I'm Miriam Danielsson, a freelance art director, graphic designer, and photographer based in Zurich. I build visual systems, brand identities, and investor-ready presentation materials for international clients, translating complex concepts into clear, narrative visuals. My work emphasizes structure, hierarchy, and coherent visual language that supports storytelling and decision-making. I collaborate with cross-functional teams to deliver polished visual work under tight deadlines, with a strong track record across editorial, commercial, and event contexts. Notable clients include Bergos Private Bank, Forbes U30 campaigns, and Leica Camera, and I routinely translate brand concepts into compelling slide decks and campaign assets.…

Miriam Danielsson

I'm Miriam Danielsson, a freelance art director, graphic designer, and photographer based in Zurich. I build visual systems, brand identities, and investor-ready presentation materials for international clients, translating complex concepts into clear, narrative visuals. My work emphasizes structure, hierarchy, and coherent visual language that supports storytelling and decision-making. I collaborate with cross-functional teams to deliver polished visual work under tight deadlines, with a strong track record across editorial, commercial, and event contexts. Notable clients include Bergos Private Bank, Forbes U30 campaigns, and Leica Camera, and I routinely translate brand concepts into compelling slide decks and campaign assets.…

Available to hire

I’m Miriam Danielsson, a freelance art director, graphic designer, and photographer based in Zurich. I build visual systems, brand identities, and investor-ready presentation materials for international clients, translating complex concepts into clear, narrative visuals. My work emphasizes structure, hierarchy, and coherent visual language that supports storytelling and decision-making.

I collaborate with cross-functional teams to deliver polished visual work under tight deadlines, with a strong track record across editorial, commercial, and event contexts. Notable clients include Bergos Private Bank, Forbes U30 campaigns, and Leica Camera, and I routinely translate brand concepts into compelling slide decks and campaign assets.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

German
Fluent
English
Fluent
Danish
Fluent
Italian
Beginner
French
Beginner

Work Experience

Art Director at Bergos Private Bank
January 1, 2025 - October 1, 2025
Directed graphic design projects and visual systems for a private banking client; produced polished materials reflecting precise brand standards and executive-level presentation requirements; collaborated with stakeholders to clarify messaging and ensure visual hierarchy and consistency across client-facing documents.
Art Director at HotelCard AG
January 1, 2022 - July 1, 2025
Led art direction and visual identity work; developed presentation and campaign assets that communicated service propositions clearly to partners and customers; integrated photographic and graphic assets into cohesive visual systems to support marketing and investor communications.
Art Director at Sparbatze AG
January 1, 2021 - November 1, 2022
Oversaw creative direction and design execution, creating structured layouts and visual logic for brand materials and presentations.
Photographer at Nau Media AG
January 1, 2020 - December 1, 2022
Created editorial and campaign imagery that prioritized narrative, atmosphere and user-focus; collaborated with creative teams to align photographic content with broader campaign messaging and layouts.
Art Director at Akkula GmbH
January 1, 2017 - December 1, 2019
Directed brand and design projects, developing visual systems and campaign assets with an emphasis on consistency and long-term coherence.
Graphic Designer at Fatimediah AG
January 1, 2016 - December 1, 2018
Designed brand and marketing materials, refining layouts and typographic systems to improve clarity and communication.
Graphic Designer at Matter, Greeter & Lesch Communications AG
January 1, 2015 - November 1, 2016
Produced graphic assets and assisted in visual strategy, supporting client deliverables under tight schedules.
Freelance Art Director, Graphic Designer and Photographer at Freelance
January 1, 2015 - Present
Lead art direction, graphic design and photography projects for international clients; developed brand identities, visual systems, presentations and campaign assets with emphasis on structure, clarity and consistency. Produced presentation materials and slide decks for high-profile clients (Bergos Private Bank, Forbes U30 campaigns, Leica Camera), translating complex brand and campaign concepts into clear, visual narratives. Collaborated with cross-functional teams to meet tight timelines and deliver editable assets for client use across print and digital channels. Maintained a strong, curated portfolio demonstrating visual communication, layout and branding expertise across editorial, commercial and event contexts.
Graphic Designer at Matter Greeter & Lesch Communications AG
January 1, 2015 - November 1, 2016
Produced graphic assets and assisted in visual strategy, supporting client deliverables under tight schedules.
Freelance Art Director, Graphic Designer and Photographer at Self-employed / Freelance
January 1, 2015 - Present
Lead art direction, graphic design and photography projects for international clients; developed brand identities, visual systems, presentations, and campaign assets with a focus on structure, clarity and consistency.
Graphic Designer at Kings Kurry
January 1, 2014 - December 1, 2016
Created marketing and design materials, focusing on clean layouts and consistent branding across formats.

Education

Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Zurich
January 1, 2007 - January 1, 2007

Qualifications

Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
Forbes U30 Photographer
January 1, 2023 - December 14, 2025
Leica Global
January 1, 2022 - December 14, 2025
Leica Courier
January 1, 2021 - December 14, 2025
The Cut
January 1, 2021 - December 14, 2025
Nau.ch
January 1, 2020 - December 14, 2025
Femelle Magazin
January 1, 2019 - December 14, 2025
Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
Federal Diploma of Higher Education in Graphic Design
January 1, 2016 - January 1, 2016

Industry Experience

Financial Services, Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Education, Other

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate