Jure Lovrić

Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent

Work Experience

General Manager at YourBookTeam
October 1, 2024 - March 1, 2025
Led cross-functional teams in a fast-paced international environment, gaining deep insight into enterprise-level operations and organizational dynamics. Key Achievements: - Spearheaded complete redesign of the introductory call process, resulting in 140% increase in qualified candidate engagement and 40% improvement in conversion rates - Managed and coordinated multiple teams across different functions, developing strong skills in stakeholder management and cross-departmental collaboration - Operated entirely in English as primary business language, enhancing communication effectiveness in multicultural settings - Delivered multiple high-impact projects from conception to execution, balancing strategic planning with hands-on implementation
Product Marketer & Growth Strategist at Školarko
October 1, 2025 - Present
Leading digital marketing strategy and execution for an academic mentorship platform, focusing on student acquisition and brand positioning in the education sector. Strategic Responsibilities: Market Intelligence & Lead Generation - Conduct in-depth market research to identify high-value student segments and optimize targeting strategies - Design and execute multi-channel campaigns (Instagram, Facebook, LinkedIn) focused on qualified lead acquisition - Develop data-driven acquisition funnels tailored to academic communities Content & Brand Strategy - Oversee production of educational content (carousels, guides, tutorials) that establishes Školarko as a thought leader in academic writing and ethics - Craft messaging that balances commercial goals with educational value and transparency Campaign Management & Optimization - Manage end-to-end campaign execution across social platforms, from creative development to performance analysis - Monitor key metrics and iterate on campaign strategies to improve conversion rates and engagement - Coordinate SEO/SEM initiatives to strengthen organic and paid channel performance Combining strategic thinking with hands-on execution to drive measurable growth in a mission-driven education business.
Producer and Brand Manager at Ad Deum Podcast
October 1, 2024 - Present
Lead all aspects of podcast production and brand development, transforming conversations into a recognizable media presence. Production & Content: - Oversee end-to-end production workflow: guest coordination, recording, audio/video editing, and post-production - Ensure consistent quality standards across all episodes, maintaining professional audio/visual output Brand & Digital Presence: - Architect and execute complete brand identity and visual strategy across all digital touchpoints - Create all social media content, promotional materials, and episode assets that drive audience engagement - Develop content distribution strategy to maximize reach and build community around the podcast Strategic Leadership: - Shape editorial direction and content strategy to grow listenership and brand authority - Build partnerships and coordinate with guests to deliver high-value conversations - Manage project timelines and cross-functional coordination to ensure consistent publishing schedule Combining creative production expertise with strategic brand building to establish Ad Deum as a distinctive voice in the podcast landscape.

Education

Bachelor of Economics at University of Mostar
September 1, 2024 - September 1, 2028
High School Diploma at Gimnazija fra Dominika Mandića
January 11, 2019 - September 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education