Kaitlin Laski

Led creative direction and UX strategy for website design and development, translating brand storytelling into intuitive, high-impact digital experiences that increased client services. Lead creative vision and experiential strategy for large-scale events and brand activations, translating client objectives into immersive, story-driven environments. Oversee concept development from pitch through execution, ensuring cohesive creative across spatial design, content, and audience journey. Define brand storytelling frameworks that connect physical and digital touchpoints into a seamless, memorable experience. Partner with executive stakeholders and clients to align creative output with strategic goals, KPIs, and audience insights. Mentor and guide creative teams, fostering a culture of innovation, collaboration, and high-quality execution.

Lead a creative consultancy delivering marketing, branding, and experiential strategy for startups and national brands. Translate business objectives into full-scale campaigns and experiences, managing end-to-end execution across digital and live platforms. Supported major programs, including Anheuser-Busch initiatives and Super Bowl-adjacent events, reaching thousands of attendees. Increased client visibility and lead generation through website launches and brand system development resulting in driving 700+ event attendees, sold-out international program enrollment, and increased product and service sales for multiple entrepreneurial clients.

Lead strategy and execution for flagship events (500+ attendees), managing 60+ cross-functional staff and vendors while delivering executive-level programming and communications. Drive integrated marketing campaigns across paid, owned, and experiential channels, contributing to membership growth, retail revenue, and program participation resulting in over 19,000 cookie program participants and sales reaching 3 million in 3 months and an 80% member retention rate. Direct creative across design, video, and digital, modernizing brand identity and advancing DEIA storytelling across platforms. Spearheaded website migration, building 30+ pages in Adobe Experience Manager to improve UX and accessibility. Revived flagship media program, scaling to 100+ participants and 400+ attendees per webinar, strengthening engagement and brand authority.