigns that consistently met and exceeded KPIs. Led the development and execution of data-driven marketing campaigns, employing efficient campaign management strategies and leveraging AI to maximize client ROI.
Freelance
January 1, 2025 - Present
Independent marketing contractor providing strategic and hands-on digital marketing services across multiple clients.
Performance Marketing Specialist at Hero Leads Asia
December 1, 2024 - October 8, 2025
Optimized full-funnel marketing campaigns across Google, Meta, and TikTok; collaborated with clients and teams to design campaigns that met KPIs; led data-driven campaigns and leveraged AI to maximize ROI.
Digital Marketing Specialist at Impact Brand Communications
July 1, 2022 - October 8, 2025
Developed and managed digital marketing campaigns for clients; collaborated with team members, clients and suppliers to implement projects; managed social media accounts and SEO; tracked KPIs and ROI; conducted market research to understand target audience; helped scale business using paid marketing.
Marketing Operations Executive at ACE Entertainment Holdings
July 1, 2021 - October 8, 2025
Managed digital marketing tasks across Facebook, Google, LinkedIn Ads and SEO; handled social media accounts and executed related campaigns; tracked performance against KPIs and ROI; conducted market research to understand target audience; helped scale business using paid marketing.
Marketing Intern at Zilingo
December 1, 2019 - October 8, 2025
Supported the marketing director with daily tasks; led campaigns after manager's resignation.
Senior Paid Ads Specialist at Marketing Bear
April 1, 2025 - Present
Optimized full-funnel marketing campaigns across Google, Meta, and TikTok with a strong focus on performance-driven results; collaborated directly with clients to understand business strategies; designed tailored campaigns that consistently met and exceeded KPIs; led data-driven optimization and AI-assisted improvements to maximize ROI.
Freelance Digital Marketing Specialist at Self-Employed
January 1, 2025 - Present
Delivered freelance digital marketing and paid ads campaigns across Google, Meta, and LinkedIn; built client-specific strategies, tracked KPIs, and improved ROI/ROAS for multiple brands.
Performance Marketing Specialist at Hero Leads Asia
December 1, 2024 - October 8, 2025
Developed performance marketing programs across Google Ads, Meta Ads, and LinkedIn Ads; tracked KPIs and ROI; conducted audience research and optimized campaigns to drive scalable results.
Digital Marketing Specialist at Impact Brand Communications
July 1, 2022 - October 8, 2025
Developed and managed digital marketing campaigns; collaborated with client teams; executed campaigns across multiple platforms and contributed to successful project delivery.
Marketing Operations Executive at ACE Entertainment Holdings
July 1, 2021 - October 8, 2025
Managed digital marketing tasks across Facebook, Google, and LinkedIn Ads; tracked KPIs; conducted market research to understand target audiences and optimize campaigns.
Marketing Intern at Zilingo
December 1, 2019 - October 8, 2025
Supported the marketing director with daily tasks; assisted with campaigns; data collection and reporting to support decision-making.
Senior Paid Ads Specialist at Marketing Bear
April 1, 2025 - Present
Led and optimized high-impact paid search, social, and display campaigns across Google Ads, Meta, and TikTok. Built measurement frameworks, tracked KPIs, and delivered performance-driven ROI for multiple clients. Collaborated with cross-functional teams to align campaigns with business objectives and ensure consistent KPI achievement.
Freelance Marketing Specialist
January 1, 2025 - Present
Developed and managed data-driven digital marketing campaigns for various clients, focusing on full-funnel strategies, budgeting, and performance optimization. Collaborated with clients, team members, and suppliers to implement projects and achieve KPI targets.
Performance Marketing Specialist at Hero Leads Asia
December 1, 2024 - October 8, 2025
Developed and optimized cross-platform paid media campaigns (Google, Meta, TikTok) with a strong focus on ROI. Led analytics, A/B testing, and audience segmentation to improve CPA and ROAS; collaborated with client teams to refine marketing strategies.
Digital Marketing Specialist at Impact Brand Communications
July 1, 2022 - October 8, 2025
Created and managed digital marketing campaigns for clients; partnered with internal teams and vendors to execute projects; performed optimization and reporting to drive campaign performance.
Marketing Operations Executive at ACE Entertainment Holdings
July 1, 2021 - October 8, 2025
Managed digital marketing tasks across Facebook/Google Ads and SEO; tracked KPI performance; maintained social media accounts and executed related campaigns; supported data-driven decision making.
Marketing Intern at Zilingo
December 1, 2019 - October 8, 2025
Assisted marketing director with daily tasks, supported campaign implementation, and tracked key performance indicators to inform optimizations.
Senior Paid Ads Specialist at Marketing Bear
April 1, 2025 - Present
Led end-to-end paid advertising programs across search, social, and display to drive new customer acquisition and revenue. Optimized full-funnel campaigns on Google, Meta, and TikTok with a strong focus on performance metrics and KPI attainment. Collaborated directly with clients to understand business goals and design tailored campaigns that consistently met or exceeded KPIs. Drove data-driven marketing initiatives, implementing efficient campaign management strategies and leveraging AI to maximize client ROI.
Freelance
January 1, 2025 - Present
Currently freelancing, developing and executing digital marketing campaigns for multiple clients; analyzing market trends, defining audiences, and delivering tailored campaign strategies across platforms to optimize ROI.
Performance Marketing Specialist at Hero Leads Asia
December 1, 2024 - October 8, 2025
Led data-driven performance marketing initiatives across Google, Meta, and TikTok. Built and optimized campaigns to improve KPI attainment and ROI. Collaborated with cross-functional teams to translate client goals into scalable paid media programs and analyzed performance to inform strategy.
Digital Marketing Specialist at Impact Brand Communications
July 1, 2022 - October 8, 2025
Developed and managed digital marketing campaigns for clients, collaborating with team members, clients, and suppliers to implement projects. Tracked KPIs, conducted market research, and helped scale client campaigns through paid channels and content optimization.
Marketing Operations Executive at ACE Entertainment Holdings
July 1, 2021 - October 8, 2025
Managed digital marketing tasks across Facebook, Google, LinkedIn Ads and SEO; handled social media accounts and SEO activities; tracked performance against KPIs and ROI and conducted market research to inform audience strategies.
Marketing Intern at Zilingo
December 1, 2019 - October 8, 2025
Supported the marketing director with daily tasks; led multiple campaigns post-manager resignation, coordinating with internal teams to ensure timely execution and alignment with strategic goals.
Senior Paid Ads Specialist at Bear
January 1, 2025 - December 31, 2025
Led the Paid Ads department, overseeing multi-channel campaign strategy, execution, and optimization. Managed end-to-end project delivery, from planning and setup to performance analysis and reporting. Developed data-driven media strategies and collaborated with creative, content, and web teams to maximize results. Drove continuous improvement through testing, insights, and process enhancements to achieve key performance goals.
Freelance Digital Marketing Consultant at Self-Employed / Freelance
January 1, 2025 - Present
Partnering with brands and agencies to grow digital performance through performance marketing, media planning, and brand strategy.
Performance Marketing Specialist at Hero Leads Asia
August 1, 2022 - December 31, 2024
Optimized full-funnel marketing campaigns across platforms Google, Meta, and TikTok, with a strong focus on performance-driven results. Collaborated directly with clients to understand their business strategies, designing tailored campaigns that consistently met and exceeded KPIs.
Digital Marketing Specialist at Impact Brand Communications
August 1, 2021 - July 1, 2022
Developed and managed digital marketing campaigns for clients. Collaborated with team members, clients and suppliers to implement projects. Marketing Operations Executive responsibilities in ACE Entertainment Holdings.
Marketing Operations Executive at ACE Entertainment Holdings
August 1, 2020 - July 1, 2021
Managed digital marketing tasks across Facebook, Google, LinkedIn Ads. Handled social media accounts and executed related campaigns. Tracked performance against KPIs and ROI goals.

