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I’m Kaiynat Fatmi Shaikh, a Content Strategist with 3+ years of hands-on experience working with startups across fashion, tech, and design. I help shape content strategies and brand narratives that prioritise storytelling and human connections, translating complex ideas into clear, engaging experiences. My work blends creative direction, visual storytelling, and audience-centred planning to build brands that feel authentic and human.…I’m Kaiynat Fatmi Shaikh, a Content Strategist with 3+ years of hands-on experience working with startups across fashion, tech, and design. I help shape content strategies and brand narratives that prioritise storytelling and human connections, translating complex ideas into clear, engaging experiences. My work blends creative direction, visual storytelling, and audience-centred planning to build brands that feel authentic and human.

Kaiynat Fatmi Shaikh

Content Strategist, Creative Director, Brand Strategist, +4

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I’m Kaiynat Fatmi Shaikh, a Content Strategist with 3+ years of hands-on experience working with startups across fashion, tech, and design. I help shape content strategies and brand narratives that prioritise storytelling and human connections, translating complex ideas into clear, engaging experiences. My work blends creative direction, visual storytelling, and audience-centred planning to build brands that feel authentic and human.…I’m Kaiynat Fatmi Shaikh, a Content Strategist with 3+ years of hands-on experience working with startups across fashion, tech, and design. I help shape content strategies and brand narratives that prioritise storytelling and human connections, translating complex ideas into clear, engaging experiences. My work blends creative direction, visual storytelling, and audience-centred planning to build brands that feel authentic and human.

Available to hire

I’m Kaiynat Fatmi Shaikh, a Content Strategist with 3+ years of hands-on experience working with startups across fashion, tech, and design. I help shape content strategies and brand narratives that prioritise storytelling and human connections, translating complex ideas into clear, engaging experiences. My work blends creative direction, visual storytelling, and audience-centred planning to build brands that feel authentic and human.

Skills

Brand Identity

Copywriting

Experience Level

Brand Identity

Expert

Copywriting

Expert

Language

English

Fluent

Work Experience

Social Media Executive at Bonume - Designs

April 24, 2024 - June 24, 2024

Created content calendars, idea decks, and social media plans; coordinated with website and design teams; contributed to client presentations; supported overall brand communications.

Social Media Executive at Career Managers

January 23, 2023 - January 23, 2024

Managed and optimized Google Business Profiles while supporting content planning and scheduling.

Content Strategist & Social Media Executive at NO HMA Apparels (Tajore)

February 25, 2025 - July 25, 2025

Led content strategy, visuals storytelling, and product shoots; defined brand tone and direction to ensure consistency across channels.

Content Strategy & Creative Direction at NOHMA Apparels (Tajore)

February 25, 2025 - July 25, 2025

Led content strategy, visuals storytelling, and creative direction; planned and directed product shoots and model shoots while defining brand tone, aesthetics, and content narratives.