Available to hire
Hi, I’m Justine N. Yayon, a creative content professional based in Quezon City, Philippines. I specialize in storytelling through writing, video, and social media, with a track record of producing engaging content across campaigns and events.
I love collaborating with teams to turn ideas into compelling visuals and copy, always aiming for clear communication, high-quality output, and positive audience impact.
Experience Level
Language
English
Fluent
Work Experience
Fraud Analyst at V XI Global Solutions, Inc
December 31, 2023 - December 31, 2023Account Specialist at TELUS Digital
March 31, 2025 - March 31, 2025Media Influencer / Event Affiliate at AndFriends Live
November 30, 2025 - November 30, 2025Covered & Friends Festival 2025 as a media pass holder, creating real-time event documentation and live concert content. Produced and shared engaging content to promote Friends Festival and other upcoming events across social media platforms. Increased event visibility through strategic content creation and audience engagement.
Outsourced Social Media Manager at BITAG Multimedia Network
August 31, 2025 - August 31, 2025Managed multiple high-traffic social media accounts with a combined reach of 4M+ followers across Facebook and TikTok. Created engaging content, wrote captions, and developed posting strategies to boost audience interaction. Responded to inquiries and maintained community engagement to ensure a positive user experience. Performed page moderation and clean up to uphold brand integrity and compliance. Managed accounts: BITAG Facebook – 3M followers; Ben BITAG Facebook – 545K followers; BITAG Multimedia Network Facebook – 1.4M followers; IP ABITAG Mo Inc. Facebook – 51K followers; BITAG Tu l fo TikTok – 291.7K followers.
Executive Ads Operation at WPP Media Taguig City
August 1, 2025 - November 17, 2025Ensured brand safety and ad quality by generating and analyzing DV & IAS compliance reports. Developed and maintained comprehensive campaign taxonomy structures for enhanced data organization and reporting. Created and implemented precise UTM parameters to facilitate accurate campaign tracking and performance attribution. Executed end-to-end campaign trafficking across various ad platforms, ensuring timely and accurate launches. Designed and deployed tracking pixels for conversion measurement, audience segmentation, and retargeting initiatives.
Head Writer at SILAKBO News TV, Malolos
January 1, 2024 - January 1, 2024Managed editorial calendars, ensuring seamless coordination between production and reporting teams to meet strict deadlines. Designed and implemented mentorship program for writers, improving skills and boosting team performance. Adapted content strategies for breaking news, demonstrating flexibility and quick decision-making in a dynamic newsroom. Led the creation of high-quality news content, maintaining accuracy, relevance, and adherence to journalistic standards.
Social Media Manager & Team Leader at Malolos Marketing & Promotions
January 1, 2024 - January 1, 2024Led the creation of promotional content and managed Radyo Saysa yan Page marketing to increase audience engagement. Developed engaging content for promotional campaigns and events; supervised team to ensure timely delivery.
Team Leader at Advertising & Promotions (Malolos, Philippines)
January 1, 2024 - January 1, 2024Contributed to marketing campaigns and team leadership for promotional events in Malolos.
Student Intern at Confluence Asia Marketing
August 31, 2024 - August 31, 2024Planned and facilitated the AYDA Awards 2024, including program scripting, event flow design, and live program coordination. Facilitated and assisted in planning the Philippine Commercial Vehicle Show 2024, supporting event logistics, floor plan coordination, and on-site execution.
Fraud Analyst at VXI Global Solutions, Inc
December 1, 2023 - December 1, 2023Investigated suspicious activity, analyzed fraud patterns, and supported risk management initiatives to prevent account compromise.
Account Specialist at TELUS Digital
March 1, 2025 - March 1, 2025Managed client accounts and campaigns, ensuring accuracy and timely delivery of digital marketing initiatives.
Media Influencer / Event Affiliate at AndFriends Live
November 1, 2025 - November 1, 2025Covered and created content for live events, and promoted upcoming activities across social platforms.
Outsourced Social Media Manager at Bitag Multimedia Network
August 1, 2025 - August 1, 2025Managed high-traffic social media accounts, created engaging content and captions, and implemented posting strategies.
Executive Ads Operation at WPP Media (Taguig City)
August 1, 2025 - November 17, 2025Ensured brand safety and ad quality, developed campaign taxonomy, implemented tracking, and executed trafficking.
Education
High School at Prenza National High School
January 1, 2015 - January 1, 2019Senior High School at St. Mary’s College of Meycauayan
January 1, 2019 - January 1, 2021Bachelor of Arts in Broadcasting (Magna Cum Laude) at Bulacan State University, Malolos Campus
January 1, 2021 - January 1, 2025High School at Prenza National High School
January 1, 2015 - January 1, 2019Senior High School at St. Mary's College of Meycauayan
January 1, 2019 - January 1, 2021Bachelor of Arts in Broadcasting at Bulacan State University Malolos Campus
January 1, 2021 - January 1, 2025Qualifications
Published Thesis in IJRIA: 'I Exis t: A Three-Part Documentary Empowering Intersex Individuals in Taguig and Sta. Ana, Manila'
January 1, 2023 - January 1, 2024Head Writer
January 1, 2023 - January 1, 2024Industry Experience
Media & Entertainment, Professional Services, Education
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