Available to hire
Developer with 6 years of experience, focused on eCommerce for the last 4 years. Passionate about technology and user-facing applications, combining AI agentic engineering with a broad web development skill set to help merchants improve Shopify storefront performance.
I work across the stack: Shopify theme development in Liquid, front-end integration and troubleshooting (Klaviyo, Algolia, GA4/GTM), and Shopify app development for catalog, translation, and advanced order processing. I also run data-driven experiments for conversion rate optimization and support growth and SEO across international markets.
Skills
Experience Level
Language
English
Fluent
Spanish; Castilian
Fluent
German
Beginner
Japanese
Beginner
Work Experience
Shopify Developer at Ecoalf
January 1, 2024 - PresentLed the full software lifecycle of a Shopify Plus site for a fashion brand in Spain. Worked in a mixed role collaborating with executives, developers, and designers to build new features. Owned Shopify theme updates in Liquid, UI extensions, and custom Shopify apps. Ran conversion rate optimization experiments using data analysis to improve conversion rate and maintain site performance across user types. Customized and integrated third-party apps (e.g., Klaviyo, Doofinder, Algolia, Langify, Swish) while monitoring usage to avoid large bills. Supported growth and SEO through relevant ad campaign optimization and organic SEO techniques for international markets.
Shopify Architect / Shopify Developer at Ecoalf
January 1, 2024 - PresentLead the full software lifecycle for a Shopify Plus site for a well-known fashion brand in Spain. Coordinated with executives, developers, and designers to build new features for ecoalf.com, including Shopify Theme updates with Liquid, UI Extensions, and custom Shopify Apps. Conducted Conversion Rate Optimization with data-driven experiments to identify improvements and measured impact on conversions and site performance across different user types. Implemented third-party app customizations (Klaviyo, Doofinder, Algolia, Langify, Wishlist King, etc.) to blend with the existing site, including code changes to replace or optimize apps and monitor usage to avoid excess costs. Drove growth and SEO efforts to leverage brand interest across multiple countries through paid campaigns and organic optimization.
Shopify Developer at Ecoalf (freelance) / Online Store development (implied client work)
August 1, 2023 - December 31, 2023Customized Online Store 2.0 themes using custom JavaScript and CSS. Built custom Shopify apps using Next.js and Express. Connected and customized multiple third-party integrations to enhance Shopify functionality.
Shopify Developer at Freelance
August 1, 2023 - December 1, 2023Shopify Theme Development: Customizing Online Store 2.0 themes with custom JavaScript and CSS. Shopify App Development: Creating custom apps using Next.js and Express. Third-party Integrations: Connecting and customizing tools to Shopify for enhanced functionality.
Software Engineer at L o c a l (freelance) / Startup (food marketplace)
August 1, 2022 - July 31, 2023First engineer hired at a food marketplace startup. Migrated from a no-code platform to Shopify using Liquid. Gathered requirements with leadership, prioritized backlog, and launched an ecommerce platform. Leveraged Next.js for inventory API integration, reducing out-of-stock issues by 95%. Implemented enhanced search functionality, reducing query time from 2–3 seconds to under 100ms.
Software Engineer at Locale
August 1, 2022 - July 1, 2023First engineer hire in a food marketplace startup, migrated from a no-code platform to Shopify using Liquid. Collaborated with leadership to gather requirements, prioritize backlog, and launch the e-commerce platform. Leveraged Next.js to handle an inventory API, resulting in a 95% decrease in out-of-stock issues, and implemented enhanced search functionality reducing query time from 2-3 seconds to under 100 ms.
Solutions Engineer at Moxo
October 1, 2020 - July 1, 2022First Solutions Engineer in a B2B Collaboration API/SDK service for Finance and Real Estate clients. Managed the technical relationship for the largest customer in Latin America through PoC, RFP, and launch. Collaborated closely with the customer’s development team plus Solutions, Sales, and Product teams. Built proofs of concept using SwiftUI, JavaScript, and REST APIs, increasing close rate for the sales team. Captured unmet requirements and prioritized work with Product teams.
iOS Engineer / Founder at iOS product (startup)
November 1, 2019 - September 30, 2020Researched productivity techniques and how habits improve consistency, focus, and goal completion. Designed the app UI/UX emphasizing simplicity and usability. Built an initial iOS beta using SwiftUI to gather feedback and create a roadmap. Implemented multi-device synchronization using Core Data as the backend database.
iOS Engineer / Founder at Habits & Goals
November 1, 2019 - September 1, 2020Researched productivity techniques and how habits help improve consistency, focus, and goal completion. Designed the app’s UI/UX with a focus on simplicity and usability. Developed an initial beta for iOS in SwiftUI to gather feedback and map the roadmap. Implemented multi-device synchronization with Core Data as the backend.
Product Manager at BlueJeans Network
October 1, 2016 - October 1, 2019Gleaned customer needs and defined the long-term vision for a B2B SaaS collaboration platform. Launched a new audio engine, improving Net Promoter Score by 20%. Collaborated with engineering and design to develop roadmaps and prioritize features. Led GTM strategy and product training for Sales, Sales Engineering, and CSM teams.
Solutions Engineer (EMEA) at BlueJeans Network
November 1, 2013 - September 30, 2016Spearheaded entry into new international markets in EMEA, increasing annual revenue by 60% within the first year. Worked closely with Sales during trials to drive user adoption, leading to a 40% increase in successful sales conversions. Provided regular market feedback to the product development team, resulting in product enhancements well-received in EMEA.
Solutions Engineer at BlueJeans Network
November 1, 2013 - September 1, 2016First Solutions Engineer in EMEA, spearheading entry into new international markets. Resulted in a 60% increase in annual revenue in the first year. Worked closely with Sales during trials to drive user adoption, contributing to a 40% increase in successful sales conversions. Provided market feedback to product teams to guide enhancements in EM EA markets.
Solutions Engineer at Teliris
October 1, 2011 - October 1, 2013Delivered product demos and design discussions of B2B video solutions for Fortune 500 companies. Gathered user requirements and discussed priorities with Product Management, Sales, and CEO.
Education
Bachelor of Science in Business Administration with a Computer Science specialization in Digital Electronics at St. Louis University
September 1, 1998 - May 1, 2003Bachelor of Science in Business Administration with a Computer Science specialization on Digital Electronics at St. Louis University
September 1, 1998 - May 1, 2003Qualifications
Industry Experience
Software & Internet, Retail, Professional Services, Computers & Electronics, Media & Entertainment
- Shopify Architecture: Leading the entire software lifecycle of a Shopify Plus site for a well-known fashion brand in Spain. Mixed role where I work with executives, developers, and designers to build new features for ecoalf.com. This includes Shopify Theme updates on Liquid, UI Extensions, and custom Shopify Apps
- Conversion Rate Optimisation: Running experiments based on data analysis to find out areas of improvement and measuring not only the impact on conversion rate, but also site performance for different types of users
- Third party app customisation: Adapting apps such as Klaviyo, Doofinder, Algolia, Langify, Swish, etc to blend with the existing site. Writing code to replace some apps, and monitoring usage to avoid large bills
- Growth and SEO: Ensuring the site is leveraging the interest in the brand in several countries by optimising ad campaigns and using relevant SEO techniques for an organic source of traffic
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