kainat khurshid

Facebook Ads Campaign for Rani Jewellers

I successfully managed a 21-day Facebook engagement campaign for Rani Jewellers, targeting women in Pakistan with a focus on mobile users. The campaign objectives were to increase brand awareness, generate engagement, and drive conversations with potential customers.

Key Results:
655 messages received, connecting directly with interested customers.
Achieved a cost per result (message) of just PKR 23.68, demonstrating cost-effective ad management.
Secured 655 link clicks with a CTR of 1.19%, showcasing engaging ad content.
Reached 6,271 unique people with 10,579 impressions and a CPM of PKR 399.
Generated PKR 40K in revenue, yielding a profit of PKR 15K, a strong 50% ROI for the campaign.
Strategy and Execution:
Audience Targeting: Focused on women interested in fashion, jewelry, and accessories, using Facebook’s precise targeting tools.
Ad Creative: Designed eye-catching visuals and compelling ad copy that resonated with the audience.
Optimization: Monitored performance metrics daily, optimizing for engagement and conversions throughout the campaign.
Content Strategy: Implemented an organic content plan alongside the campaign, increasing social media views to 23.9K and gaining 50–60 new followers during the same period.

Client: Mignation with Wajeeh
Project Duration: 1 Month
Platform: Instagram

Project Overview

I collaborated with Mignation with Wajeeh, a migration consultancy Instagram page, to craft a robust social media content strategy and lead community engagement efforts. The primary goal was to enhance their digital presence, foster meaningful connections with their audience, and drive organic growth.

Key Achievements

• Comprehensive Content Strategy: Developed and executed a strategy to consistently deliver high-value, audience-focused content.
• Community Leadership: Actively engaged with followers, addressing inquiries, and building a loyal, interactive community.
• Organic Growth: Successfully increased the page’s reach and followers by 25% through creative content and strategic interactions.
• Enhanced Engagement: Designed posts and reels that led to a 40% increase in interaction rates and higher engagement levels.

Scope of Work

1. Content Planning: Built a content calendar that included educational posts, migration tips, and success stories.
2. Video Creation and Editing: Produced engaging reels highlighting client experiences and expert advice.
3. Community Engagement: Responded to comments and direct messages promptly, fostering trust and a sense of connection.
4. Analytics and Optimization: Used Instagram insights to monitor performance and refine the approach for continuous improvement.

Results Delivered

• Achieved a 40% increase in engagement rates, leading to more active participation from followers.
• Boosted profile visits by 30% and content reach by 35%, showcasing the page as a reliable resource for migration advice.
• Grew the follower base by 25% through consistent content and engagement strategies.