Jay Vorzimer

Drove design decisions with user research and advanced usability testing to validate concepts and de-risk development. Communicated design vision to executive leadership, securing buy-in for user-centered solutions. Architected intuitive information architecture and flows to reduce cognitive load and task time. Engineered complex interaction models that improved engagement and satisfaction. Partnered with Product Management and Engineering to ensure on-time delivery of high-fidelity experiences.

Pioneered mobile-first e-commerce design personalization using Figma, integrating user research, stakeholder feedback, and data analysis to boost engagement by 67%. Directed creative initiatives for The Good Cause Shop and delivered refreshed experiences for Lauren Ari Portfolio Rebranding, increasing engagement time by 42% and fostering cross-functional collaboration. Conceptualized stylized retro cover art for eCussionist across multiple platforms and designed product packaging for Apple Jhacked. Developed integrated eCommerce web/mobile design solutions addressing complex ordering, promotions, and customer service.

Redesigned a large-scale digital project using Salesforce Lightning Design System with mobile optimization. Led cross-functional UX activities that increased recruitment efficiency by 53% across mobile and web for U.S. Army, Army Reserve, and Coast Guard. Created comprehensive user testing scripts and iterated on prototypes to improve usability in complex environments. Collaborated with agile teams to align design decisions with stakeholder feedback.