Product Designer (Growth & Marketing UX, Client-facing) at 5×10 Studio

Designed marketing-driven web products for SaaS, fintech and B2B clients. Focused on UX/UI for acquisition, onboarding and conversion flows, with hands-on Webflow implementation to ensure design quality. Designed UX flows, user journeys and UI for landing pages, demo requests, onboarding and application flows. Worked directly with founders and business stakeholders, clarifying positioning and key user actions. Translated UX/UI concepts into production-ready Webflow implementations. Collaborated with PMs, developers and marketers in distributed teams. Created and validated design concepts through prototypes and PoCs.

Senior Product Designer at Bibinet

Led end-to-end design as the only designer for an automotive parts marketplace ecosystem (Public marketplace · Seller dashboard · Admin tools · Spare parts accounting system). Conducted qualitative & quantitative research (interviews, surveys, analytics, support data). Designed user flows, wireframes, high-fidelity UI, and all UX states. Built and maintained a design system from scratch. Owned solutions from idea to production, including dev specs and QA. Led design reviews, collaborated closely with developers. Participated in sprint planning and backlog prioritization. Defined product tone of voice and wrote interface copy. Impact: reduced customer complaints by 50%, increased retention by 10%, and improved new user acquisition by 40%; reduced design inconsistencies by 25% and sped up feature delivery 3×; awarded “Best Contributor 2021”.

Product Designer (Contract) at MTR Design

Designed a B2C platform for musicians and influencers selling personalized merchandise. End-to-end UX/UI design, IA, CJM. Usability testing and A/B testing. Client presentations and stakeholder reviews. Result: +20% client revenue.