Kaitlyn Toney

Supported the award-winning Holiday Campaign over two seasons, contributing to 3.5 million in 2024. Revitalized assets for the Epicure line, updated mechanicals to be print-ready and ensured legal standards for CPG packaging across all products. Additional design support included updating mechanicals for Advent Calendars, typography ligatures for A Neiman’s Fantasy Holiday Book, iconic imagery for the flagship store, and new illustrations for the annual snow globe.

Using technical knowledge of packaging materials, design, and print processes to execute custom mechanicals while adhering to established brand standards. Deliverables include retail and CPG packaging products, billboards, textiles, in-store signage, and trade show assets. Direct communication with vendors during proofreading to ensure print quality; adherence to standards such as Pantone and INX Codes; build trust with clients including Shiner, Tree Hut, and NatureSweet. Also contributed to onboarding new hires, task management, and created custom templates for the graphics department.

Led the packaging rebrand for core business and brand development, communicating directly with local vendors, sourcing materials and packaging specs within timeline expectations. Provided product photography and studio photo shoot retouching to support online sales and viewership across social media platforms.