Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
General Manager at YourBookTeam
October 1, 2024 - March 1, 2025Led cross-functional teams in a fast-paced international environment, gaining deep insight into enterprise-level operations and organizational dynamics.
Key Achievements:
- Spearheaded complete redesign of the introductory call process, resulting in 140% increase in qualified candidate engagement and 40% improvement in conversion rates
- Managed and coordinated multiple teams across different functions, developing strong skills in stakeholder management and cross-departmental collaboration
- Operated entirely in English as primary business language, enhancing communication effectiveness in multicultural settings
- Delivered multiple high-impact projects from conception to execution, balancing strategic planning with hands-on implementation
Product Marketer & Growth Strategist at Školarko
October 1, 2025 - PresentLeading digital marketing strategy and execution for an academic mentorship platform, focusing on student acquisition and brand positioning in the education sector.
Strategic Responsibilities:
Market Intelligence & Lead Generation
- Conduct in-depth market research to identify high-value student segments and optimize targeting strategies
- Design and execute multi-channel campaigns (Instagram, Facebook, LinkedIn) focused on qualified lead acquisition
- Develop data-driven acquisition funnels tailored to academic communities
Content & Brand Strategy
- Oversee production of educational content (carousels, guides, tutorials) that establishes Školarko as a thought leader in academic writing and ethics
- Craft messaging that balances commercial goals with educational value and transparency
Campaign Management & Optimization
- Manage end-to-end campaign execution across social platforms, from creative development to performance analysis
- Monitor key metrics and iterate on campaign strategies to improve conversion rates and engagement
- Coordinate SEO/SEM initiatives to strengthen organic and paid channel performance
Combining strategic thinking with hands-on execution to drive measurable growth in a mission-driven education business.
Producer and Brand Manager at Ad Deum Podcast
October 1, 2024 - PresentLead all aspects of podcast production and brand development, transforming conversations into a recognizable media presence.
Production & Content:
- Oversee end-to-end production workflow: guest coordination, recording, audio/video editing, and post-production
- Ensure consistent quality standards across all episodes, maintaining professional audio/visual output
Brand & Digital Presence:
- Architect and execute complete brand identity and visual strategy across all digital touchpoints
- Create all social media content, promotional materials, and episode assets that drive audience engagement
- Develop content distribution strategy to maximize reach and build community around the podcast
Strategic Leadership:
- Shape editorial direction and content strategy to grow listenership and brand authority
- Build partnerships and coordinate with guests to deliver high-value conversations
- Manage project timelines and cross-functional coordination to ensure consistent publishing schedule
Combining creative production expertise with strategic brand building to establish Ad Deum as a distinctive voice in the podcast landscape.
Education
Bachelor of Economics at University of Mostar
September 1, 2024 - September 1, 2028High School Diploma at Gimnazija fra Dominika Mandića
January 11, 2019 - September 1, 2023Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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