Hello! I'm Kaira, a content strategist & digital marketing professional ๐Ÿ‘‹ I am experienced in business development and digital marketing, fueling my passion for improving brand visibility and reach. I have adopted a high level of interpersonal skills and work flexibility from my experiences in the business & multimedia industry, making me more determined to grow in challenging work environments. Fluent in English & Tagalog - Currently taking up basic to conversational Japanese language courses Software Proficiency in multimedia content creation & editing: Adobe Photoshop, Adobe Illustrator, Final Cut Pro, Canva, Capcut Email: _Email not available. Sign in: https://www.twine.net/signup_โ€ฆ

Konnie Aira C. Mack

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Hello! I'm Kaira, a content strategist & digital marketing professional ๐Ÿ‘‹ I am experienced in business development and digital marketing, fueling my passion for improving brand visibility and reach. I have adopted a high level of interpersonal skills and work flexibility from my experiences in the business & multimedia industry, making me more determined to grow in challenging work environments. Fluent in English & Tagalog - Currently taking up basic to conversational Japanese language courses Software Proficiency in multimedia content creation & editing: Adobe Photoshop, Adobe Illustrator, Final Cut Pro, Canva, Capcut Email: _Email not available. Sign in: https://www.twine.net/signup_โ€ฆ

Available to hire

Hello! Iโ€™m Kaira, a content strategist & digital marketing professional ๐Ÿ‘‹

I am experienced in business development and digital marketing, fueling my passion for improving brand visibility and reach. I have adopted a high level of interpersonal skills and work flexibility from my experiences in the business & multimedia industry, making me more determined to grow in challenging work environments.

Fluent in English & Tagalog - Currently taking up basic to conversational Japanese language courses
Software Proficiency in multimedia content creation & editing: Adobe Photoshop, Adobe Illustrator, Final Cut Pro, Canva, Capcut

Email: Email not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent

Work Experience

Community Content Strategist at Shoppe Philippines
December 1, 2025 - May 1, 2026
Content creation and on-camera presence on Shoppe's official accounts; Content strategy & planning with Shoppe's marketing and creative teams to develop content calendars; Strategized and spearheaded social media marketing production for major campaigns (2.2 and 3.3 double campaigns, BYD Sea Gull Draw).
Content Creator at Preview .ph (Summit Media, Summit Publishing Co., Inc.)
July 1, 2025 - Present
Specialized in content creation, fashion styling, social media marketing, and event coverage; Covered the Preview Ball 2025, Close Up White Now Launch, Rustanโ€™s Beauty Addict: Decorated, and Cosmopolitan Philippines.
Live Intern - E-Commerce at Haleon Philippines
May 1, 2025 - August 1, 2025
Specialized in LIVE multi-platform streaming via e-commerce platforms (Shopee, Lazada, and TikTok Shop); Generated revenue via weekly live streams; Developed data analysis skills and formulated digital marketing strategies to drive traffic across different e-commerce and social media platforms.
Content Creator at MEGA Magazine - AGC Power Holdings Corp. (Style Circle)
December 1, 2023 - January 1, 2025
Specialized in content creation, social media marketing, event coverage; Covered the MEGA Beauty Con 2023 & 2024 and created social media content for partner brands; Featured in MEGA Magazineโ€™s July 2024 Youth Issue; Covered MEGA Magazine x ITโ€™S VINTAGE event openings and content.
LazBeauty Campus Ambassador at Lazada Philippines
June 1, 2023 - September 1, 2024
Specialized in affiliate marketing, content creation, social media marketing; Conducted and shot LazBeauty Pop-Up Interview at FEU Manila activation booth; Hosted Expert โ€˜Yan! Season 4 on LazLive; Created content as one of one hundred creators for Lazadaโ€™s LazBeauty 100 Beauty Experiments campaign.
Video Jockey Trainee at MYX Global - ABS-CBN Corporation
October 1, 2024 - November 1, 2024
Specialized in social media marketing, event coverage, content creation, hosting, television and radio broadcasting; Covered MYX Music Awards 2024; Guest on TeleRadyo Serbisyo: Showbiz Sidelines; Created content for Grand Universe Day 2024 Day 3.
Content Creator at Pauline Socials (PDSM)
May 1, 2023 - January 1, 2024
Specialized KPI ideation, content creation, affiliate marketing utilization, commission-based and incentivized sales; Generated over 3,000 orders for Luna Aura and Dear Face Philippines on TikTok Shop affiliate marketing.

Education

Bachelor of Science in Communications Technology Management at Ateneo de Manila University | John Gokongwei School of Business
January 1, 2022 - January 1, 2026
Senior High School - ABM Track (Accounting, Business, and Management) at The School of the Holy Spirit, Quezon City
January 1, 2009 - January 1, 2022

Qualifications

X-Culture Project
January 1, 2026 - March 1, 2026
Teen Entrepreneur (Semi-finalist & Delegate), Thames International and Academy of Entrepreneurs Australia
January 1, 2022 - January 1, 2022
AIES EC Student Ambassador
January 1, 2021 - January 1, 2022
Return on Investment Delegate, UP Junior Finance Association (UP JFA)
January 1, 2021 - January 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet