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I'm a Google & Bing Ads expert with three years of hands-on experience in setting up and optimizing campaigns to drive profitable growth. I specialize in e-commerce and lead generation, helping businesses —from healthcare to legal—get the most out of their ad spend. While working with over 50 clients globally, I've managed combined ad spend of over $30M focusing on turning clicks into conversions and providing a clear return on investment.…I'm a Google & Bing Ads expert with three years of hands-on experience in setting up and optimizing campaigns to drive profitable growth. I specialize in e-commerce and lead generation, helping businesses —from healthcare to legal—get the most out of their ad spend. While working with over 50 clients globally, I've managed combined ad spend of over $30M focusing on turning clicks into conversions and providing a clear return on investment.

Kanita Alkovic

PPC Manager, Digital Marketer, Copywriter

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I'm a Google & Bing Ads expert with three years of hands-on experience in setting up and optimizing campaigns to drive profitable growth. I specialize in e-commerce and lead generation, helping businesses —from healthcare to legal—get the most out of their ad spend. While working with over 50 clients globally, I've managed combined ad spend of over $30M focusing on turning clicks into conversions and providing a clear return on investment.…I'm a Google & Bing Ads expert with three years of hands-on experience in setting up and optimizing campaigns to drive profitable growth. I specialize in e-commerce and lead generation, helping businesses —from healthcare to legal—get the most out of their ad spend. While working with over 50 clients globally, I've managed combined ad spend of over $30M focusing on turning clicks into conversions and providing a clear return on investment.

Available to hire

I’m a Google & Bing Ads expert with three years of hands-on experience in setting up and optimizing campaigns to drive profitable growth. I specialize in e-commerce and lead generation, helping businesses —from healthcare to legal—get the most out of their ad spend.

While working with over 50 clients globally, I’ve managed combined ad spend of over $30M focusing on turning clicks into conversions and providing a clear return on investment.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Bosnian

Fluent

English

Fluent

German

Beginner

Spanish; Castilian

Beginner

Turkish

Beginner

Work Experience

Google & Bing Ads Expert at Independent / Freelancer

November 1, 2022 - Present

Creating, optimizing, and managing paid search campaigns for diverse clients on Google & Bing Ads. Developing and executing account strategies and campaign structures tailored to business goals. Experienced in Search, Display, Shopping, Performance Max, Video, and Demand Gen campaigns. Setting up conversions via Google Tag Manager on platforms such as Unbounce and WordPress. Conducting weekly, monthly, and quarterly optimizations to drive performance. Preparing and presenting performance reports to clients. Performing keyword research, ad copywriting, A/B testing, and continuous account refinement.

Marketing Assistant at Fondacija 787, Sarajevo

October 1, 2021 - January 30, 2022

- Managing social media (Instagram & LinkedIn). - Creating visuals and ad copywriting for Instagram, LinkedIn, & company website. - Administrative and financial tasks. Marketing budget planning and allocating.