Available to hire
I am a highly ambitious and results-oriented digital consultant with over 5+ years of experience, specializing in sales, marketing and strategy development. I have a keen eye for understanding consumer needs through relatability, resilience and natural problem-solving abilities.
In my recent roles I’ve led marketing and growth initiatives for enterprise clients, built robust multi-channel strategies, and coached teams to improve upsell, cross-sell and negotiation outcomes. I thrive on turning data into actionable plans and aligning tactical execution with broader business goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of Marketing at JRNY Digital
August 31, 2025 - August 31, 2025Created and maintained all new client marketing strategies across channels including Meta Ads, Google Ads, Social Media, TikTok, Email and SEO; managed Ad Spend up to $500k/m across eCommerce; led Lead Generation and niche B2B client strategies; account management for Enterprise clients including reporting, meetings and day-to-day strategic oversight; audited accounts, systems and processes for enterprise clients to optimize internal structures and cost efficiency; utilized SEMrush, Ahrefs, Lusha, Agency Analytics to optimize performance; trained 15+ team members on Enterprise PPC, SEO and other channel strategies.
Head of Marketing at J R N Y Digital
August 1, 2025 - August 1, 2025Creation and maintenance of new client marketing strategies across multiple channels (including Meta Ads, Google Ads, Social Media, Email and SEO). Managed ad spend up to $500k per month for eCommerce, Lead Gen, and niche B2B clients. Account management for Enterprise clients with reporting and governance. Audited accounts, systems and processes to optimize internal structures and efficiency. Used SEM Rush, AHrefs, Lusha, Asana and Agency Analytics to optimize performance. Trained 15+ team members on Enterprise PPC, SEO and other channel strategies.
Head of Marketing + Sales at J R N Y Digital
August 1, 2025 - August 1, 2025Generated ~$20k in monthly new MRR from inbound leads and a self-built outbound automation tool. Created all new client marketing strategies across Meta, Google, Social Media, Email, and SEO campaigns. Facilitated partnership calls, meetings and events to strengthen referral networks. Audited accounts, systems and processes for enterprise clients to optimize internal structures and outlays. Used SEMRush, AHRefs, Lusha, Asana and Agency Analytics. Trained 15+ team members on Enterprise PPC, SEO and other channel strategies. Served as a retention specialist for off-track clients with a proven track record of preventing churn.
Head of Growth / Senior Marketing Manager at Calibre Nine
May 31, 2024 - May 31, 2024Created Enterprise SEO campaigns for eCommerce and Lead Generation clients; managed partnerships and inbound inquiries; led outbound lead generation with full-cycle sales leveraging cold outreach; pipeline management; extremely proficient in HubSpot and Salesforce; provided training to the entire team on upsell, cross-sell, negotiation and objection handling; managed a suite of enterprise client relationships dictating strategy and execution.
Head of Growth / Senior Marketing Manager at Calibre Nine
May 1, 2024 - May 1, 2024Created Enterprise SEO campaigns for eCommerce and Lead Gen clients. Managed partnerships and inbound inquiries. Executed outbound lead generation and full-cycle sales leveraging cold outreach. Pipeline management with HubSpot and Salesforce. Utilized SEMrush, Ahrefs, Lusha and Agency Analytics. Provided team training on upskilling, cross-sell, negotiation and objection-handling. Managed a suite of enterprise client relationships and execution.
Head of Growth / Senior Account Manager at Calibre Nine
May 1, 2024 - May 1, 2024Avg ~$15k monthly MRR from cold email inquiries and automated outreach. Managed partnerships and inbound inquiries. Executed outbound lead generation with full-cycle sales leveraging cold outreach. Pipeline management with high proficiency in HubSpot and Salesforce. Used SEMRush, AHRefs, Lusha and Agency Analytics. Trained the team on upsell, cross-sell, negotiation and objection handling. Managed enterprise client relationships, dictating strategy and execution.
