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I'm Karen Fovargue Moore, an SEO leader currently heading the SEO & GEO strategy for Haven Holidays' Haven.com. I design and implement growth-focused SEO programs across enterprise sites, including technical audits, content optimization, and link-building. I'm passionate about turning data into action, collaborating with cross-functional teams (engineering, UX, CRO, product), mentoring content and PR teams, and continuously seeking the next growth opportunity with attention to detail and clear communication.…I'm Karen Fovargue Moore, an SEO leader currently heading the SEO & GEO strategy for Haven Holidays' Haven.com. I design and implement growth-focused SEO programs across enterprise sites, including technical audits, content optimization, and link-building. I'm passionate about turning data into action, collaborating with cross-functional teams (engineering, UX, CRO, product), mentoring content and PR teams, and continuously seeking the next growth opportunity with attention to detail and clear communication.

Karen Fovargue Moore

SEO Expert, Content Strategist, Growth Marketer, +4

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I'm Karen Fovargue Moore, an SEO leader currently heading the SEO & GEO strategy for Haven Holidays' Haven.com. I design and implement growth-focused SEO programs across enterprise sites, including technical audits, content optimization, and link-building. I'm passionate about turning data into action, collaborating with cross-functional teams (engineering, UX, CRO, product), mentoring content and PR teams, and continuously seeking the next growth opportunity with attention to detail and clear communication.…I'm Karen Fovargue Moore, an SEO leader currently heading the SEO & GEO strategy for Haven Holidays' Haven.com. I design and implement growth-focused SEO programs across enterprise sites, including technical audits, content optimization, and link-building. I'm passionate about turning data into action, collaborating with cross-functional teams (engineering, UX, CRO, product), mentoring content and PR teams, and continuously seeking the next growth opportunity with attention to detail and clear communication.

Available to hire

I’m Karen Fovargue Moore, an SEO leader currently heading the SEO & GEO strategy for Haven Holidays’ Haven.com. I design and implement growth-focused SEO programs across enterprise sites, including technical audits, content optimization, and link-building.

I’m passionate about turning data into action, collaborating with cross-functional teams (engineering, UX, CRO, product), mentoring content and PR teams, and continuously seeking the next growth opportunity with attention to detail and clear communication.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head of SEO at Haven Holidays

September 1, 2019 - Present

Leading the SEO and GEO strategies for haven.com (and previously warnerleisurehotels.co.uk & butlins.com). Building and executing Haven’s Generative Engine Optimisation (GEO) to improve visibility on AI-powered search platforms. Utilizing Evertune.io alongside SEMrush, SEO Monitor, Screaming Frog, DeepCrawl, Content King and other tools to navigate the evolving search landscape. Providing clear SEO and GEO reporting to drive organic growth in holiday bookings and caravan leads. Led the migration of haven.com to a single-page application/React.js, working cross-functionally with engineering, UX, CRO and product teams; 95% migration completed with a 400,000 uplift and 1.3 million sessions in 12 months. Local listings management and training for content and PR teams; maintaining stakeholder alignment and driving business targets.

Senior Lead SEO Executive at Thomas Cook

June 1, 2014 - August 1, 2019

Leader for SEO strategy and implementation across www.thomascook.com; coordinating with markets to share best practices and grow SEO. Performing technical, on-page and off-page audits, and guiding a migration of thomascook.com onto AngularJS and later HTTPS. Managed UK SEO budget £500k+ and coordinated with Social, PPC and Affiliate channels to create engaging content. Led the creation of weather-related content that captured +1 million organic searches per month; executed complex redirects and internal linking strategies to preserve visibility during migrations. Worked closely with trading, commercial, product teams, and external agencies to ensure SEO alignment throughout the transformation.

SEO Manager at Bauer Media

January 1, 2011 - June 1, 2014

Responsible for SEO strategy across Bauer websites; grew Parkers.co.uk from 600k to 1.5m monthly organic visits and oversaw site restructures and redirects. Managed budgets and ROI, collaborated with editorial, marketing and development teams, and led multiple migrations to updated platforms. Conducted extensive keyword research, link building and competitor analysis; ensured SEO was integrated into all new developments. Monitored SEO performance using analytics tools and delivered ROI reporting.

SEO Online Marketing Manager at Worldchoice

September 1, 2009 - September 1, 2010

Led SEO strategy and implementation for Worldchoice cruise club site; performed keyword research, structure optimization, and competitor analysis. Integrated offline and online campaigns with direct marketing and email marketing to enhance SEO benefits; managed relationships with agents and partners.

SEO Online Account Manager at MediaCo UK

July 1, 2008 - September 1, 2009

Day-to-day client SEO account management; delivered ongoing reporting and ROI analysis, conducted keyword research and strategic link-building campaigns, produced optimization plans, and executed SEO-friendly CMS checks. Familiar with online PR for link-building and alignment with PPC practices.

E-business Manager at Exclusive Connections Packaging Network

December 8, 2003 - July 1, 2008

Planned and implemented four company websites with content management and testing. Introduced email marketing and used landing pages to optimize campaigns. Implemented online tracking with Google Analytics and email marketing analytics; launched sponsored banner advertising for mortgage lenders and built a consistent online presence for brand acquisition and retention.

Head of SEO at Haven.com (Haven Holidays)

September 1, 2019 - Present

Lead the SEO and GEO strategies for haven.com (and previously warnerleisurehotels.co.uk & butlins.com). Build and execute Haven’s GEO program across AI-powered search platforms; utilize Evertune.io and traditional SEO tools to guide strategy and growth. Delivered migration of haven.com to a single-page application (React.js), with 95% site migration and a 400k uplift / 1.3m sessions in 12 months; collaborate with engineering, UX, CRO and product teams; train content and PR teams; manage Google Local Listings and reporting for stakeholder alignment.

SEO Online Marketing Manager at Worldflow/Worldchoice (TTA Worldchoice)

September 1, 2009 - September 1, 2010

Led SEO strategy and implementation for the Cruise Club website; managed ROI reporting for online marketing; advised on SEO-friendly structures and content to engage travel agents; integrated offline and online campaigns to maximize SEO impact.