Hi, I’m Kareem Khalifeh—a strategic and results-driven marketing and customer success leader who has driven global brand growth and strengthened client relationships across tech, ecommerce, and health/wellness. I specialize in developing brand and marketing strategies, leading innovative digital marketing programs, and partnering closely with cross-functional teams to deliver integrated solutions that support both business growth and customer outcomes. My passion for health, wellness, and personal growth fuels my commitment to meaningful, purpose-driven work. As a freelance marketing consultant, I assemble and lead a trusted team of specialists to deliver brand strategy, digital marketing, and growth initiatives that drive engagement and revenue. I’ve built and launched brands from the ground up, executed targeted campaigns, and managed end-to-end marketing across brand, content, digital, and growth channels—delivering on strategy, on budget, and on time.…

Kareem Khalifeh

Hi, I’m Kareem Khalifeh—a strategic and results-driven marketing and customer success leader who has driven global brand growth and strengthened client relationships across tech, ecommerce, and health/wellness. I specialize in developing brand and marketing strategies, leading innovative digital marketing programs, and partnering closely with cross-functional teams to deliver integrated solutions that support both business growth and customer outcomes. My passion for health, wellness, and personal growth fuels my commitment to meaningful, purpose-driven work. As a freelance marketing consultant, I assemble and lead a trusted team of specialists to deliver brand strategy, digital marketing, and growth initiatives that drive engagement and revenue. I’ve built and launched brands from the ground up, executed targeted campaigns, and managed end-to-end marketing across brand, content, digital, and growth channels—delivering on strategy, on budget, and on time.…

Available to hire

Hi, I’m Kareem Khalifeh—a strategic and results-driven marketing and customer success leader who has driven global brand growth and strengthened client relationships across tech, ecommerce, and health/wellness. I specialize in developing brand and marketing strategies, leading innovative digital marketing programs, and partnering closely with cross-functional teams to deliver integrated solutions that support both business growth and customer outcomes. My passion for health, wellness, and personal growth fuels my commitment to meaningful, purpose-driven work.