Senior Growth Strategist at Reform Digital
September 30, 2023 - September 30, 2023Drove growth from 2.5m ARR to 4.5m ARR with ~150k+ recurring revenue; end-to-end sales process from cold prospecting to close; managed around 15-20 accounts spanning enterprise to SME with a unique growth strategy; engaged high-value clients such as Puma and Polaroid; built and trained a small team, focusing on upsell and cross-sell; led weekly training and feedback loops; managed enterprise client relationships and strategy execution.
Senior Growth Strategist at Reform Digital
September 1, 2023 - September 1, 2023Helped grow the business from 2.5M ARR to 4.5M ARR, adding ~$150k+ in recurring revenue during tenure. Executed end-to-end sales processes from cold prospecting to close. Managed 15–20 accounts across enterprise to SME, tailoring strategies to business goals. Signed notable clients such as Puma and Polaroid. Led a small team of 4, delivering weekly training and feedback loops for upsell and strategy execution. Drove client relationships and revenue strategy across multiple markets.
Sales Trader at IG Group
April 30, 2020 - April 30, 2020Provided customer service and query resolution for the world’s largest capital trading platform; worked in a team of 6 servicing APAC region; handled high-net-worth individuals and complex financial scenarios.
Sales Trader at IG Group
April 1, 2020 - April 1, 2020Provided customer service and query resolution for the world’s largest capital trading platform. Worked in a team of 6 serving the APAC region, handling high-net-worth clients and solving complex FX and equity issues. Role involved frontline client support; location and London rotation were affected by Covid-19.
Senior Account Manager at Australian Stock Report
October 31, 2019 - October 31, 2019Promoted to Sales Specialist after becoming the youngest person in company history to achieve stretch KPI targets; managed ongoing client accounts with emphasis on product upgrades and renewals; conducted face-to-face consultations and pipeline development; trained junior representatives and supported new staff.
Senior Account Manager at Australian Stock Report
October 1, 2019 - October 1, 2019Promoted to sales specialist as the youngest person in company history to achieve stretch KPI targets. Managed ongoing client accounts with emphasis on product updates and renewals. Conducted face-to-face consultations with a strong record of prospect conversion. Trained and supported new staff, driving ambitious KPIs and leadership in target setting. Successfully converted high-level prospects into Fund management accounts; signed clients such as Puma and Polaroid.
Product Consultant at Australian Stock Report
January 31, 2019 - January 31, 2019Product consultant at a large research house specializing in equities and financial markets; demonstrated SaaS products through detailed walkthroughs of complex financial market tools; recognized as the youngest employee to achieve a rapid promotion.
Product Consultant at Australian Stock Report
January 1, 2019 - January 1, 2019Large research house specialising in equities and financial markets. Consistently converted leads throughout the sales cycle. Conducted SaaS “walk-throughs” of financial market products. Maintained a strong KPI track record and achieved promotion during probationary period as the youngest employee in company history.
Education
Diploma of Financial Planning at Kaplan Professional
January 1, 2020 - January 1, 2021RG 146 at Kaplan Professional
January 11, 2030 - October 30, 2025Diploma of Financial Planning, Financial Planning and Services at Kaplan Professional
January 1, 2020 - December 31, 2021RG146 Derivatives at Kaplan Professional
January 1, 2020 - October 30, 2025Diploma of Financial Planning, Financial Planning and Services at Kaplan Professional
January 1, 2020 - December 31, 2021RG146 - Derivatives at Kaplan Professional
January 1, 2020 - December 31, 2021RG146 - Generic Knowledge at Kaplan Professional
January 1, 2020 - December 31, 2021Qualifications
Diploma of Financial Planning
January 1, 2020 - January 1, 2021RG 146
January 11, 2030 - October 30, 2025Diploma of Financial Planning
January 1, 2020 - October 30, 2025RG146 Derivatives
January 1, 2020 - October 30, 2025Diploma of Financial Planning, Kaplan Professional
January 1, 2020 - December 31, 2021RG146 - Derivatives
January 1, 2020 - October 30, 2025RG146 - Generic Knowledge
January 1, 2020 - October 30, 2025Industry Experience
Financial Services, Professional Services, Media & Entertainment, Software & Internet, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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