I am a communications and PR professional with over ten years of hands-on experience in film, media and event communication in Switzerland. I design and execute strategic campaigns, manage media relations and press events, coordinate partners, and lead cross-functional teams to deliver compelling storytelling across multiple channels. I thrive in fast-paced environments, build strong relationships with journalists and stakeholders, and adapt storytelling to the right tone and audience. I am fluent in German, Italian, English and French, and enjoy turning complex topics into clear, engaging content.

Kaja Eggenschwiler

I am a communications and PR professional with over ten years of hands-on experience in film, media and event communication in Switzerland. I design and execute strategic campaigns, manage media relations and press events, coordinate partners, and lead cross-functional teams to deliver compelling storytelling across multiple channels. I thrive in fast-paced environments, build strong relationships with journalists and stakeholders, and adapt storytelling to the right tone and audience. I am fluent in German, Italian, English and French, and enjoy turning complex topics into clear, engaging content.

Available to hire

I am a communications and PR professional with over ten years of hands-on experience in film, media and event communication in Switzerland. I design and execute strategic campaigns, manage media relations and press events, coordinate partners, and lead cross-functional teams to deliver compelling storytelling across multiple channels.

I thrive in fast-paced environments, build strong relationships with journalists and stakeholders, and adapt storytelling to the right tone and audience. I am fluent in German, Italian, English and French, and enjoy turning complex topics into clear, engaging content.

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Experience Level

Work Experience

Communications & PR Manager (Mandate) at SWISS FILMS
March 31, 2024 - October 22, 2025
Responsible for Inland communications for the Cannes Market project; secured Swiss media coverage through targeted storytelling; managed media relations, press events, and partner coordination; organized interviews with government officials and industry representatives; supervised translations and website updates; produced press materials for media partners and clients.
Head of PR & Programmer at Zurich Film Festival AG
December 31, 2023 - October 22, 2025
Built a year-round PR department and led a three-person core team (PR, editorial, social media); onboarded extended teams for festival periods; planned and executed media positioning; handled crisis communications during the pandemic; organized interview junkets, press conferences, and media visits; managed multilingual press releases and updated the website and weekly newsletter; developed audience-focused stakeholder outreach and boosted coverage.
Public Relations Manager at Film Coopi Zürich
December 31, 2020 - October 22, 2025
Created concepts and media strategies for cinema releases; organized premieres, press previews, and film festival participation; drafted press releases and media materials; built journalist networks and negotiated media partnerships; collaborated with Swiss trade associations to coordinate media previews.
Praktikantin at SRF Tagesschau, Zürich
February 1, 2012 - October 22, 2025
Created news items; edited audio and text; participated in editorial meetings; contributed to SRF Börse; gained broad exposure to news production and newsroom workflows.
PR/Media Assistant at Mirrorball, New York City
October 1, 2011 - October 22, 2025
Wrote news articles; conducted street interviews; managed online content for societeperrier.com; performed quality assurance and content publication; supported media outreach and monitoring.
Newsroom Assistant / Public Relations at Newsroom 20 Minuten, Zürich
June 1, 2009 - October 22, 2025
Public relations work, media outreach, and support for film projects; logistics and coordination around media materials.
Marketing & Events Assistant at Café Grande & other Zürich venues
January 1, 2016 - October 22, 2025
Event catering support and promotional activities; contributed to promotional campaigns and guest experiences in hospitality settings.

Education

Bachelor of Arts in Kommunikation at Zürcher Hochschule der Angewandten Wissenschaften | Winterthur
January 1, 2009 - January 1, 2013
Italian-German Matura at Liceo Artistico | Zürich
January 1, 2003 - January 1, 2007

Qualifications

Leadership / Mitarbeiterführung Seminar
January 1, 2021 - January 1, 2021
Seminar Führungskräfte
January 1, 2021 - January 1, 2021
Weiterbildung in Film-Verleih, Presse, Promotion, Social Media
January 1, 2014 - December 31, 2020
Focal Kurs
January 1, 2014 - December 31, 2020

Industry Experience

Media & Entertainment, Professional Services, Education