Creative Content Strategist | Branding, Advertising & Content Marketing Website: _Website not available. Sign in: https://www.twine.net/signup_

Konnie Aira C. Mack

Creative Content Strategist | Branding, Advertising & Content Marketing Website: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Creative Content Strategist | Branding, Advertising & Content Marketing
Website: Website not available. Sign in: https://www.twine.net/signup

Language

English
Fluent

Work Experience

Content Strategist at Shopee Philippines
December 1, 2025 - May 1, 2026
Content creation & on-camera presence on Shopee's official accounts; Content strategy & planning with Shopee's marketing and creative teams to develop content calendars; Strategized and spearheaded social media marketing production for major campaigns (2.2 and 3.3 double campaigns, BYD Sea Gull Draw)
Community Content Strategist at Shoppe Philippines
December 1, 2025 - May 1, 2026
Content creation and on-camera presence on Shoppe's official accounts; Content strategy & planning with Shoppe's marketing and creative teams to develop content calendars; Strategized and spearheaded social media marketing production for major campaigns (2.2 and 3.3 double campaigns, BYD Sea Gull Draw).
Content Creator at Preview (Summit Media)
July 1, 2025 - Present
Content creation; fashion styling; social media marketing; event coverage; covered events Preview Ball 2025, Close Up White Now Launch, Rustan's Beauty Addict: decorated, and Cosmopolitan Philippines Social Shopping; planning and execution of brand content
Content Creator at Preview .ph (Summit Media, Summit Publishing Co., Inc.)
July 1, 2025 - Present
Specialized in content creation, fashion styling, social media marketing, and event coverage; Covered the Preview Ball 2025, Close Up White Now Launch, Rustan’s Beauty Addict: Decorated, and Cosmopolitan Philippines.
Live Intern - E-Commerce at Haleon Philippines
May 1, 2025 - August 1, 2025
Specialized in LIVE multi-platform streaming via e-commerce platforms (Shopee, Lazada, and TikTok Shop); Generated revenue via weekly live streams; Developed data analysis skills and formulated digital marketing strategies to drive traffic across different e-commerce and social media platforms.
Video Jockey at MYX Global – ABS-CBN Corporation
October 1, 2024 - November 1, 2024
Social media marketing; event coverage; content creation; hosting; TV and radio broadcasting; Covered the MYX Music Awards 2024; Hosted interviews; guest on TeleRadyo Serbisyo
Video Jockey Trainee at MYX Global - ABS-CBN Corporation
October 1, 2024 - November 1, 2024
Specialized in social media marketing, event coverage, content creation, hosting, television and radio broadcasting; Covered MYX Music Awards 2024; Guest on TeleRadyo Serbisyo: Showbiz Sidelines; Created content for Grand Universe Day 2024 Day 3.
Content Creator at MEGA Magazine – AGC Power Holdings Corp. Style Circle
December 1, 2023 - January 1, 2025
Content creation; social media marketing; event coverage; Covered MEGA Magazine’s events; Content for partner brands; Coverage of LazBeauty 100 Campaigns
Content Creator at MEGA Magazine - AGC Power Holdings Corp. (Style Circle)
December 1, 2023 - January 1, 2025
Specialized in content creation, social media marketing, event coverage; Covered the MEGA Beauty Con 2023 & 2024 and created social media content for partner brands; Featured in MEGA Magazine’s July 2024 Youth Issue; Covered MEGA Magazine x IT’S VINTAGE event openings and content.
LazBeauty Campus Ambassador at Lazada Philippines
June 1, 2023 - September 1, 2024
Specialized in affiliate marketing, content creation, social media marketing; Conducted and shot LazBeauty Pop-Up Interview at FEU Manila activation booth; Hosted Expert ‘Yan! Season 4 on LazLive; Created content as one of one hundred creators for Lazada’s LazBeauty 100 Beauty Experiments campaign.
Content Creator at PD SM (PDS M)
May 1, 2023 - January 1, 2024
Content creation; KPI ideation; affiliate marketing utilization; commission-based and incentivized sales; Generated over 3,000 orders for Luna Aura and Dear Face Philippines on TikTok Shop affiliate marketing (June 2023)
Content Creator at Pauline Socials (PDSM)
May 1, 2023 - January 1, 2024
Specialized KPI ideation, content creation, affiliate marketing utilization, commission-based and incentivized sales; Generated over 3,000 orders for Luna Aura and Dear Face Philippines on TikTok Shop affiliate marketing.

Education

Bachelor of Science in Communications Technology Management at Ateneo de Manila University | John Gokongwei School of Business
January 1, 2022 - January 1, 2026
Senior High School - ABM Track (Accounting, Business, and Management) at The School of the Holy Spirit, Quezon City
January 1, 2009 - January 1, 2022
Bachelor of Science in Communications Technology Management at Ateneo de Manila University – John Gokongwei School of Business
January 1, 2022 - January 1, 2026
Senior High School - Accounting, Business, and Management at School of the Holy Spirit, Quezon City
January 1, 2009 - January 1, 2022

Qualifications

X-Culture Project
January 1, 2026 - March 1, 2026
Teen Entrepreneur (Semi-finalist & Delegate), Thames International and Academy of Entrepreneurs Australia
January 1, 2022 - January 1, 2022
AIES EC Student Ambassador
January 1, 2021 - January 1, 2022
Return on Investment Delegate, UP Junior Finance Association (UP JFA)
January 1, 2021 - January 1, 2021
X-Culture Project Representative
January 1, 2026 - March 31, 2026
Cross-Cultural Communication Coursework (X-Culture collaboration)
January 1, 2026 - March 31, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education