Available to hire
2-paragraph first-person bio, friendly I’m a strategic marketing and social media professional with more than 10 years of experience building brands, creating engaging content, and driving measurable business results. My background spans global organizations like Nestlé and Procter & Gamble as well as high-growth companies, where I’ve led social media strategy, content development, community management, paid campaigns, and cross-functional marketing initiatives. I’m passionate about combining creativity with data-driven decision making to create meaningful connections between brands and their audiences
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Language
English
Fluent
Work Experience
Senior Social Media Manager at EverCommerce
September 1, 2024 - February 1, 2026Developed and managed organic social media strategies for 15+ subsidiary B2B brands within the EverPro and EverWell portfolio. Led direct reports and collaborated cross-functionally with other teams. Created and maintained comprehensive monthly social media calendars aligning messaging with broader marketing goals to drive measurable results. Conducted ongoing social monitoring to maintain brand reputation, identify engagement opportunities, and inform content strategy. Analyzed and interpreted performance data to generate actionable insights and optimize future organic strategies, delivering monthly/quarterly reports and strategic recommendations to key stakeholders. Collaborated cross-functionally with paid social teams and other digital marketing functions to align organic and paid initiatives for maximum impact.
Contract Social Media Manager at Nestlé
September 1, 2023 - May 1, 2024Contracted through Adecco to oversee the Essential Water social media team and manage external agency relationships. Conducted in-depth consumer, product, and competitor research to craft a customer-centric social media strategy, resulting in a 12% increase in followers and exceeding Q1 engagement KPI targets by 648%. Managed and optimized paid social campaigns, including performance tracking and strategic rotation, achieving 300 million impressions. Developed and executed multi-tiered, product-driven social media campaigns for high-profile brand activations.
Social Media Manager (Contract) at Procter & Gamble
September 1, 2022 - July 1, 2023Contracted to lead social media and influencer marketing efforts for two P&G brands (Prooftan and Belly Bandit). Created and executed comprehensive social media strategies and editorial calendars, enhancing brand reputation and customer loyalty. Led influencer marketing initiatives, brand collaborations, and celebrity activations, generating over $210,000 in sales and significantly boosting brand awareness. Developed detailed reports to monitor social ROI, analyzing data to derive actionable insights and optimize overall marketing strategies. Monitored trends and launched the brands on emerging platforms, achieving an average engagement rate of 3%, thereby increasing overall brand visibility.
Senior Social Media Coordinator at Scale Media
March 1, 2021 - July 1, 2022Cultivated brand image and executed organic social strategy for Scale Media's top brands, Live Conscious and 1MD. Directed all organic content creation, community management, and performance reporting for Scale Media's top brands. Partnered with the marketing team to develop campaigns for product launches, celebrity endorsements, and co-branded partnerships, demonstrating adaptability and strategic excellence. Managed the development of creative briefs and on-set direction for social media photo and video shoots, followed by review and editing of final assets to ensure quality. Used data-driven insights to enhance creative, boosting content performance and refining the brand’s creative strategy. Established KPIs and growth plans, resulting in significant follower growth: 291% on Instagram and 173% on Facebook for Live Conscious, and 62% on Instagram and 43% on Facebook for 1MD.
Social Media Coordinator at Fragrant Jewels
November 1, 2019 - February 1, 2021Recruited to run the social media and influencer marketing efforts for two of Fragrant Jewels' brands. Created and executed comprehensive social media strategy and editorial calendars, enhancing brand reputation and customer loyalty across Fragrant Jewels platforms. Led influencer marketing initiatives, brand collaborations, and celebrity activations, contributing to expanded reach and engagement. Monitored performance and adapted content strategies to improve ROI and brand visibility.
Social Publishing Manager at Ansira Engagement Marketing
November 1, 2017 - November 1, 2019Managed Dealer Employee Advocacy programs for automotive manufacturers including Ford Motor Company, Nissan USA, and FCA. Directed a robust social publishing program with over 2,000 active users, achieving reach of over 4.4 million. Collaborated with 1,100+ dealership networks and multiple advertising representatives to ensure compliance with content asset standards. Crafted comprehensive creative briefs for campaigns, launches, and program updates, managing feedback from diverse sources and adhering to tight deadlines.
Director of Admissions and Marketing at Duchesne High School
July 1, 2016 - November 1, 2017Oversaw marketing, recruitment, and community outreach efforts for Duchesne while leading a team of 95 student ambassadors. Developed and executed a comprehensive marketing and admissions plan that boosted Duchesne's brand, resulting in a 15% increase in freshman class size and an additional $100,000 in fundraising profits. Created and managed editorial calendars to feature news, student/staff highlights, and upcoming events, ensuring consistent updates across social media, the website, SMS, and weekly email/CRM newsletters. Directed creation and implementation of all graphic design and external communication materials.
Philanthropy Officer at FOCUS
May 1, 2015 - April 1, 2016Oversaw charitable giving and donor relations within the Philadelphia, DC, and Miami areas. Created donor solicitations for annual fundraising campaigns by scheduling and conducting 20 donor visits per month in assigned regions.
Education
Bachelor of Science at Murray State University
January 1, 2011 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Non-Profit Organization, Education, Professional Services, Retail
Experience Level
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