I’m Kaloyan Genchev, a performance-focused Video Editor and UGC Content Creator based in Sofia, Bulgaria, with 5+ years of experience making short-form creatives for paid social and organic channels. I specialize in direct-response editing—building strong hooks, improving retention, and delivering ready-to-run ads with clear CTAs, captions, and sound design. I combine traditional editing with AI-assisted workflows using tools like Higgsfield, Kling, Arcads, and ElevenLabs, then finalize everything in CapCut. I enjoy creating controlled creative variations for testing, iterating based on performance signals, and collaborating closely with marketing teams to match the message to the offer and drive lead quality.…

Kaloyan Genchev

I’m Kaloyan Genchev, a performance-focused Video Editor and UGC Content Creator based in Sofia, Bulgaria, with 5+ years of experience making short-form creatives for paid social and organic channels. I specialize in direct-response editing—building strong hooks, improving retention, and delivering ready-to-run ads with clear CTAs, captions, and sound design. I combine traditional editing with AI-assisted workflows using tools like Higgsfield, Kling, Arcads, and ElevenLabs, then finalize everything in CapCut. I enjoy creating controlled creative variations for testing, iterating based on performance signals, and collaborating closely with marketing teams to match the message to the offer and drive lead quality.…

Available to hire

I’m Kaloyan Genchev, a performance-focused Video Editor and UGC Content Creator based in Sofia, Bulgaria, with 5+ years of experience making short-form creatives for paid social and organic channels. I specialize in direct-response editing—building strong hooks, improving retention, and delivering ready-to-run ads with clear CTAs, captions, and sound design.

I combine traditional editing with AI-assisted workflows using tools like Higgsfield, Kling, Arcads, and ElevenLabs, then finalize everything in CapCut. I enjoy creating controlled creative variations for testing, iterating based on performance signals, and collaborating closely with marketing teams to match the message to the offer and drive lead quality.

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Language

Bulgarian
Fluent
English
Fluent
Italian
Intermediate

Work Experience

Video Editor / UGC Content Creator at InTouch
January 1, 2021 - Present
Create short-form, performance-focused video creatives for Meta, Instagram, TikTok, and YouTube Shorts. Produce UGC and AI-assisted assets using Higgsfield, Kling, Arcads, and ElevenLabs, then finish edits in CapCut. Own the creative workflow from brief and hook development through editing, captions, B-roll, sound/music, and CTA implementation. Develop controlled creative variations for testing, iterating based on feedback and performance signals while aligning message-to-offer for lead quality.
Freelance Video Editor at Self-employed
March 1, 2020 - Present
Editing short-form and long-form video content for social media platforms including Instagram Reels, TikTok, Facebook, and YouTube. Focus on clean edits, pacing, subtitles, and platform-optimized delivery.

Education

English Language High School - Diploma at English Language High School
January 1, 2021 - January 1, 2021
Cinema and Television (English Language) at New Bulgarian University (NBU)
January 1, 2021 - October 19, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Other
    In Touch | Video Editing & AI Creative Portfolio

    In Touch creates engaging, high-quality video content for brands, businesses, and digital platforms.

    Our work covers professional video editing, social media advertising, short-form videos, UGC-style ads, and fully AI-generated video productions.

    Beyond advertising, we create cinematic AI videos, animated stories, original AI characters, and visual storytelling projects that bring creative ideas to life.

    We combine creative direction, storytelling, modern AI technology, and professional editing to deliver polished, visually compelling content tailored to each project.

    Explore our portfolio:
    https://www.twine.net/signin