Kathryn Anderson

Senior Social Media Manager; set standard for online presence, creating systems for scalable brand management across multiple digital channels. Produced end-to-end original content (copywriting, graphic design, photography, short-form video) using Canva and other design tools, driving a 100% increase in social media engagement in three months. Developed and implemented editorial calendars and promotional campaigns to improve growth and retention. Analyzed performance via Google Analytics and various platforms; reported on campaign metrics. Managed collaborations with high-profile podcasts, online publications, and other media outlets.

Created and executed large-scale email campaigns and seasonal promotions across diverse social media channels, with emphasis on copywriting, resulting in a 20% boost in open rates and customer acquisition. Utilized Google Analytics, Klaviyo, and various CRM platforms to measure success and optimize strategies based on data-driven insights. Led marketing team in creating landing pages on-site, growing email subscriptions and overall engagement. Collaborated with pet influencers to create social media and email campaigns, increasing brand awareness and engagement among target audiences.

Managed a global team of writers and editors, overseeing the creation of over 1,000+ high-quality articles and briefs that aligned with SEO best practices. Utilized industry-leading SEO tools such as Ahrefs and MarketMuse to analyze keyword competitiveness, perform content gap analysis, and identify opportunities for optimization. Wrote, developed, and distributed educational ebooks on relevant pet and travel industry topics to subscribers, nurturing customer relationships. Achieved results with the website attracting 1,000,000+ viewers per month.