Graphic Designer (Freelance) at João Vithor Graphic Design

Creative design and digital marketing solutions for brands across digital platforms, including social media content, motion design, and promotional campaigns. Led visual strategies and produced institutional materials for companies across multiple industries. Delivered motion design for Out-of-Home advertising in high-traffic locations with an estimated daily circulation of over 1.6 million people. Focused on consistent brand communication, engaging digital content, and compelling visual storytelling to strengthen market positioning.

Content Designer and Motion Designer at GLU Network

Design and creation of banners, tiles, thumbnails, and social media content for a faith-based streaming platform across platforms such as Roku, Fire TV, Apple TV, Xbox, and Google Play. Develop visual assets for promotional campaigns and platform marketing activities. Support e-commerce-style promotional campaigns and content launches by producing engaging digital marketing visuals. Strategically develop visual assets to promote inspirational and family-friendly content across multiple channels, rooted in Christian values. Enhance and customize client content channels within the GLU ecosystem, ensuring brand coherence and optimal user engagement. Contribute to platform-wide initiatives to inspire and uplift viewers through creativity and storytelling.

Motion Designer and Video Editor at Amplo Brasil

Artistic direction and planning of trade fairs for entrepreneurs: event identity creation and animation of speaker panels. Created motion graphics and visual assets for digital marketing campaigns, promotional campaigns, and social media advertising. Created Motion videos for Instagram Reels for clients across sectors such as supermarkets, food, and e-commerce. Produced animated videos for Out of Home (OOH) media and social media platforms (Instagram, LinkedIn, and Facebook).

Art Director at Agência Life

Conducted market research and competitor analysis to provide actionable insights that contributed to a 10% increase in market share. Created and executed data-driven marketing campaigns, resulting in a 25% increase in website traffic and a 20% rise in lead generation. Designed landing pages and website banners for digital marketing campaigns and lead generation initiatives. Utilized data analytics tools to optimize ad spend, leading to a 15% reduction in marketing costs while maintaining or improving campaign effectiveness.