Lars Kaiser

I am a dynamic and accomplished senior executive with over 20 years of global experience in company management, brand leadership, sales and global sports marketing for the world’s biggest sports organisations and events. I have a proven track record in shaping commercial partner directions (sponsor, broadcast and licensing) for Olympic, FIFA and UEFA partnerships and in Olympic brand management. I’m a relationship-builder who leads cross-functional teams and creates lasting structures to manage multi-billion-dollar rights portfolios.

Fluent in English, German and French, I bring cross-industry experience across FMCG, technology, automotive, media and payment technologies. I’m known for commercially-smart, human-centric leadership and for driving innovative solutions that align with purpose-led organizations and operational excellence. I’m passionate about creating culturally relevant programs and building teams and capabilities that endure.