Available to hire
Senior Copywriter with proven experience as a storyteller for global brands. I collaborate with creative colleagues and stakeholders to develop visually-compelling, SEO-optimized content for cross-channel campaigns that resonate with target audiences.
I also excel at interviewing subject matter experts, using analytics to craft data-driven copy, and building editorial calendars to ensure timely, on-brand content across websites, emails, and social channels.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Photography + Writing Freelancer at Karen Johanson Photography + Writing
January 1, 2004 - PresentConceptualize and create compelling online and print communications under competing deadlines. Projects have included email and social media messaging, banners, headlines, taglines, website copy, landing pages, product descriptions, blog posts, video scripts, feature stories, press releases and print collateral. Interview subject matter experts to inform content creation. Utilize analytics to craft data-driven copy. Build, edit and publish web pages and galleries using SharePoint, WordPress and CMS tools. Collaborate with clients, colleagues and partners to develop communications strategies that meet branding and marketing needs.
Writer at Data Annotation + OutlierAI
January 1, 2025 - September 12, 2025Engineered prompts and directed conversations to train AI chatbots. Analyzed and fact-checked AI responses. Compared the performance of different AI models.
Writer/Editor at Stacker
January 1, 2024 - September 12, 2025Created and edited stories about health, business and art; collaborated with editors; translated complex topics for broad audiences; used data and analytics to shape copy.
Senior Editor/Producer at Microsoft (via Redtech)
January 1, 2023 - September 12, 2025Edited and published content that educated partners and their customers about the tools, capabilities and initiatives of the Commercial Licensing team. Distilled technical topics into user-friendly messaging. Coached stakeholders about editorial, style and accessibility considerations. Used Microsoft style and Brand Central guidelines. Managed accessibility testing.
Writer/Editor at Static Media
January 1, 2022 - September 12, 2025Created and edited stories for Health Digest; edited stories for Mashed and The List, following the Static style guide.
Editor/Proofreader at The Riveter
January 1, 2020 - September 12, 2025Edited and proofread stories, using corporate and AP style guides.
Communications Manager at Microsoft (via Simplicity)
January 1, 2019 - September 12, 2025Created website copy, email campaigns and executive communications for the Data + AI Customer Service SBU, in collaboration with team leadership. Developed visually impactful communications.
Web Producer at Microsoft Research (via Simplicity)
January 1, 2018 - September 12, 2025Built and updated pages using WordPress. Managed creative projects in collaboration with design and editorial vendors. Captured and/or sourced photos. Edited photos and created graphics using Photoshop. Edited and catalogued photos using Lightroom and Bridge.
Social Media Writer at Amazon (via Aquent)
January 1, 2016 - September 12, 2025Collaborated with program managers and creatives to develop Facebook, Twitter and YouTube messaging aligned with marketing objectives for the launch of the 2nd generation Amazon Echo. Posted social media messaging using native tools (Facebook, Twitter and YouTube) and Sprinklr.
Photo Editor at Boeing (via Search Pros)
January 1, 2016 - September 12, 2025Created, managed and delivered images used in Boeing website, print, and digital platforms. Managed digital asset management system and implemented improvements.
Social Media Manager + Writer at Snohomish County Helicopter Rescue Team
January 1, 2014 - September 12, 2025Developed content, including copy and photography, for digital and print marketing materials. Used social media to connect local communities with resources, engage with followers, and educate the public about rescue team efforts. Raised $164K to replace lost funding by educating the public through social media, traditional marketing and PR.
Content Producer at MSN (via VMC)
January 1, 2013 - September 12, 2025Built editorial pages using proprietary CMS. Edited pages to meet MSN, Microsoft and AP style guidelines. Managed projects, including production timeline and delivery, from in-house and agency teams in multiple locations. Reviewed social media to develop editorial concepts.
Social Media Strategist/Writer at Brad Meacham for Seattle City Council
January 1, 2011 - September 12, 2025Created Facebook messaging about campaign topics that increased engagement and reach; refined messaging strategy based on metrics.
Interactive Copywriter at Eddie Bauer (via Kelly)
January 1, 2011 - September 12, 2025Developed consumer-facing SEO and e-commerce copy including landing pages, email campaigns, social media messaging, headlines and taglines; collaborated with designers, developers, merchandisers and program managers; conducted A/B testing and adapted content.
