A multi-disciplinary designer with over 8 years of experience shaping and delivering spatial campaign concepts. My expertise spans a broad of projects, including product displays, shop windows, branded areas, shop in shop, flagship stores, showrooms, offices, trade fair and events — seamlessly combining 2D and 3D design. Expert in translating brand and product strategies into immersive physical experiences that engage customers and support business goals. Experienced in managing projects from concept development to on-site implementation, collaborating with cross-functional teams and regional markets. Strong focus on execution quality, brand consistency, and creating impactful, innovative retail environments.

Kanokpon Youcharoen

A multi-disciplinary designer with over 8 years of experience shaping and delivering spatial campaign concepts. My expertise spans a broad of projects, including product displays, shop windows, branded areas, shop in shop, flagship stores, showrooms, offices, trade fair and events — seamlessly combining 2D and 3D design. Expert in translating brand and product strategies into immersive physical experiences that engage customers and support business goals. Experienced in managing projects from concept development to on-site implementation, collaborating with cross-functional teams and regional markets. Strong focus on execution quality, brand consistency, and creating impactful, innovative retail environments.

Available to hire

A multi-disciplinary designer with over 8 years of experience shaping and delivering spatial campaign concepts. My expertise spans a broad of projects, including product displays, shop windows, branded areas, shop in shop, flagship stores, showrooms, offices, trade fair and events — seamlessly combining 2D and 3D design. Expert in translating brand and product strategies into immersive physical experiences that engage customers and support business goals.

Experienced in managing projects from concept development to on-site implementation, collaborating with cross-functional teams and regional markets. Strong focus on execution quality, brand consistency, and creating impactful, innovative retail environments.

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Language

English
Advanced

Work Experience

Senior Visual Merchandising Designer at CYBEX
January 1, 2023 - Present
Lead spatial and campaign design for flagship stores, shop-in-shops, showrooms, pop-ups, and window displays. Ensure alignment with brand identity and commercial goals through concept development, 3D visualization, and collaboration with cross-functional teams. Oversee production readiness and provide regional store support to ensure consistent implementation and impact across markets.
Visual Merchandising Designer at CYBEX
January 1, 2020 - January 1, 2022
Develop and execute visual merchandising concepts and retail environments, manage POS materials, and support seasonal campaigns. Collaborate with marketing, product, and operations to achieve sales objectives and maintain brand consistency across locations.
Junior Conceptual Designer at LIGANOVA, The Brand Retail Company
January 1, 2020 - April 1, 2020
Created spatial concepts and campaign visuals for global brands across flagship stores, shop-in-shops, showrooms, pop-ups, and events, supported by 3D visuals and technical drawings for production and implementation. Contributed to VM guidelines and cross-functional collaboration to ensure consistent brand identity.
Creative Retail and Event Designer at U-Dox International Creative Agency, Bangkok
January 1, 2014 - January 1, 2016
Led spatial concept and campaign design for global brand events, developing immersive retail environments and in-store displays. Produced 3D designs, scenographic storytelling, and ensured brand consistency across campaigns and executions.

Education

Master of Arts in Integrated Design at Anhalt University of Applied Sciences, Dessau, Germany
January 1, 2018 - December 31, 2019
Bachelor of Architecture at King Mongkut’s Institute of Technology Ladkrabang, Bangkok, Thailand
January 1, 2009 - December 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services, Manufacturing