Education

Bachelor's Degree at Northumbria University Newcastle
September 1, 2018 - May 1, 2021
MSc Marketing at King's College London
September 1, 2023 - October 8, 2025
Bachelor's Degree at Northumbria University Newcastle
September 1, 2018 - May 1, 2021
MSc Marketing at King's College London
September 1, 2023 - October 8, 2025
Bachelor's Degree at Northumbria University Newcastle
September 1, 2018 - May 1, 2021
Master of Science in Marketing at King's College London
September 1, 2023 - October 8, 2025
Bachelor's Degree at Northumbria University Newcastle
September 1, 2018 - May 1, 2021
MSc Marketing at King's College London
September 1, 2023 - October 8, 2025
Master of Science in Marketing at King's College London
September 1, 2023 - July 1, 2025
Bachelor's Degree in Management at Northumbria University, Newcastle
September 1, 2018 - May 1, 2021

Qualifications

Prompt Engineering for ChatGPT
January 11, 2030 - October 8, 2025
The Fundamentals of Digital Marketing
January 11, 2030 - October 8, 2025
Google Ads
January 11, 2030 - October 8, 2025
TikTok Agency Kit (Auction Ads)
January 11, 2030 - October 8, 2025
Meta Marketing Analytics
January 11, 2030 - October 8, 2025
Google Ads Search
January 11, 2030 - October 8, 2025
SEO
January 11, 2030 - October 8, 2025
Prompt Engineering for ChatGPT
January 11, 2030 - October 8, 2025
The Fundamentals of Digital Marketing
January 11, 2030 - October 8, 2025
Google Ads Search
January 11, 2030 - October 8, 2025
Agency Acceleration Kit (Auction Ads)
January 11, 2030 - October 8, 2025
Meta Marketing Analytics
January 11, 2030 - October 8, 2025
Prompt Engineering for ChatGPT
January 11, 2030 - October 8, 2025
The Fundamentals of Digital Marketing
January 11, 2030 - October 8, 2025
Google Ads Search
January 11, 2030 - October 8, 2025
TikTok Agency Accelerator Kit (Auction Ads)
January 11, 2030 - October 8, 2025
Meta Marketing Analytics
January 11, 2030 - October 8, 2025
Data Visualization & Reporting
January 11, 2030 - October 8, 2025
Prompt Engineering for ChatGPT
January 11, 2030 - October 8, 2025
The Fundamentals of Digital Marketing
January 11, 2030 - October 8, 2025
Google Ads Search
January 11, 2030 - October 8, 2025
TikTok Agency Acceleration Kit (Auction Ads)
January 11, 2030 - October 8, 2025
Meta Marketing Analytics
January 11, 2030 - October 8, 2025
SEO
January 11, 2030 - October 8, 2025
Prompt Engineering for ChatGPT
January 11, 2030 - March 9, 2026
The Fundamentals of Digital Marketing
January 11, 2030 - March 9, 2026
Google Ads
January 11, 2030 - March 9, 2026
TikTok Ads
January 11, 2030 - March 9, 2026
Agency Acceleration Kit (Auction Ads)
January 11, 2030 - March 9, 2026
Meta Marketing Analytics
January 11, 2030 - March 9, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Travel & Hospitality, Retail, Education