Designed and led UX for a complete food delivery ecosystem including customer app, rider app, and restaurant/Admin dashboard improving task completion by 27% and increasing adoption by 40%
- Product Designer
Execution-focused Product Designer with a track record of shaping end-to-end product visions, scalable SaaS experiences, and multi-platform ecosystems.
Execution-focused Product Designer with a track record of shaping end-to-end product visions, scalable SaaS experiences, and multi-platform ecosystems. Combines advanced interactive prototyping with centralized design system architecture, paired with business empathy from co-founding and leading an on-demand startup.
Adept at managing the entire design lifecycle—from ambiguous user research to premium, production-ready interfaces—while collaborating tightly with engineering teams to ship high-impact digital products.
Designed and led UX for a complete food delivery ecosystem including customer app, rider app, and restaurant/Admin dashboard improving task completion by 27% and increasing adoption by 40%
Owned the complete product design lifecycle for an AI-driven B2B growth platform. Translated complex LLM-driven marketing logic into clean, intuitive dashboard modules and workflows, including multi-app onboarding, an AI-guided website builder, and Meta Ads creation tools. Built and scaled scalable UI components and layout grids in Figma using variables, auto-layout, and standardized patterns to streamline engineering handoffs and maintain visual consistency. Created high-fidelity interactive prototypes, led stakeholder reviews, and validated user pathways through internal flow testing to align design decisions with product outcomes.
Architected end-to-end B2B SaaS interfaces by converting complex user logic and dense datasets into intuitive dashboard layouts. Designed high-fidelity landing pages and rapid prototypes used as core sales assets to win enterprise clients. Established and scaled the agency’s core design system, standardizing component variants, typography tokens, and layout grids to improve design-to-engineering efficiency. Created interactive micro-interaction prototypes for testing while maintaining high visual fidelity, accessibility standards, and seamless user experiences.
Led end-to-end design for 5+ startup products, designing functional MVPs, mobile-first web applications, and intuitive user flows from scratch. Produced high-fidelity interactive prototypes for investor demos and early-stage validation, improving client pitch conversion by ~30% through clearer UX storytelling. Engineered unified visual identities, color systems, and digital assets to maintain brand consistency across diverse digital and physical touchpoints.
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