I am a freelance art director and graphic designer based in Zurich with extensive experience developing brand identities, visual systems, structured presentation decks, and print/campaign assets for international clients. I lead two creative practices — one focused on graphic design and visual systems, the other on photography and visual storytelling — and bring a deep command of Adobe Creative Suite (Illustrator, InDesign, Photoshop). My work emphasizes clarity, consistent layout, color systems and typography, and I routinely translate complex ideas into accessible visuals. I am experienced in remote, project-based collaboration, reliable under tight timelines, and open to ongoing partnerships.…

Miriam Danielsson

I am a freelance art director and graphic designer based in Zurich with extensive experience developing brand identities, visual systems, structured presentation decks, and print/campaign assets for international clients. I lead two creative practices — one focused on graphic design and visual systems, the other on photography and visual storytelling — and bring a deep command of Adobe Creative Suite (Illustrator, InDesign, Photoshop). My work emphasizes clarity, consistent layout, color systems and typography, and I routinely translate complex ideas into accessible visuals. I am experienced in remote, project-based collaboration, reliable under tight timelines, and open to ongoing partnerships.…

Available to hire

I am a freelance art director and graphic designer based in Zurich with extensive experience developing brand identities, visual systems, structured presentation decks, and print/campaign assets for international clients.

I lead two creative practices — one focused on graphic design and visual systems, the other on photography and visual storytelling — and bring a deep command of Adobe Creative Suite (Illustrator, InDesign, Photoshop). My work emphasizes clarity, consistent layout, color systems and typography, and I routinely translate complex ideas into accessible visuals. I am experienced in remote, project-based collaboration, reliable under tight timelines, and open to ongoing partnerships.

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Skills

Experience Level

Language

German
Fluent
English
Fluent
Danish
Fluent
Italian
Beginner
French
Beginner

Work Experience

Art Director at Bergos Private Bank
January 1, 2025 - October 1, 2025
Led visual identity and campaign asset production for a financial client, produced structured presentation decks and stakeholder materials, and collaborated with internal teams and external vendors to deliver print-ready and digital files using Adobe Illustrator, InDesign and Photoshop.
Art Director at HotelCard AG
January 1, 2022 - July 1, 2025
Directed brand and campaign work, developed visual systems and templates for touchpoint consistency, designed presentation and marketing collateral with strong hierarchy and repeatable layouts, and coordinated cross-functional reviews to meet production and print specs.
Art Director at Sparbatze AG
January 1, 2021 - November 1, 2022
Managed creative projects from concept through delivery, produced assets for print and digital distribution, established typographic and color rulesets, and collaborated with clients and production partners to meet print-ready standards and brand guidelines.
Photographer at Nau Media AG
January 1, 2020 - December 1, 2022
Created editorial and campaign imagery, collaborated with art directors and designers to integrate photography into broader visual systems, and managed on-location shoots and post-production workflows to deliver assets on schedule and to specification.
Art Director at Akkula GmbH
January 1, 2017 - December 1, 2019
Led creative direction and produced marketing materials balancing aesthetic intent with functional clarity; implemented consistent layout and typographic approaches across campaign deliverables.
Graphic Designer at Fatimediah AG
January 1, 2016 - December 1, 2018
Produced print and digital collateral with strong attention to layout, color consistency and file preparation for production; collaborated with teams to refine messaging and visual hierarchy for clear audience communication.
Freelance at Self-employed
January 1, 2015 - Present
Ongoing client work (graphic design, art direction and photography) for brands including Bergos Private Bank, Forbes 30 Under 30, Leica Camera, Balmain and Tom Ford; delivered presentations, visual systems and campaign assets with disciplined structure, consistent typography and color systems; produced print-ready and digital files.
Graphic Designer at Matter Greeter & Lesch Communications AG
January 1, 2015 - November 1, 2016
Created marketing and communications materials, focusing on clear information hierarchy and production-ready asset delivery; used Adobe Creative Suite to prepare files for print and digital distribution.
Graphic Designer at Kings Kurry
January 1, 2014 - December 1, 2016
Designed brand and promotional materials, ensuring consistent application of color, typography and layout across pieces; coordinated with stakeholders to iterate on concepts and fulfill production requirements.
Freelance at Freelance
January 1, 2015 - Present
Ongoing client work (2015–present) spanning graphic design, art direction and photography for brands including Bergos Private Bank, Forbes 30 Under 30, Leica Camera, Balmain and Tom Ford. Delivered presentations, visual systems and campaign assets with disciplined structure, consistent typography and color systems; produced print-ready and digital files. Selected projects: 2025 Graphic Design (Bergos Private Bank); 2024 Photography (Tom Ford & Balmain Fashion Show); 2023 Forbes U30 cover & campaign; graphic design work for Leica Camera, Pure Food Europe, Xencore AG and others. Workstyle: remote, project-based collaboration across international teams; reliable delivery under tight timelines and open to ongoing partnerships.
Graphic Designer at Matter, Greeter & Lesch Communications AG
January 1, 2015 - November 1, 2015
Created marketing and communications materials, focusing on clear information hierarchy and production-ready asset delivery. Used Adobe Creative Suite to prepare files for print and digital distribution.

Education

Federal Diploma of Higher Education at Graphic Design
January 1, 2016 - January 1, 2016
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Federal Diploma of Higher Education Graphic Design at Federal Diploma of Higher Education
January 1, 2016 - January 1, 2016
Graphic Design Internship at Matter, Greeter & Lesch Communications AG, Zurich
January 1, 2015 - January 1, 2015
Graphic Design & Visual Communications Studies at GDK Zurich
January 1, 2012 - July 1, 2016
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007
Graphic Design at GDK Zurich
January 1, 2012 - July 1, 2016
Graphic Design Internship at Matter, Greeter & Lesch Communications AG
January 1, 2015 - January 1, 2015
Preliminary studies in design at SKDZ, Zurich
January 1, 2010 - January 1, 2010
Gymnasium at Gymnasium, Zurich
January 1, 2007 - January 1, 2007

Qualifications

Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
FORBES U30 Photographer
January 1, 2023 - December 14, 2025
Leica Global
January 1, 2022 - December 14, 2025
Leica Courier
January 1, 2021 - December 14, 2025
The Cut
January 1, 2021 - December 14, 2025
Nau.ch
January 1, 2020 - December 14, 2025
Femelle Magazin
January 1, 2019 - December 14, 2025
Federal Diploma of Higher Education Graphic Design
January 1, 2016 - January 1, 2016
Forbes U30 Photographer
January 1, 2023 - December 14, 2025
Leica Global
January 1, 2022 - December 14, 2025
Leica Courier
January 1, 2021 - December 14, 2025
The Cut
January 1, 2021 - December 14, 2025
Nau.ch
January 1, 2020 - December 14, 2025
Femelle Magazin
January 1, 2019 - December 14, 2025

Industry Experience

Media & Entertainment, Professional Services, Financial Services, Retail, Travel & Hospitality, Education

Skills

Experience Level