Hi, I’m Juliana Pacheco da Costa, a seasoned multimedia executive with over 15 years in the audiovisual and music industries. I specialize in full-cycle content production—from creative development to strategic delivery—for films, series, branded content, and musical documentaries. I’ve led cross-functional teams, managed complex productions, and negotiated talent and IP rights to deliver premium content for platforms like Netflix, Globoplay, and Sony Music. I thrive in fast-paced environments, building strong relationships with internal and external stakeholders and translating creative ideas into tangible productions. My career spans Sony Music’s premium content, Netflix projects at Conspiração Filmes and Glaz Entretenimento, and multiple educational and branded programs, always aiming to elevate storytelling and audience impact.

Juliana Pacheco da Costa

Hi, I’m Juliana Pacheco da Costa, a seasoned multimedia executive with over 15 years in the audiovisual and music industries. I specialize in full-cycle content production—from creative development to strategic delivery—for films, series, branded content, and musical documentaries. I’ve led cross-functional teams, managed complex productions, and negotiated talent and IP rights to deliver premium content for platforms like Netflix, Globoplay, and Sony Music. I thrive in fast-paced environments, building strong relationships with internal and external stakeholders and translating creative ideas into tangible productions. My career spans Sony Music’s premium content, Netflix projects at Conspiração Filmes and Glaz Entretenimento, and multiple educational and branded programs, always aiming to elevate storytelling and audience impact.

Available to hire

Hi, I’m Juliana Pacheco da Costa, a seasoned multimedia executive with over 15 years in the audiovisual and music industries. I specialize in full-cycle content production—from creative development to strategic delivery—for films, series, branded content, and musical documentaries. I’ve led cross-functional teams, managed complex productions, and negotiated talent and IP rights to deliver premium content for platforms like Netflix, Globoplay, and Sony Music.

I thrive in fast-paced environments, building strong relationships with internal and external stakeholders and translating creative ideas into tangible productions. My career spans Sony Music’s premium content, Netflix projects at Conspiração Filmes and Glaz Entretenimento, and multiple educational and branded programs, always aiming to elevate storytelling and audience impact.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Manager, Premium Content at Sony Music Entertainment
January 1, 2022 - Present
Leads development and distribution of musical audiovisual projects; manages the full content lifecycle, including contracts and strategic negotiations.
Executive Producer at Conspiração Filmes
January 1, 2021 - December 31, 2022
Produced musical documentaries for Netflix and Globoplay; oversaw all production phases and built relationships with internal and external stakeholders.
Executive Producer at Glaz Entretenimento
January 1, 2018 - December 31, 2021
Produced original Netflix content (feature film and series); coordinated key hiring (directors, cast, crew), music licensing, and final deliveries to streaming platforms.
Commercial Services Executive at Quanta Post
January 1, 2017 - December 31, 2018
Supported post-production for major Netflix projects including Coisa Mais Linda, Democracia em Vertigem, and Sintonia.
Executive Producer / Production Director at Intro Pictures
January 1, 2014 - December 31, 2017
Led the executive production of Receitas em Série for Sony Channel, overseeing the project from development through delivery; directed Brasil Folclore for CineBrasil TV, managing all stages of execution and team coordination.
Line Producer at Fundação Vanzolini
January 1, 2013 - December 31, 2015
Managed production of educational audiovisual content for government initiatives (EJA, Via Rápida para o Emprego).
Line Producer at TV1 Video
January 1, 2011 - December 31, 2013
Delivered institutional and advertising videos for major clients like Itaú, Carrefour, Secom, and Unilever.
Base/Line Producer | Assistant Director | Researcher at Freelancer
January 1, 2007 - December 31, 2011
Collaborated with production companies including Mixer, O2 Filmes, and FSB Comunicação on diverse projects (commercial, branded content, and digital).
Gerente de Contenido Premium at Sony Music Entertainment
January 1, 2022 - Present
Lidera el desarrollo, producción y distribución de proyectos audiovisuales musicales. Supervisa todo el ciclo del contenido: conceptualización, contratos, negociación y entrega final a plataformas.
Productora Ejecutiva at Conspiração Filmes
January 1, 2021 - December 31, 2022
Producción de documentales musicales originales para Netflix y Globoplay. Gestión completa de la producción y relacionamiento con stakeholders estratégicos.
Productora Ejecutiva at Glaz Entretenimento
January 1, 2018 - December 31, 2021
Producción de contenidos originales de Netflix (películas y series). Responsable de contrataciones clave, licencias musicales y entregas finales.
Ejecutiva de Servicios Comerciales at Quanta Post
January 1, 2017 - December 31, 2018
Apoyo en la postproducción de proyectos de gran escala, incluyendo Coisa Mais Linda, Democracia en Vertigem y Sintonia para Netflix.
Productora Ejecutiva / Directora de Producción at Intro Pictures
January 1, 2014 - December 31, 2017
Producción ejecutiva de Receitas em Série para Sony Channel. Dirección de producción de Brasil Folclore para CineBrasil TV, coordinando equipos y ejecución integral.
Productora de Línea at Fundação Vanzolini
January 1, 2013 - December 31, 2015
Producción de contenidos educativos para programas gubernamentales (EJA, Via Rápida para o Emprego).
Productora de Línea at TV1 Video
January 1, 2011 - December 31, 2013
Producción de videos institucionales y publicitarios para clientes como Itaú, Carrefour, Secom y Unilever.
Freelance – Productora de Base / Asistente de Dirección / Investigadora at Diversas
January 1, 2007 - December 31, 2011
Participación en proyectos diversos con productoras como Mixer, O2 Filmes y FSB Comunicação (publicidad, branded content y digital).
Base/Line Producer, Assistant Director, Researcher at Freelancer
January 1, 2007 - January 1, 2011
Collaborated with production companies including Mixer, O2 Filmes, and FSB Comunicação on diverse projects (commercial, branded content, and digital).

Education

Music Business Course at Berklee College of Music
January 1, 2024 - December 4, 2025
BA in Communication and Multimedia at PUC-SP
January 1, 2004 - December 31, 2007
IELTS – English Language Proficiency Exam at IELTS
January 1, 2011 - December 4, 2025
Music Business Course at Berklee College of Music
January 1, 2024 - December 18, 2025
Licenciatura en Comunicación y Multimedia at PUC-SP
January 1, 2004 - December 31, 2007
Music Business Course at Berklee College of Music
January 1, 2024 - January 15, 2026
BA in Communication and Multimedia at PUC-SP
January 1, 2004 - January 1, 2007

Qualifications

IELTS – English Language Proficiency Exam
January 1, 2011 - December 4, 2025
BA in Communication and Multimedia
January 1, 2004 - December 31, 2007
Music Business Course
January 1, 2024 - December 4, 2025
IELTS
January 1, 2011 - December 18, 2025
IELTS – English Language Proficiency Exam
January 1, 2011 - January 15, 2026

Industry Experience

Media & Entertainment, Education, Professional Services