Media Strategy Manager at Confidential High-Profile Organization

Responsible for scaling and managing social media audiences, especially Instagram and Facebook, achieving substantial growth in followers through full-funnel media strategies and audience insights. Supported the development and execution of cross-platform content strategies that boosted audience growth and lead conversions, collaborated cross-functionally to align content with user journeys, and helped coordinate six-figure digital advertising campaigns. Developed SEO-optimized content reducing bounce rates and enhanced organic performance. Managed weekly performance reports and developed scalable editorial operations to ensure brand consistency across channels. Maintained confidentiality and contributed to impactful marketing efforts in a fast-paced environment.

Content & Social Media Manager at Tubs and More

Created and implemented content strategies that increased website traffic by 300% and improved lead conversions. Authored and optimized blog posts, landing pages and campaign collateral with a focus on brand voice and SEO. Conducted keyword research and on-page SEO. Managed editorial calendars and content governance. Designed and executed social media strategies aligned with sales goals. Used Hootsuite and Google Analytics to monitor KPIs and generate actionable reports. Stayed current with platform changes and digital trends. Mentored junior contributors and freelancers ensuring brand and SEO alignment.

International Liaison Officer at S&K Aerospace, LLC

Produced onboarding and communication assets for international teams to foster cross-cultural alignment. Authored internal knowledge base articles and training guides to streamline messaging workflows. Supported onboarding and training of new colleagues to ensure contract compliance and smooth team integration.

Guest Services Agent at Courtyard Marriott

Handled guest inquiries and concerns with professionalism and service-first attitude. Promoted Marriott Bonvoy memberships and upsold room upgrades and amenities. Maintained deep knowledge of hotel amenities, local attractions, and transportation. Ensured consistent adherence to brand standards and operational policies. Supported training of new front desk agents.

Assistant Office Manager at Museum of Aviation Foundation, Inc.

Supported daily administrative operations that ensured efficient workflow. Proofread, edited, and transcribed external and internal documents including marketing materials and event communications. Managed large-scale projects involving data entry, research, and logistics with high accuracy and ahead of deadlines. Assisted with donor communications, visitor engagement, and event planning to improve organizational outreach. Provided cross-departmental support for smooth program and exhibit execution.

Senior Social Strategist at JFE, LLC

Senior social strategist responsible for developing and executing high-impact content and social media programs across platforms in Dallas, TX. Led data-driven campaigns, partnerships, and cross-functional collaboration to drive engagement and conversions. Achieved notable audience growth and performance improvements through analytical insight and strategic creativity.

Content & Social Media Manager at T & M

Developed and executed content strategies, managed editorial calendars, and produced campaign collateral across channels. Optimized blog posts, landing pages, and social content for brand voice and SEO; collaborated with product, marketing, and analytics teams to align content with business goals.

Social Media Administrator at Armstrong State University

Managed and curated content across departmental social media platforms to promote academic programs, events, and community engagement initiatives.

Senior Social Strategist at JFE, LLC

Dallas-based role leading social strategy with cross-functional collaboration; scaled Instagram from 27K to 183K (+578%), grew Facebook from 70K to 133K (+90%); built scalable editorial systems and aligned content with product, marketing, and analytics to improve engagement and conversions.

Content & Social Media Manager at T&M

Developed and executed content strategies that increased website traffic and conversions; authored and optimized blog posts and landing pages; conducted keyword research and on-page SEO; led editorial calendars and brand documentation; grew Instagram from 0 to 33K and Facebook from 1K to 68K in 13 months.