As a freelance marketing consultant, I assemble and lead a trusted team of specialists to deliver brand strategy, digital marketing, and growth initiatives that drive engagement and revenue. I’ve built and launched brands from the ground up, executed targeted campaigns, and managed end-to-end marketing across brand, content, digital, and growth channels—delivering on strategy, on budget, and on time.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Senior Account Manager at Cheil Worldwide
February 1, 2023 - September 18, 2025
Managed the Samsung MX account, partnering with Samsung's marketing teams to develop and implement the best strategy for their online presence. Oversaw the Galaxy Z Flip4 and Fold4 launch, leading a team of 5 to plan and execute an interactive social media campaign with 10 leading tech influencers, resulting in a 45% increase in online engagement and a 15% growth in followers.
Consultant (Contract) at Hill+Knowlton Strategies
June 1, 2020 - September 18, 2025
Led social media initiatives for Spotify with impactful content strategies; delivered projects and campaigns within budget and timeline by managing a team of 6 account executives across multiple markets. Created interactive YouTube Masthead banners for GMC's 2015 Yukon and 2016 Terrain launches.
Digital Project Manager at Leo Burnett
March 1, 2017 - September 18, 2025
Led a cross-functional team to plan and execute digital campaigns, including interactive social media initiatives, expanding reach and engagement for key brands.
Senior Account Executive at Ogilvy
September 1, 2015 - September 18, 2025
Managed digital marketing campaigns for global brands; collaborated with cross-functional teams, oversaw client accounts, and delivered creative and media plans on schedule.
Account Executive at Publicis Sapient
January 1, 2014 - September 18, 2025
Executed digital communications strategies for global clients, including website updates and quality assurance across digital properties.
Fractional Marketer at Won 75
April 1, 2017 - Present
A virtual marketing consultant dedicated to health and wellness brands and professionals through strategic, creative, and consulting services. Offered branding, web development, business and marketing strategy, social media marketing, content creation, SEO, SEM, paid advertising, and email marketing. Built and led a global team of 12 across digital and marketing strategy, creative writing, branding, full-stack development, data and analytics, and UX/UI. Led branding and marketing initiatives and launched an eCommerce platform, driving strong market entry and an 80% increase in customer acquisition.
Fractional Marketer at WON 75 (a virtual marketing consultancy)
April 1, 2017 - Present
Built and led a global team of 12 experts across digital and marketing strategy, creative writing, branding, full-stack development, data and analytics, and UX/UI. Successfully launched a physical and eCommerce wellness brand from the ground up by developing the business strategy and brand position, marketing, and eCommerce platform; executed targeted campaigns including newsletters and blogs, resulting in strong market entry and an 80% increase in customer acquisition.
Senior Account Manager at Cheil Worldwide
February 28, 2023 - September 18, 2025
Managed Samsung Electronics MX account; oversaw product launches (Galaxy Z Flip4, Fold4); led a team of 5; planned and executed interactive social media campaigns leveraging 10 leading tech influencers; contributed to 45% increase in online engagement and 15% growth in followers, significantly amplifying digital presence.
Consultant (contract) at Hill+Knowlton Strategies (a strategic communications consultancy)
June 30, 2020 - September 18, 2025
Strengthened Spotify's social media presence through impactful content strategies related to campaigns and project launches. Delivered projects and campaigns with a team of 6 account executives across multiple markets; launched newsletters and blogs; helped drive brand reach.
Digital Project Manager at Leo Burnett
March 1, 2017 - September 18, 2025
Launched digital campaigns for GM cars (Terrain, Yukon, Acadia), complementing offline efforts; led to 25% increase in lead generation and 30% increase in click-through rate to the website. Planned and executed interactive YouTube mastheads for GM's 2015 Yukon and 2016 Terrain launches, increasing reach by 40% and awareness by 35%.
Senior Account Executive at Ogilvy
September 30, 2015 - September 18, 2025
Coordinated and organized IBM's largest events (200+ CXOs). Managed the execution of 360 advertising campaigns for Volvo Cars and RSA, including offline and online activations.
Account Executive at Publicis Sapient
January 31, 2014 - September 18, 2025
Executed digital communications strategies for global clients such as Red Bull. Projects varied across website and application development, content updates, and Quality Assurance.
Fractional Marketer at WON 75 (Viral Marketing Consultancy)
April 1, 2017 - Present
Built and led a global team of experts across digital and marketing strategy, creative writing, branding, social media, and campaigns, delivering integrated solutions for multiple clients.
Senior Account Manager at Cheil Worldwide
February 28, 2023 - September 18, 2025
Led Samsung MX partnerships, oversaw product launches (Galaxy Z Flip 4, Fold 4), managed a cross-functional team, planned and executed influencer campaigns, and built a cross-regional marketing platform.
Consultant at Hill+Knowlton Strategies
June 1, 2020 - September 18, 2025
Contract consultant strengthening social media presence through impactful content strategies, delivering projects and campaigns on a tight timeline with a multi-market team.
Digital Project Manager at Leo Burnett
March 1, 2017 - September 18, 2025
Led product launches and digital campaigns for major brands; expanded reach through interactive social media campaigns and influencer partnerships, driving online engagement and follower growth.
Senior Account Executive at Ogilvy
