I’m a creative marketing professional with a passion for building brands and connecting people through engaging, memorable activations. I’ve led multi-faceted campaigns, content programs, and fan engagement initiatives for sports and entertainment properties, elevating campus and community presence through collaborative, solutions-first approaches. I translate ideas into tangible results by blending strategic thinking with hands-on execution, from large-scale events to digital activations. I thrive in cross-functional teams and love partnering with internal stakeholders and external sponsors to create high-impact experiences on and off campus.…

Kailey Zenyk

I’m a creative marketing professional with a passion for building brands and connecting people through engaging, memorable activations. I’ve led multi-faceted campaigns, content programs, and fan engagement initiatives for sports and entertainment properties, elevating campus and community presence through collaborative, solutions-first approaches. I translate ideas into tangible results by blending strategic thinking with hands-on execution, from large-scale events to digital activations. I thrive in cross-functional teams and love partnering with internal stakeholders and external sponsors to create high-impact experiences on and off campus.…

Available to hire

I’m a creative marketing professional with a passion for building brands and connecting people through engaging, memorable activations. I’ve led multi-faceted campaigns, content programs, and fan engagement initiatives for sports and entertainment properties, elevating campus and community presence through collaborative, solutions-first approaches.

I translate ideas into tangible results by blending strategic thinking with hands-on execution, from large-scale events to digital activations. I thrive in cross-functional teams and love partnering with internal stakeholders and external sponsors to create high-impact experiences on and off campus.

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Language

English
Fluent

Work Experience

Sports Marketing & Promotions Coordinator at UBC Athletics & Recreation
August 1, 2022 - November 30, 2025
Full-time role coordinating sports marketing & promotions; led planning and execution of large-scale events including Homecoming, Courtside, Winter Classic, and national championships for Thunderbirds varsity athletics.
Marketing Manager (Interim) at UBC Athletics & Recreation
February 1, 2024 - March 31, 2025
Directed strategic marketing campaigns to grow the Thunderbirds fan base, forged partnerships, oversaw content creation and fan engagement, and elevated campus brand presence.
Marketing Manager - Contract at The Vancouver Christmas Market
September 1, 2019 - January 31, 2021
Led the creation of the 2020 season concept, developed an online store, curated products, managed vendor relations and warehousing, secured delivery partners, and executed digital marketing including Mailchimp, social media content, photography, graphic design, and paid advertising.
Account Manager / Project Manager - Contract at BAM Communications
January 31, 2018 - August 30, 2018
At Bam Communications as a project manager, you could consider my role like being the glue that holds everything together. Between the client, their marketing and sales agencies, external suppliers, and 4 departments (Creative, Digital, Rendering, and Interior Design) my job required attention to detail and concise communication. Working with so many moving parts is no easy task, but one where I could flex my management skills and grow as a project manager each day.
Account Manager at Smak Media & Promotions
June 1, 2016 - August 1, 2018
- Liaise with clients to create, plan, and execute experiential marketing campaigns in BC, Alberta, Quebec, and Ontario - Provide estimates, build budgets, find efficiencies, manage expenditures and reconciliation - Coordinate between Clients, Agency Partners, Creative and Production teams, and staffing teams to work cohesively - Work within a varied range of industries with companies such as Nordstrom, BC Hydro, H&M, Royal BC Museum, PepsiCo, TOPSHOP TOPMAN, Nintendo, Connect Hearing, London Drugs, MEC etc.

Education

Cross Disciplinary Certificate - Photography and Graphic Design at Emily Carr University of Art and Design
September 1, 2019 - May 1, 2023
Diploma - Hospitality Management at Vancouver Community College
September 1, 2010 - May 1, 2012
Diploma - Marketing Communications at BCIT - Business and Media
September 1, 2014 - May 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Travel & Hospitality
    uniE621 Santa’s Little Helper – Irish Cream Label Design
    A premium, holiday-inspired label design created for a small-batch Irish cream, Santa’s Little Helper blends vintage typography with a modern, boutique aesthetic. The goal was to create something that felt giftable, elevated, and slightly cheeky; straddling the line between artisanal and festive. The design features a refined serif paired with a delicate script to create hierarchy and personality, while minimalist line illustrations and subtle holiday motifs add charm without overwhelming the composition. The tall, narrow label format was intentionally designed to complement a slender glass bottle, enhancing shelf presence and perceived value. This project highlights strengths in brand storytelling, typography pairing, and product mockup visualization, with a focus on creating a cohesive, market-ready concept that could easily translate to small-batch production or Etsy retail. graphicdesigner branding illustrator productdesign labeldesign…
    uniE621 Wedding Invitation Graphic Design
    A custom designed wedding invitation to mimic Guinness artwork. graphicdesigner logo illustrator branding…
    uniE621 Custom Bottle Label Design
    A custom label for homemade Baileys. logo graphicdesigner branding…
    uniE621 Custom Designed Logo
    A custom designed logo with a vintage feel. graphicdesigner branding illustrator designer logo…
    uniE621 Custom Business Cards
    Custom business cards with QR code to profile website page. graphicdesigner branding logo designer…
    paper UBC Video Production

    While working full-time at the University of British Columbia, I produced and edited video content for digital channels, transforming pre-existing assets into cohesive, story-driven pieces. This is a prime example of the long form editing projects completed.

    Objective
    Translate raw interview footage and campaign direction into an engaging, polished video that aligned with UBC’s brand and resonated with a digital audience.

    My Role
    Led end-to-end post-production, including:

    • Interpreting storyboard and creative direction
    • Selecting and sequencing video clips for narrative flow
    • Editing green screen interview footage into a cohesive storyline
    • Music selection and audio editing for tone + pacing
    • Colour grading for visual consistency and polish
    • Final assembly and delivery for digital use

    I approached this project as a storytelling exercise, not just an edit:

    • Built a clear narrative arc from fragmented inputs (raw footage + interviews)
    • Used music and pacing to drive emotional engagement
    • Balanced multiple visual sources into a seamless final product
    • Ensured consistency in tone, colour, and rhythm throughout

    This project reflects my ability to bridge strategy and execution—turning structured inputs into compelling, audience-first content.

    uniE608 Website Portfolio
    1 page website portfolio for a florist, connected to their business card QR code or through a URL. portfolio landingpage website…