Kai Westerfield
I’m a highly motivated and creative Social Media Manager and content creator based in Kalamazoo, MI.
About
I’m a highly motivated and creative Social Media Manager and content creator based in Kalamazoo, MI. I’ve built an organic TikTok presence from launch, creating engaging video and photo content that connects with people and drives real-world visits to the venues I support.
Alongside social media work, I bring live event and customer-facing experience as a bartender and as an entertainer hosting music bingo and trivia. I enjoy building community through witty, friendly interaction, planning content that aligns with events and goals, and making sure logistics run smoothly for memorable experiences.
- 3 years' experience
- Joined September 2026
Industry experience
- Gaming
- Media & Entertainment
- Retail
- Professional Services
Work experience
Grew the TikTok account from inception (July 2026) to nearly 1,200 followers and 5,000 likes by September 2026 through organic engagement strategies. Created engaging video and photographic content to encourage direct customer visits to the venue. Responded to comments with a fun, witty tone to foster community interaction and build a loyal online following. Developed social media content calendars and campaign plans aligned with promotional events and business objectives.
Crafted innovative cocktail creations, contributing to an enjoyable atmosphere for patrons. Managed cash register operations and handled transactions accurately and efficiently. Upsold products and promoted specials to increase revenue and improve customer satisfaction. Maintained a clean and organized bar area while adhering to health and safety regulations.
Hosted engaging music bingo and trivia events across different venues, creating a fun and interactive experience for attendees. Built new client relationships through proactive outreach and referrals, expanding the company’s presence in the Kalamazoo area. Developed strong rapport with attendees and bar staff, using wit and charm to encourage repeat participation and positive word-of-mouth. Managed event logistics including setup, execution, and breakdown for seamless operations.
Education
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