September 1, 2015 - September 18, 2025
Coordinated IBM events and managed 360 advertising campaigns; led Volvo car campaigns and integrated offline/online efforts with cross-functional teams.
Account Executive at Publicis Sapient
January 1, 2014 - September 18, 2025
Executed digital communications strategies for global clients (e.g., Red Bull); involved website/app development, content updates, and quality assurance across initiatives.
Account Manager at Cheil Worldwide
February 1, 2023 - February 1, 2023
Led digital and integrated campaigns for regional clients, drove multi-channel campaigns across email, blog, and social channels, and coordinated with influencers to amplify brand presence.
Digital Project Manager at Leo Burnett
March 1, 2017 - March 1, 2017
Drove digital project delivery, managed cross-functional teams to execute marketing initiatives for client campaigns.
Senior Account Executive at Ogilvy
September 1, 2015 - September 1, 2015
Managed key client accounts, developed and executed advertising campaigns, and ensured alignment with client goals.
Account Executive at Publicis Sapient
January 1, 2014 - January 1, 2014
Implemented digital marketing strategies for global clients, collaborating with cross-functional teams to deliver results.
Account Executive at Publicis Sapient (Digital Consulting Firm within Publicis Groupe)
January 1, 2014 - January 1, 2014
Executed digital communications strategies for global clients such as Red Bull, across website and application development, content updates, and QA, delivering results across multiple domains and strengthening client partnerships.
Account Manager at Cheil Worldwide (Marketing subsidiary under Samsung Group)
February 28, 2023 - February 28, 2023
Drove digital campaign launches for GMC models Terrain, Yukon, Acadia, and Sierra; integrated offline activations to achieve 25% growth in lead generation and 30% improvement in website engagement. Delivered YouTube Masthead campaigns increasing reach by 40% and brand awareness by 35%. Coordinated IBM's largest event (200+ CXOs) and managed end-to-end logistics, branding, and digital communications. Facilitated 360° campaigns for Volvo Cars and led cross-functional collaboration with agency partners to drive measurable audience growth.
Fractional Marketer at HubSpot / Marketing Consultancy
April 1, 2017 - November 26, 2025
Led multi-channel marketing initiatives for clients using platforms such as HubSpot, Hootsuite, Google Analytics, WordPress, Kajabi, Squarespace, Canva, and Mailchimp to build integrated digital marketing programs.
Freelance Marketing and Customer Success Consultant at Self-Employed / Independent
April 1, 2017 - Present
Freelance marketing and customer success consultancy building and leading a trusted team of specialists to support growing brands with strategic, creative, and consulting services. Included branding, web development, business and marketing strategy, social media marketing, content creation, SEO, SEM, paid advertising, and email marketing. Served as primary client lead, building trusted relationships with stakeholders and delivering work on strategy and budget. Launched a wellness brand from the ground up, developing the business strategy and brand positioning and executing targeted campaigns including newsletters and blogs to drive customer acquisition.
Senior Account Manager at Hill+Knowlton Strategies
March 1, 2021 - February 28, 2023
Strengthened Samsung's social media presence through impactful content strategies related to campaign and project launches; collaborated with regional artists and influencers; led a team of six account executives across multiple markets; delivered projects and campaigns on time and within budget while aligning with broader business goals.
Freelance Marketing Consultant at Self-Employed / Freelance
April 1, 2017 - Present
Assembles and leads a 12-specialist team to support growing brands; delivers branding, web development, marketing strategy, social media, content creation, SEO, SEM, paid advertising, and email marketing; acts as primary client lead, building trusted relationships to align strategy with business objectives and deliver measurable outcomes; oversees briefing, planning, and execution across brand, content, digital, and growth channels, ensuring work is on strategy and on budget.
Consultant (Contract)
January 1, 2020 - June 1, 2020
Delivered digital marketing and project work on contract, collaborating with stakeholders to align marketing strategy with business objectives and deliver measurable outcomes.
Digital Project Manager at Publicis Sapient / Ogilvy / Leo Burnett (Agency Experience)
September 1, 2015 - March 1, 2017
Directed end-to-end digital projects, content updates, and QA across web and digital platforms; led cross-functional teams to deliver on strategy, timeline, and budget.
Account Executive at Publicis Sapient / Ogilvy / Leo Burnett
January 1, 2012 - January 1, 2014
Executed digital communications strategies for global clients such as Red Bull; supported website and campaign initiatives and content updates.

Education

Bachelor's degree in Audio Engineering at SAE Institute (School of Audio Engineering)
January 1, 2008 - January 1, 2011
Bachelor's of Audio Engineering at SAE Institute
January 1, 2008 - January 1, 2011
Bachelor's degree in Audio Engineering at SAE Institute (School of Audio Engineering)
January 1, 2008 - January 1, 2011
Bachelor's Degree in Audio Engineering at SAE Institute
January 1, 2008 - January 1, 2011
Bachelor's Degree at School of Audio Engineering (SAE)
January 1, 2008 - January 1, 2011

Qualifications

Bachelor's Degree in Audio Engineering
January 1, 2008 - January 1, 2011
Certified Life Coach
January 1, 2026 - February 14, 2026
Certified Life Coach (Certified Professional Life Coach)
January 11, 2030 - February 14, 2026

Industry Experience

Media & Entertainment, Healthcare, Software & Internet, Professional Services, Consumer Goods, Retail, Life Sciences

Skills

Experience Level