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I help brands stand out with thoughtful digital design that’s clear, on-brand, and built to grow. From identity to online presence, I craft visuals that connect and make a lasting impression—simple, strategic, and easy to manage.…

Kara Pletcher

Web Designer, Brand Designer, UI Designer

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I help brands stand out with thoughtful digital design that’s clear, on-brand, and built to grow. From identity to online presence, I craft visuals that connect and make a lasting impression—simple, strategic, and easy to manage.…

Available to hire

I help brands stand out with thoughtful digital design that’s clear, on-brand, and built to grow. From identity to online presence, I craft visuals that connect and make a lasting impression—simple, strategic, and easy to manage.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Visual Designer at VF CORPORATION

October 1, 2024 - July 11, 2025

Built and migrated Vans design system library across different tools and platforms. Created polished designs for testing and client reviews. Communicated with developers using annotated specs, flows, and prototypes. Led 3 iterations of design system libraries ensuring seamless integration across 2 major software transitions. Provided prototypes for 3 comprehensive user studies, generating actionable insights leading to user-centered product improvements. Clearly defined components for 3 high-priority projects using annotations, flows, and interactive prototypes. Refined and presented pre-production deliverables to ensure seamless alignment with the creative vision.

Visual Designer at EXPERIS/MANPOWER GROUP

September 1, 2022 - July 11, 2025

Generated interface designs and partnered with platform teams to refine designs, streamline operations, clarify requirements, and support bug fixes. Contracted with VF Corporation for 6 months, assisting with Vans e-commerce website. Collaborated with platform teams to streamline designs, clarify requirements, and assist with bug fixes.

Senior Creative Designer, Digital at AMERICAN GIRL

April 1, 2022 - July 11, 2025

Crafted web content that balanced visual appeal with usability. Designed for both UX and marketing needs, from high-fidelity pages to promo assets. Flagged bugs during testing, updated design docs, and planned updates around launches and campaigns. Built the company’s first design system library, streamlining assets for designers and speeding up prototyping. Led design efforts across 3 major platform transitions (WCS, AEM, and Shopify), leveraging AEM insights to refine CMS specs for Shopify—eliminating ad-hoc code modifications and ensuring a smoother rollout. Enhanced brand visibility by leading design and development efforts, including 4 microsites, 3 geolocation tests, and 4 navigation and footer redesigns.