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Marketing and media planning professional with hands-on experience across brand campaigns, performance marketing, and CRM/customer journey initiatives. Skilled in coordinating with agencies/partners, using insights and data to optimize campaigns, and delivering measurable growth and turnaround results. Background includes market research and promotional sales execution for media/entertainment projects, as well as planning and managing high-energy children’s events with a focus on memorable, high-impact experiences.…Marketing and media planning professional with hands-on experience across brand campaigns, performance marketing, and CRM/customer journey initiatives. Skilled in coordinating with agencies/partners, using insights and data to optimize campaigns, and delivering measurable growth and turnaround results. Background includes market research and promotional sales execution for media/entertainment projects, as well as planning and managing high-energy children’s events with a focus on memorable, high-impact experiences.

Maria Viktoria Francesca Z. Banson

Digital Marketer, Marketing Analyst, Marketing Automation Specialist, +3

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Marketing and media planning professional with hands-on experience across brand campaigns, performance marketing, and CRM/customer journey initiatives. Skilled in coordinating with agencies/partners, using insights and data to optimize campaigns, and delivering measurable growth and turnaround results. Background includes market research and promotional sales execution for media/entertainment projects, as well as planning and managing high-energy children’s events with a focus on memorable, high-impact experiences.…Marketing and media planning professional with hands-on experience across brand campaigns, performance marketing, and CRM/customer journey initiatives. Skilled in coordinating with agencies/partners, using insights and data to optimize campaigns, and delivering measurable growth and turnaround results. Background includes market research and promotional sales execution for media/entertainment projects, as well as planning and managing high-energy children’s events with a focus on memorable, high-impact experiences.

Available to hire

Marketing and media planning professional with hands-on experience across brand campaigns, performance marketing, and CRM/customer journey initiatives. Skilled in coordinating with agencies/partners, using insights and data to optimize campaigns, and delivering measurable growth and turnaround results.

Background includes market research and promotional sales execution for media/entertainment projects, as well as planning and managing high-energy children’s events with a focus on memorable, high-impact experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

People’s Princess Parties (Children’s entertainer / event facilitator) at People’s Princess Parties

February 1, 2025 - August 31, 2025

Facilitated children’s birthday parties through creative storytelling, interactive games, and activities, including live singing and dancing. Managed high-energy group dynamics and guided the room to deliver memorable, high-impact experiences for young audiences.

People’s Princess Parties (Children’s Entertainer / Party Facilitator) at People’s Princess Parties

February 1, 2025 - August 31, 2025

Facilitated children’s birthday parties through creative storytelling, interactive games, and energetic hosting. Managed high-energy groups, delivered live singing and dancing to create high-impact experiences for young audiences.

International Marketing Internship - Media Planner (Unilever Skin Care - Pond's) at Magwai

March 1, 2022 - July 31, 2024

Dedicated media planner responsible for developing and implementing optimized media campaigns aligned with brand objectives. Collaborated with multiple agencies and partners to deploy communications campaigns leveraging data, insights, and strategy. Delivered media campaigns integral to Pond's growth and turnaround from 2022 to 2024.

Dedicated Media Planner (Unilever Skincare - Pond's) at Magwai

March 1, 2022 - July 31, 2024

Developed and implemented optimized media campaigns aligned with brand objectives for Pond's. Collaborated with multiple agencies and partners to deploy data-driven communications strategies. Delivered integrated media campaigns contributing to brand growth and turnaround from 2022 to 2024.

Market Research Lead (Coral-safes un/lock pivot) at Upstart Productions

May 1, 2020 - August 31, 2020

Led market research on coral-safes un/lock during the Covid lockdown period. Conducted interviews and created surveys to understand consumers' views on travel and the need for un/lock during lockdowns. Used findings to inform brand positioning and support increased sales, including promotion planning and execution coordination with the production manager and promotional material setup across the metro.

Market Research & Promotions (Coral-safes Unblock Research) at Upstart Productions

May 1, 2020 - August 31, 2020

Led market research for coral-safes unblock during COVID lockdowns by conducting interviews and creating surveys to understand consumer needs and travel constraints. Used research findings to inform brand positioning and help increase sales.

Promotional and Publicity Intern (Sales promotions & promotional materials) at AMusical Comedy (AMusical Comedy production)

June 1, 2019 - September 30, 2019

Worked closely with the production manager to plan and execute promotional and flash ticket sales. Coordinated promotional material setup throughout the metro and supported promotional efforts to drive audience engagement and ticket sales.

Media Planning / Marketing (Internship, Inter-departmental) at ASSUMPTION Colleges San Lorenzo Ateneo de Manila University (Student Intern / Program)

January 1, 2018 - September 30, 2019

Supported interdepartmental marketing work with a focus on campaign planning and coordination tasks. Assisted with activities aligned to marketing goals while gaining practical exposure to how educational institutions execute marketing initiatives.

Children’s Entertainment (Costumes and HR support roles) at Ateneo-related organizations (multiple internships/roles)

May 1, 2017 - July 31, 2020

Headed a team of beginner members through the process of creating, procuring, and maintaining cast costumes for productions. Coordinated and oversaw show shifts and guided members through each show process. Separately handled HR concerns of organization members in coordination with the HR Vice President, acting as consultant for various organization and member concerns and participating in HR activities such as talks, workshops, and team bonding. Also managed the front desk, signed in clients for classes, assisted customers and trainers before and after each class, and supported promotional campaigns and photo shoots.

Costume & Front Desk Assistant (Theatre/Events) at BGC Software (work details unclear in resume)

May 1, 2017 - July 31, 2019

Headed a team of beginner members for costume creation, procurement, and maintenance for cast in productions. Coordinated and oversaw show shifts and guided members through each show process. Also handled HR concerns for members, coordinated HR activities such as talks/workshops/team bonding, managed the front desk, assisted clients and trainers before and after classes, and supported promotional campaigns and photoshoots.