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Hi, I’m Jaron Whittingham, a results-driven Digital Marketing Leader focused on customer lifecycle and marketing technology. I drive growth by optimizing end-to-end lifecycle journeys, building data-informed segmentation, and leading cross-functional teams across marketing, product, and IT. I enjoy turning complex challenges into measurable wins through thoughtful strategy and hands-on execution. Over the past decade, I’ve led ecommerce and digital marketing programs for brands of varying sizes, blending storytelling with analytics to improve activation, engagement, and retention. I thrive in collaborative environments, mentoring teams, coordinating with vendors, and delivering scalable processes that align brand, product, and business objectives.…Hi, I’m Jaron Whittingham, a results-driven Digital Marketing Leader focused on customer lifecycle and marketing technology. I drive growth by optimizing end-to-end lifecycle journeys, building data-informed segmentation, and leading cross-functional teams across marketing, product, and IT. I enjoy turning complex challenges into measurable wins through thoughtful strategy and hands-on execution. Over the past decade, I’ve led ecommerce and digital marketing programs for brands of varying sizes, blending storytelling with analytics to improve activation, engagement, and retention. I thrive in collaborative environments, mentoring teams, coordinating with vendors, and delivering scalable processes that align brand, product, and business objectives.

Jaron Whittingham

Marketing Strategist, Content Creator, Brand Designer, +2

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Hi, I’m Jaron Whittingham, a results-driven Digital Marketing Leader focused on customer lifecycle and marketing technology. I drive growth by optimizing end-to-end lifecycle journeys, building data-informed segmentation, and leading cross-functional teams across marketing, product, and IT. I enjoy turning complex challenges into measurable wins through thoughtful strategy and hands-on execution. Over the past decade, I’ve led ecommerce and digital marketing programs for brands of varying sizes, blending storytelling with analytics to improve activation, engagement, and retention. I thrive in collaborative environments, mentoring teams, coordinating with vendors, and delivering scalable processes that align brand, product, and business objectives.…Hi, I’m Jaron Whittingham, a results-driven Digital Marketing Leader focused on customer lifecycle and marketing technology. I drive growth by optimizing end-to-end lifecycle journeys, building data-informed segmentation, and leading cross-functional teams across marketing, product, and IT. I enjoy turning complex challenges into measurable wins through thoughtful strategy and hands-on execution. Over the past decade, I’ve led ecommerce and digital marketing programs for brands of varying sizes, blending storytelling with analytics to improve activation, engagement, and retention. I thrive in collaborative environments, mentoring teams, coordinating with vendors, and delivering scalable processes that align brand, product, and business objectives.

Available to hire

Hi, I’m Jaron Whittingham, a results-driven Digital Marketing Leader focused on customer lifecycle and marketing technology. I drive growth by optimizing end-to-end lifecycle journeys, building data-informed segmentation, and leading cross-functional teams across marketing, product, and IT. I enjoy turning complex challenges into measurable wins through thoughtful strategy and hands-on execution.

Over the past decade, I’ve led ecommerce and digital marketing programs for brands of varying sizes, blending storytelling with analytics to improve activation, engagement, and retention. I thrive in collaborative environments, mentoring teams, coordinating with vendors, and delivering scalable processes that align brand, product, and business objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Manager, Marketing - E-commerce and Customer Lifecycle at Mini Mall Storage Properties

January 1, 2025 - Present

Manage a complex ecommerce website through redesigns, marketing campaigns, bugs, outages, and more. Own end-to-end customer lifecycle journey, optimizing digital touch points to increase user activation, engagement, and retention. Collaborate with vendors and internal teams to facilitate integration of a new back-end ecommerce platform (Yardi Storage Manager). Align brand, pricing, and design standards; mentor a small cross-functional marketing team.

Digital Marketing Specialist at United Farmers of Alberta

September 1, 2021 - January 1, 2025

Built and delivered weekly and monthly email campaigns with increased engagement, online sales, and revenue-generation KPIs. Leveraged behavioral and CRM data to build dynamic customer segmentation lists that increased engagement by 90%. Spearheaded the launch and optimization of SAP Marketing Cloud with internal and external teams. Tracked and reported on email engagement, sales data, and other KPIs for executive stakeholders.

Lead, Digital Content Practice at Shaw Communications

September 1, 2016 - September 1, 2021

Led a large web development team to develop and sustain shaw.ca, business.shaw.ca, investors.shaw.ca, and shaw direct.ca. Maintained digital platforms using enterprise CMS. Collaborated with internal stakeholders and product teams using Agile/Scrum to prioritize tech backlog items and deliver seamless digital experiences on tight deadlines. Delivered on tight deadlines including before and after hours code and content deployments.

Social Media & Marketing Coordinator at Downtown Calgary

January 1, 2012 - September 1, 2016

Created and executed online marketing strategy; analyzed web and social media analytics; developed and executed campaigns; increased website traffic and audience engagement 20% year-over-year.

Online Marketing Specialist at Shaw Communications

July 1, 2010 - March 1, 2012

Developed and sustained 40+ client websites; provided customer success and support for a SaaS analytics product; developed and managed SEM/SEO campaigns; generated monthly content strategy recommendations based on SERP and Google Analytics data.

Web Master at Foothills Building Components

September 1, 2009 - July 1, 2010

Aided in website makeover to align with new company branding; maintained website with new products and marketing materials; assisted in designing a building project portfolio.