Hi, I’m Kainat Tariq, a Senior Textile Designer with 6+ years’ experience delivering commercially successful collections for US, UK and Scandinavian markets. I specialise in trend-led design, export development, and Amazon visual merchandising, combining strong technical textile knowledge with market-focused creativity to boost product performance. I thrive in cross-functional teams, lead design projects from concept to production, and enjoy turning buyer briefs into standout ranges for home textiles, hospitality, and children'swear. My work has partnered with global retailers like Lidl, Pottery Barn and Laura Ashley, and I’ve helped optimize listings and visual storytelling across Amazon storefronts.

Kainat Tariq

Hi, I’m Kainat Tariq, a Senior Textile Designer with 6+ years’ experience delivering commercially successful collections for US, UK and Scandinavian markets. I specialise in trend-led design, export development, and Amazon visual merchandising, combining strong technical textile knowledge with market-focused creativity to boost product performance. I thrive in cross-functional teams, lead design projects from concept to production, and enjoy turning buyer briefs into standout ranges for home textiles, hospitality, and children'swear. My work has partnered with global retailers like Lidl, Pottery Barn and Laura Ashley, and I’ve helped optimize listings and visual storytelling across Amazon storefronts.

Available to hire

Hi, I’m Kainat Tariq, a Senior Textile Designer with 6+ years’ experience delivering commercially successful collections for US, UK and Scandinavian markets. I specialise in trend-led design, export development, and Amazon visual merchandising, combining strong technical textile knowledge with market-focused creativity to boost product performance.

I thrive in cross-functional teams, lead design projects from concept to production, and enjoy turning buyer briefs into standout ranges for home textiles, hospitality, and children’swear. My work has partnered with global retailers like Lidl, Pottery Barn and Laura Ashley, and I’ve helped optimize listings and visual storytelling across Amazon storefronts.

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Language

English
Fluent
Urdu
Fluent

Work Experience

Textile Lead & Visual Merchandiser at RUVANTI - US/CANADA Amazon Brand (Remote)
March 1, 2021 - January 1, 2026
Directed a team of six in the development of seasonal collections while overseeing storefront management, product listings, and A+ content execution. Led end-to-end product development from trend forecasting and concept ideation to production-ready execution. Developed commercially viable childrenswear, bedding, and home textile collections tailored to North American markets. Directed brand visual identity across Amazon storefront, A+ content, product listings, and digital campaigns. Managed product styling, shoot coordination, and visual storytelling to elevate brand positioning. Collaborated cross-functionally with marketing, product development, and operations to optimize launches. Enhanced listing conversion rates through strategic visual refinement.
Senior Textile Designer, Export Specialist & Visual Display Lead at ARSHAD GROUP
January 1, 2022 - December 1, 2024
Led export-driven bedding and home textile collections for US, UK, and Scandinavian markets. Designed and developed collections for retail, hospitality, and institutional sectors. Represented company design direction at international exhibitions including Heimtextil and US Market Week. Conceptualized Heimtextil exhibition stands, including creative wall concepts and display illustrations. Developed region-specific collections aligned with buyer briefs, demographics, and seasonal trends. Collaborated with export merchandising and buyers to ensure commercial viability and international compliance. Applied advanced technical knowledge in weaving construction, fabric performance, finishing, and production feasibility. Partnered with production teams to optimize cost efficiency, quality standards, and lead times.
Senior Textile Designer at Araish Home
January 1, 2022 - December 1, 2024
Directed design development across all Araish home textile categories. Managed seasonal collection planning from concept to production, ensuring cohesive themes and commercial strength. Conducted competitive market research to develop trend-led collections featuring original print artwork, seamless repeats, and engineered placements. Coordinated closely with sampling, production, merchandising, and quality teams to ensure technical precision and timely launches. Mentored junior designers, providing creative direction and artwork review.
Junior Textile Designer at Arshad Group
January 1, 2021 - January 1, 2022
Created bedding pattern designs for adult and children’s ranges. Supported Heimtextil and Market Week preparations. Assisted with trend research and concept development. Maintained organized digital artwork libraries.
Export Quality - Project Based at Arshad Group
February 1, 2022 - July 1, 2022
Developed T-shirt presentation concepts. Produced vector artwork and engineered repeats.
Export Quality Project Based at Freelance
February 1, 2022 - July 1, 2022
Developed T-shirt presentation concepts. Produced vector artwork and engineered repeats.
Export Quality Project Based at Arshad Group
February 1, 2022 - July 1, 2022
Developed T-shirt presentation concepts. Produced vector artwork and engineered repeats.

Education

Bachelor’s Degree in Textile Design at Pakistan Institute of Fashion and Design (PIFD), Lahore
August 1, 2016 - December 1, 2020
Bachelor’s Degree in Textile Design at Pakistan Institute of Fashion and Design (PIFD), Lahore
August 1, 2016 - December 1, 2020
Bachelor’s Degree in Textile Design at Pakistan Institute of Fashion and Design (PIFD), Lahore
August 1, 2016 - December 1, 2020

Qualifications

First Prize, Knit-To-Achieve Competition
January 1, 2019 - December 31, 2019
First Prize, Knit-To-Achieve Competition
January 1, 2019 - March 12, 2026
First Prize, Knit-To-Achieve Competition
January 1, 2019 - December 31, 2019
Contributor to Heimtextil & US Market Week
January 1, 2022 - December 31, 2024

Industry Experience

Retail, Manufacturing