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Hi, I’m Kaitlin Laski—a results-driven event marketing professional with 10+ years of experience across brand campaigns, live events, and experiential activations. I lead high-impact initiatives from concept to execution, specializing in strategy, creative design, storytelling, and seamless delivery that drives engagement and measurable results. I excel at aligning creative output with business goals, managing large cross-functional teams, and turning ambitious ideas into immersive experiences. My work spans from nonprofit fundraising, national brand activations, and digital programs that grow membership, revenue, and brand authority.…Hi, I’m Kaitlin Laski—a results-driven event marketing professional with 10+ years of experience across brand campaigns, live events, and experiential activations. I lead high-impact initiatives from concept to execution, specializing in strategy, creative design, storytelling, and seamless delivery that drives engagement and measurable results. I excel at aligning creative output with business goals, managing large cross-functional teams, and turning ambitious ideas into immersive experiences. My work spans from nonprofit fundraising, national brand activations, and digital programs that grow membership, revenue, and brand authority.

Kaitlin Laski

Brand Designer, Graphic Designer, Creative Director, +2

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Hi, I’m Kaitlin Laski—a results-driven event marketing professional with 10+ years of experience across brand campaigns, live events, and experiential activations. I lead high-impact initiatives from concept to execution, specializing in strategy, creative design, storytelling, and seamless delivery that drives engagement and measurable results. I excel at aligning creative output with business goals, managing large cross-functional teams, and turning ambitious ideas into immersive experiences. My work spans from nonprofit fundraising, national brand activations, and digital programs that grow membership, revenue, and brand authority.…Hi, I’m Kaitlin Laski—a results-driven event marketing professional with 10+ years of experience across brand campaigns, live events, and experiential activations. I lead high-impact initiatives from concept to execution, specializing in strategy, creative design, storytelling, and seamless delivery that drives engagement and measurable results. I excel at aligning creative output with business goals, managing large cross-functional teams, and turning ambitious ideas into immersive experiences. My work spans from nonprofit fundraising, national brand activations, and digital programs that grow membership, revenue, and brand authority.

Available to hire

Hi, I’m Kaitlin Laski—a results-driven event marketing professional with 10+ years of experience across brand campaigns, live events, and experiential activations. I lead high-impact initiatives from concept to execution, specializing in strategy, creative design, storytelling, and seamless delivery that drives engagement and measurable results.

I excel at aligning creative output with business goals, managing large cross-functional teams, and turning ambitious ideas into immersive experiences. My work spans from nonprofit fundraising, national brand activations, and digital programs that grow membership, revenue, and brand authority.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Senior Marketing and Events Specialist at Girl Scouts of Greater Los Angeles

January 1, 2022 - Present

Lead strategy and execution for flagship events (500+ attendees), managing 60+ cross-functional staff and vendors while delivering executive-level programming and communications. Drive integrated marketing campaigns across paid, owned, and experiential channels, contributing to membership growth, retail revenue, and program participation resulting in over 19,000 cookie program participants and sales reaching 3 million in 3 months and an 80% member retention rate. Direct creative across design, video, and digital, modernizing brand identity and advancing DEIA storytelling across platforms. Spearheaded website migration, building 30+ pages in Adobe Experience Manager to improve UX and accessibility. Revived flagship media program, scaling to 100+ participants and 400+ attendees per webinar, strengthening engagement and brand authority.

Remote Creative Director Consultant at Immersive Strategies

January 1, 2025 - Present

Led creative direction and UX strategy for website design and development, translating brand storytelling into intuitive, high-impact digital experiences that increased client services. Lead creative vision and experiential strategy for large-scale events and brand activations, translating client objectives into immersive, story-driven environments. Oversee concept development from pitch through execution, ensuring cohesive creative across spatial design, content, and audience journey. Define brand storytelling frameworks that connect physical and digital touchpoints into a seamless, memorable experience. Partner with executive stakeholders and clients to align creative output with strategic goals, KPIs, and audience insights. Mentor and guide creative teams, fostering a culture of innovation, collaboration, and high-quality execution.

Founder & Principal at Wildest Creations

January 1, 2022 - Present

Lead a creative consultancy delivering marketing, branding, and experiential strategy for startups and national brands. Translate business objectives into full-scale campaigns and experiences, managing end-to-end execution across digital and live platforms. Supported major programs, including Anheuser-Busch initiatives and Super Bowl-adjacent events, reaching thousands of attendees. Increased client visibility and lead generation through website launches and brand system development resulting in driving 700+ event attendees, sold-out international program enrollment, and increased product and service sales for multiple entrepreneurial clients.

Lead Event Producer Consultant at Slay Events LA & MO

January 1, 2021 - December 31, 2021

Produced 5 large-scale events in 6 months, overseeing logistics, budgets, vendors, and staffing from concept through execution. Led high-profile productions (NFL at SoFi Stadium, St. Louis Union Station) with stakeholders, delivering seamless, large-audience experiences. Managed a 30-day activation, trained 20+ staff, and optimized operations for a consistent guest experience. Directed run-of-show, AV, and talent coordination for A-list programming.

Experiential Account Executive at Advantage Sponsorship & Brand Executive

January 1, 2018 - December 31, 2019

Managed $3M+ experiential budgets, leading campaigns from concept to execution for major brands. Delivered large-scale activations (40K–70K+ attendees) across NFL, Super Bowl, LA Marathon, and national tours. Drove 3,000+ consumer test drives and high-volume engagement through multi-city campaigns. Developed pitches, RFPs, and performance recaps, strengthening client relationships and campaign ROI.