Creative Content Strategist | Branding, Advertising & Content Marketing Website: _Website not available. Sign in: https://www.twine.net/signup_

Konnie Aira C. Mack

Creative Content Strategist | Branding, Advertising & Content Marketing Website: _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Creative Content Strategist | Branding, Advertising & Content Marketing
Website: Website not available. Sign in: https://www.twine.net/signup

Language

English
Fluent

Work Experience

Community Content Strategist at Shoppe Philippines
December 1, 2025 - May 1, 2026
Content creation and on-camera presence on Shoppe's official accounts; Content strategy & planning with Shoppe's marketing and creative teams to develop content calendars; Strategized and spearheaded social media marketing production for major campaigns (2.2 and 3.3 double campaigns, BYD Sea Gull Draw).
Content Creator at Preview .ph (Summit Media, Summit Publishing Co., Inc.)
July 1, 2025 - Present
Specialized in content creation, fashion styling, social media marketing, and event coverage; Covered the Preview Ball 2025, Close Up White Now Launch, Rustan’s Beauty Addict: Decorated, and Cosmopolitan Philippines.
Live Intern - E-Commerce at Haleon Philippines
May 1, 2025 - August 1, 2025
Specialized in LIVE multi-platform streaming via e-commerce platforms (Shopee, Lazada, and TikTok Shop); Generated revenue via weekly live streams; Developed data analysis skills and formulated digital marketing strategies to drive traffic across different e-commerce and social media platforms.
Content Creator at MEGA Magazine - AGC Power Holdings Corp. (Style Circle)
December 1, 2023 - January 1, 2025
Specialized in content creation, social media marketing, event coverage; Covered the MEGA Beauty Con 2023 & 2024 and created social media content for partner brands; Featured in MEGA Magazine’s July 2024 Youth Issue; Covered MEGA Magazine x IT’S VINTAGE event openings and content.
LazBeauty Campus Ambassador at Lazada Philippines
June 1, 2023 - September 1, 2024
Specialized in affiliate marketing, content creation, social media marketing; Conducted and shot LazBeauty Pop-Up Interview at FEU Manila activation booth; Hosted Expert ‘Yan! Season 4 on LazLive; Created content as one of one hundred creators for Lazada’s LazBeauty 100 Beauty Experiments campaign.
Video Jockey Trainee at MYX Global - ABS-CBN Corporation
October 1, 2024 - November 1, 2024
Specialized in social media marketing, event coverage, content creation, hosting, television and radio broadcasting; Covered MYX Music Awards 2024; Guest on TeleRadyo Serbisyo: Showbiz Sidelines; Created content for Grand Universe Day 2024 Day 3.
Content Creator at Pauline Socials (PDSM)
May 1, 2023 - January 1, 2024
Specialized KPI ideation, content creation, affiliate marketing utilization, commission-based and incentivized sales; Generated over 3,000 orders for Luna Aura and Dear Face Philippines on TikTok Shop affiliate marketing.
Content Strategist at Shopee Philippines
December 1, 2025 - May 1, 2026
Content creation & on-camera presence on Shopee's official accounts; Content strategy & planning with Shopee's marketing and creative teams to develop content calendars; Strategized and spearheaded social media marketing production for major campaigns (2.2 and 3.3 double campaigns, BYD Sea Gull Draw)
Content Creator at Preview (Summit Media)
July 1, 2025 - Present
Content creation; fashion styling; social media marketing; event coverage; covered events Preview Ball 2025, Close Up White Now Launch, Rustan's Beauty Addict: decorated, and Cosmopolitan Philippines Social Shopping; planning and execution of brand content
Video Jockey at MYX Global – ABS-CBN Corporation
October 1, 2024 - November 1, 2024
Social media marketing; event coverage; content creation; hosting; TV and radio broadcasting; Covered the MYX Music Awards 2024; Hosted interviews; guest on TeleRadyo Serbisyo
Content Creator at MEGA Magazine – AGC Power Holdings Corp. Style Circle
December 1, 2023 - January 1, 2025
Content creation; social media marketing; event coverage; Covered MEGA Magazine’s events; Content for partner brands; Coverage of LazBeauty 100 Campaigns
Content Creator at PD SM (PDS M)
May 1, 2023 - January 1, 2024
Content creation; KPI ideation; affiliate marketing utilization; commission-based and incentivized sales; Generated over 3,000 orders for Luna Aura and Dear Face Philippines on TikTok Shop affiliate marketing (June 2023)

Education

Bachelor of Science in Communications Technology Management at Ateneo de Manila University | John Gokongwei School of Business
January 1, 2022 - January 1, 2026
Senior High School - ABM Track (Accounting, Business, and Management) at The School of the Holy Spirit, Quezon City
January 1, 2009 - January 1, 2022
Bachelor of Science in Communications Technology Management at Ateneo de Manila University – John Gokongwei School of Business
January 1, 2022 - January 1, 2026
Senior High School - Accounting, Business, and Management at School of the Holy Spirit, Quezon City
January 1, 2009 - January 1, 2022

Qualifications

X-Culture Project
January 1, 2026 - March 1, 2026
Teen Entrepreneur (Semi-finalist & Delegate), Thames International and Academy of Entrepreneurs Australia
January 1, 2022 - January 1, 2022
AIES EC Student Ambassador
January 1, 2021 - January 1, 2022
Return on Investment Delegate, UP Junior Finance Association (UP JFA)
January 1, 2021 - January 1, 2021
X-Culture Project Representative
January 1, 2026 - March 31, 2026
Cross-Cultural Communication Coursework (X-Culture collaboration)
January 1, 2026 - March 31, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Education