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I'm Jorge Verdera, a full-stack Shopify developer with six years in tech and a strong focus on ecommerce. Over the last three years I’ve specialized in building end-to-end online shopping experiences for fashion and consumer brands, from plain HTML/CSS/JS to React-based apps and Next.js/Remix frameworks. I’m driven by a passion for user-facing applications and well-crafted interfaces that perform well across devices. I thrive in cross-functional teams with engineers, designers, and executives to deliver features that move metrics and delight users. I enjoy applying data-driven approaches like analytics, A/B testing, and SEO to optimize conversion rates and site performance. I’m comfortable with native/hybrid mobile considerations, third-party integrations, and custom Shopify development to tailor experiences to different markets.…I'm Jorge Verdera, a full-stack Shopify developer with six years in tech and a strong focus on ecommerce. Over the last three years I’ve specialized in building end-to-end online shopping experiences for fashion and consumer brands, from plain HTML/CSS/JS to React-based apps and Next.js/Remix frameworks. I’m driven by a passion for user-facing applications and well-crafted interfaces that perform well across devices. I thrive in cross-functional teams with engineers, designers, and executives to deliver features that move metrics and delight users. I enjoy applying data-driven approaches like analytics, A/B testing, and SEO to optimize conversion rates and site performance. I’m comfortable with native/hybrid mobile considerations, third-party integrations, and custom Shopify development to tailor experiences to different markets.

Jorge Verdera

Web Developer, Front-End Developer, Back-End Developer, +1

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I'm Jorge Verdera, a full-stack Shopify developer with six years in tech and a strong focus on ecommerce. Over the last three years I’ve specialized in building end-to-end online shopping experiences for fashion and consumer brands, from plain HTML/CSS/JS to React-based apps and Next.js/Remix frameworks. I’m driven by a passion for user-facing applications and well-crafted interfaces that perform well across devices. I thrive in cross-functional teams with engineers, designers, and executives to deliver features that move metrics and delight users. I enjoy applying data-driven approaches like analytics, A/B testing, and SEO to optimize conversion rates and site performance. I’m comfortable with native/hybrid mobile considerations, third-party integrations, and custom Shopify development to tailor experiences to different markets.…I'm Jorge Verdera, a full-stack Shopify developer with six years in tech and a strong focus on ecommerce. Over the last three years I’ve specialized in building end-to-end online shopping experiences for fashion and consumer brands, from plain HTML/CSS/JS to React-based apps and Next.js/Remix frameworks. I’m driven by a passion for user-facing applications and well-crafted interfaces that perform well across devices. I thrive in cross-functional teams with engineers, designers, and executives to deliver features that move metrics and delight users. I enjoy applying data-driven approaches like analytics, A/B testing, and SEO to optimize conversion rates and site performance. I’m comfortable with native/hybrid mobile considerations, third-party integrations, and custom Shopify development to tailor experiences to different markets.

Available to hire

I’m Jorge Verdera, a full-stack Shopify developer with six years in tech and a strong focus on ecommerce. Over the last three years I’ve specialized in building end-to-end online shopping experiences for fashion and consumer brands, from plain HTML/CSS/JS to React-based apps and Next.js/Remix frameworks. I’m driven by a passion for user-facing applications and well-crafted interfaces that perform well across devices.

I thrive in cross-functional teams with engineers, designers, and executives to deliver features that move metrics and delight users. I enjoy applying data-driven approaches like analytics, A/B testing, and SEO to optimize conversion rates and site performance. I’m comfortable with native/hybrid mobile considerations, third-party integrations, and custom Shopify development to tailor experiences to different markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Shopify Architect / Shopify Developer at Ecoalf

January 1, 2024 - Present

Lead the full software lifecycle for a Shopify Plus site for a well-known fashion brand in Spain. Coordinated with executives, developers, and designers to build new features for ecoalf.com, including Shopify Theme updates with Liquid, UI Extensions, and custom Shopify Apps. Conducted Conversion Rate Optimization with data-driven experiments to identify improvements and measured impact on conversions and site performance across different user types. Implemented third-party app customizations (Klaviyo, Doofinder, Algolia, Langify, Wishlist King, etc.) to blend with the existing site, including code changes to replace or optimize apps and monitor usage to avoid excess costs. Drove growth and SEO efforts to leverage brand interest across multiple countries through paid campaigns and organic optimization.

Shopify Developer at Freelance

August 1, 2023 - December 1, 2023

Shopify Theme Development: Customizing Online Store 2.0 themes with custom JavaScript and CSS. Shopify App Development: Creating custom apps using Next.js and Express. Third-party Integrations: Connecting and customizing tools to Shopify for enhanced functionality.

Software Engineer at Locale

August 1, 2022 - July 1, 2023

First engineer hire in a food marketplace startup, migrated from a no-code platform to Shopify using Liquid. Collaborated with leadership to gather requirements, prioritize backlog, and launch the e-commerce platform. Leveraged Next.js to handle an inventory API, resulting in a 95% decrease in out-of-stock issues, and implemented enhanced search functionality reducing query time from 2-3 seconds to under 100 ms.

Solutions Engineer at Moxo

October 1, 2020 - July 1, 2022

First Solutions Engineer in a B2B Collaboration API/SDK service for Finance and Real Estate clients. Managed the technical relationship for the largest customer in Latin America through PoC, RFP, and launch. Collaborated closely with the customer’s development team plus Solutions, Sales, and Product teams. Built proofs of concept using SwiftUI, JavaScript, and REST APIs, increasing close rate for the sales team. Captured unmet requirements and prioritized work with Product teams.

iOS Engineer / Founder at Habits & Goals

November 1, 2019 - September 1, 2020

Researched productivity techniques and how habits help improve consistency, focus, and goal completion. Designed the app’s UI/UX with a focus on simplicity and usability. Developed an initial beta for iOS in SwiftUI to gather feedback and map the roadmap. Implemented multi-device synchronization with Core Data as the backend.

Product Manager at BlueJeans Network

October 1, 2016 - October 1, 2019

Gleaned customer needs and defined the long-term vision for a B2B SaaS collaboration platform. Launched a new audio engine, improving Net Promoter Score by 20%. Collaborated with engineering and design to develop roadmaps and prioritize features. Led GTM strategy and product training for Sales, Sales Engineering, and CSM teams.

Solutions Engineer at BlueJeans Network

November 1, 2013 - September 1, 2016

First Solutions Engineer in EMEA, spearheading entry into new international markets. Resulted in a 60% increase in annual revenue in the first year. Worked closely with Sales during trials to drive user adoption, contributing to a 40% increase in successful sales conversions. Provided market feedback to product teams to guide enhancements in EM EA markets.

Solutions Engineer at Teliris

October 1, 2011 - October 1, 2013

Delivered product demos and design discussions of B2B video solutions for Fortune 500 companies. Gathered user requirements and discussed priorities with Product Management, Sales, and CEO.