I am a dynamic and accomplished senior executive with over 20 years of global experience in company management, brand leadership, sales and global sports marketing for the world’s biggest sports organisations and events. I have a proven track record in shaping commercial partner directions (sponsor, broadcast and licensing) for Olympic, FIFA and UEFA partnerships and in Olympic brand management. I’m a relationship-builder who leads cross-functional teams and creates lasting structures to manage multi-billion-dollar rights portfolios. Fluent in English, German and French, I bring cross-industry experience across FMCG, technology, automotive, media and payment technologies. I’m known for commercially-smart, human-centric leadership and for driving innovative solutions that align with purpose-led organizations and operational excellence. I’m passionate about creating culturally relevant programs and building teams and capabilities that endure.

Lars Kaiser

I am a dynamic and accomplished senior executive with over 20 years of global experience in company management, brand leadership, sales and global sports marketing for the world’s biggest sports organisations and events. I have a proven track record in shaping commercial partner directions (sponsor, broadcast and licensing) for Olympic, FIFA and UEFA partnerships and in Olympic brand management. I’m a relationship-builder who leads cross-functional teams and creates lasting structures to manage multi-billion-dollar rights portfolios. Fluent in English, German and French, I bring cross-industry experience across FMCG, technology, automotive, media and payment technologies. I’m known for commercially-smart, human-centric leadership and for driving innovative solutions that align with purpose-led organizations and operational excellence. I’m passionate about creating culturally relevant programs and building teams and capabilities that endure.

Available to hire

I am a dynamic and accomplished senior executive with over 20 years of global experience in company management, brand leadership, sales and global sports marketing for the world’s biggest sports organisations and events. I have a proven track record in shaping commercial partner directions (sponsor, broadcast and licensing) for Olympic, FIFA and UEFA partnerships and in Olympic brand management. I’m a relationship-builder who leads cross-functional teams and creates lasting structures to manage multi-billion-dollar rights portfolios.

Fluent in English, German and French, I bring cross-industry experience across FMCG, technology, automotive, media and payment technologies. I’m known for commercially-smart, human-centric leadership and for driving innovative solutions that align with purpose-led organizations and operational excellence. I’m passionate about creating culturally relevant programs and building teams and capabilities that endure.

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Experience Level

Expert

Language

English
Fluent
German
Fluent
French
Fluent
Spanish; Castilian
Intermediate
Norwegian
Intermediate

Work Experience

Add your work experience history here.

Education

Leadership in Management at IMD
November 15, 2019 - May 31, 2026
Master in International Sports Management at Kedge Business School
January 1, 2001 - April 15, 2026
Master in Sports Science, Public Law, and English at University of Kiel
January 1, 2000 - April 15, 2026
Intermediate Diploma in Business Administration and Economics at University of Kiel
April 15, 1997 - June 30, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other