I turn content into attention. I work with short-form video, but the real focus is not editing. It’s understanding what makes people stop, watch, and stay. Hooks, pacing, structure, emotion, all of it matters if the goal is real engagement, not just views. Most content gets ignored because it feels the same. I focus on making it feel different. Clean, sharp, and built to hold attention from the first second. I’ve worked across different niches and styles, building a strong understanding of what actually performs and why certain content connects with people.

Kaloyan Vasilev

I turn content into attention. I work with short-form video, but the real focus is not editing. It’s understanding what makes people stop, watch, and stay. Hooks, pacing, structure, emotion, all of it matters if the goal is real engagement, not just views. Most content gets ignored because it feels the same. I focus on making it feel different. Clean, sharp, and built to hold attention from the first second. I’ve worked across different niches and styles, building a strong understanding of what actually performs and why certain content connects with people.

Available to hire

I turn content into attention.

I work with short-form video, but the real focus is not editing. It’s understanding what makes people stop, watch, and stay. Hooks, pacing, structure, emotion, all of it matters if the goal is real engagement, not just views.

Most content gets ignored because it feels the same. I focus on making it feel different. Clean, sharp, and built to hold attention from the first second.

I’ve worked across different niches and styles, building a strong understanding of what actually performs and why certain content connects with people.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Bulgarian
Fluent
English
Advanced

Work Experience

Freelance Short-Form Video Editor at Self-employed / Freelance
January 1, 2023 - Present
Created and edited short-form content across multiple social media platforms. Built and managed multiple accounts with followers ranging from 2K to 12.9K; generated viral content across niches including AI, motivation, and podcasts; focused on organic growth through trend adaptation and optimized content strategy; developed strong understanding of audience behavior, retention, and engagement.
Short-Form Content Editor at Justin Waller
February 4, 2026 - Present
- Edited short-form clips from long-form podcast content - Created engaging, high-retention videos optimized for social media - Applied structured editing techniques (hooks, captions, pacing, zooms, music) and supported consistent content output and brand positioning.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Professional Services, Software & Internet