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Hi, I’m Kaitlyn Lorenz, a Chicago-based Social Media Manager focused on growing creator and brand audiences through engaging short-form video, community-building, and performance-driven optimization. I craft platform-native content for TikTok, Instagram Reels, and YouTube Shorts, dialing in hooks, pacing, overlays, and audio to spark viewer interest and drive action. With 7+ years in client-facing marketing and operations, I excel at organizing complex campaigns, collaborating with cross-functional teams, and delivering fast, high-quality results in dynamic environments. I’m passionate about music and digital culture trends, and I translate insights into scalable content calendars, monetization strategies, and growth programs across social channels.…Hi, I’m Kaitlyn Lorenz, a Chicago-based Social Media Manager focused on growing creator and brand audiences through engaging short-form video, community-building, and performance-driven optimization. I craft platform-native content for TikTok, Instagram Reels, and YouTube Shorts, dialing in hooks, pacing, overlays, and audio to spark viewer interest and drive action. With 7+ years in client-facing marketing and operations, I excel at organizing complex campaigns, collaborating with cross-functional teams, and delivering fast, high-quality results in dynamic environments. I’m passionate about music and digital culture trends, and I translate insights into scalable content calendars, monetization strategies, and growth programs across social channels.

Kaitlyn Lorenz

Social Media Manager, Content Creator, Video Editor, +2

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Hi, I’m Kaitlyn Lorenz, a Chicago-based Social Media Manager focused on growing creator and brand audiences through engaging short-form video, community-building, and performance-driven optimization. I craft platform-native content for TikTok, Instagram Reels, and YouTube Shorts, dialing in hooks, pacing, overlays, and audio to spark viewer interest and drive action. With 7+ years in client-facing marketing and operations, I excel at organizing complex campaigns, collaborating with cross-functional teams, and delivering fast, high-quality results in dynamic environments. I’m passionate about music and digital culture trends, and I translate insights into scalable content calendars, monetization strategies, and growth programs across social channels.…Hi, I’m Kaitlyn Lorenz, a Chicago-based Social Media Manager focused on growing creator and brand audiences through engaging short-form video, community-building, and performance-driven optimization. I craft platform-native content for TikTok, Instagram Reels, and YouTube Shorts, dialing in hooks, pacing, overlays, and audio to spark viewer interest and drive action. With 7+ years in client-facing marketing and operations, I excel at organizing complex campaigns, collaborating with cross-functional teams, and delivering fast, high-quality results in dynamic environments. I’m passionate about music and digital culture trends, and I translate insights into scalable content calendars, monetization strategies, and growth programs across social channels.

Available to hire

Hi, I’m Kaitlyn Lorenz, a Chicago-based Social Media Manager focused on growing creator and brand audiences through engaging short-form video, community-building, and performance-driven optimization. I craft platform-native content for TikTok, Instagram Reels, and YouTube Shorts, dialing in hooks, pacing, overlays, and audio to spark viewer interest and drive action.

With 7+ years in client-facing marketing and operations, I excel at organizing complex campaigns, collaborating with cross-functional teams, and delivering fast, high-quality results in dynamic environments. I’m passionate about music and digital culture trends, and I translate insights into scalable content calendars, monetization strategies, and growth programs across social channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Social Media Manager & Content Creator at Independent

December 1, 2024 - Present

Managed cross-platform publishing across TikTok, Instagram, and YouTube (including Shorts); edited and optimized videos using CapCut, Adobe, and Canva to maximize watch time and retention; maintained a Notion content calendar to ensure consistent posting cadence; tracked weekly performance metrics (views, watch time, saves, shares, click-through) and iterated with A/B-style tests to improve reach and follower growth; led community management in comments/DMs; stayed current on trends and music-led formats; executed a high-volume UGC strategy and developed monetization plans via TikTok Shop, affiliate links, and digital products, resulting in increased brand-generated leads.

Advertising Account & Project Manager at Edventure Promotions

March 1, 2023 - October 1, 2024

Managed timelines, deliverables, and approvals for 75+ campaigns annually; developed concepts and executive presentations; coordinated with creative, production, and analytics teams to deliver successful digital-to-physical brand launches on time; sourced promotional products and negotiated supplier contracts to improve margins by 15% and reduce turnaround times by 20%; implemented Monday.com-based project management workflows, achieving a 98% on-time delivery rate and reducing errors by 10%.

Senior Advertising Account Manager at IPromo, LLC

July 1, 2017 - April 1, 2020

Managed a $1.5M+ portfolio, leveraging content-driven proposals to drive 20% YoY revenue growth; maintained a 95% client retention rate through proactive relationship management; secured $250K+ in new business through referrals and relationship-based selling; developed pricing strategies and campaign recommendations, increasing client satisfaction and repeat business; mentored junior account executives.

Administrative & Client Support Specialist at Desmond & Ahern, Ltd

November 1, 2020 - March 1, 2023

Maintained 600+ client files, reorganizing digital systems to improve retrieval efficiency by 50%; coordinated stakeholder communication, reducing scheduling conflicts by 30%.