Content Producer at Microsoft (via Volt)
January 1, 2009 - September 12, 2025Created and edited visual and editorial content. Managed the editorial calendar and content creation for three modules on the global employee portal. Collaborated with worldwide stakeholders.
Copywriter/Editor at Seattle Times (via The Smart Dept)
January 1, 2008 - September 12, 2025Copywriter/Editor: Created and edited copy for NWsource People’s Picks, NWautos site and other advertising pages.
Copywriter at REI (via Big Fish)
January 1, 2008 - September 12, 2025Created copy, including product descriptions, shopping guides and direct mail.
Content Writer at MSN (via S&T Onsite)
January 1, 2007 - September 12, 2025Created compelling copy designed to drive traffic from the MSN home page to backgrounder information about trending search topics.
Content Producer at MSN (via S&T Onsite)
January 1, 2006 - September 12, 2025Created copy in collaboration with MSN channel producers, program managers and editors.
SEO Copywriter at MSN (via S&T Onsite)
January 1, 2005 - September 12, 2025Created copy designed to maximize click-through and conversion rates for search advertisers; conducted keyword analysis.
Freelancer - Photography + Writing at Karen Johanson Photography + Writing
January 1, 2004 - PresentConceptualize and create compelling online and print communications under competing deadlines. Projects include email/social messaging, banners, headlines, taglines, website copy, landing pages, product descriptions, blog posts, video scripts, feature stories, press releases, and print collateral. Interview subject matter experts to inform content, analyze data to drive copy, and build/publish pages and galleries using SharePoint, WordPress and CMS tools. Develop communications strategies that meet branding/marketing needs; style, shoot and edit advertising, editorial and event imagery.
Writer at Data Annotation + OutlierAI
January 1, 2025 - September 12, 2025Engineered prompts and directed conversations to train AI chatbots; analyzed and fact-checked AI responses; compared performance across AI models.
Writer/Editor at Stacker
January 1, 2024 - September 12, 2025Created and edited stories on health, business and art; built data-driven copy for web and social; collaborated on editorial calendars and storytelling strategies.
Senior Editor/Producer at Microsoft (via Redtech)
January 1, 2023 - September 12, 2025Edited and published partner/customer-focused content about Commercial Licensing; distilled technical topics; coached stakeholders on editorial/style/brand/accessibility; adhered to Microsoft style guidelines; conducted accessibility testing.
Writer/Editor at Static Media
January 1, 2022 - September 12, 2025Created/edited Health Digest stories; edited Mashed and The List pieces following the Static style guide.
Editor/Proofreader at The Riveter
January 1, 2020 - September 12, 2025Edited and proofread stories per corporate and AP style guides.
Communications Manager at Microsoft (via Simplicity)
January 1, 2019 - September 12, 2025Created website copy, email campaigns and executive communications for the Data + AI Customer Service SBU; collaborated with leadership; developed visually-impactful communications.
Web Producer at Microsoft Research (via Simplicity)
January 1, 2018 - September 12, 2025Built/updated pages with WordPress; managed creative projects with design/editor vendors; captured/edited photos; created graphics; catalogued photos with Lightroom/Bridge.
Social Media Writer at Amazon (via Aquent)
January 1, 2016 - September 12, 2025Collaborated on Facebook/Twitter/YouTube messaging for the Echo launch; posted native social content aligned with marketing objectives.
Photo Editor at Boeing (via Search Pros)
January 1, 2016 - September 12, 2025Created and delivered images for Boeing’s website, print and digital platforms; managed a digital asset system and related improvements.
Social Media Manager + Writer at Helicopter Rescue Team
January 1, 2014 - September 12, 2025Developed digital/print marketing content; leveraged social media to connect communities with resources; raised $164K to replace lost funding by informing the public.
Content Producer at MSN (via VMC)
January 1, 2013 - September 12, 2025Built editorial pages with a proprietary CMS; edited for MSN/Microsoft/AP; managed production timelines and cross-team collaboration.
Social Media Strategist/Writer at Brad Meacham for Seattle City Council
January 1, 2011 - September 12, 2025Created Facebook messaging to improve engagement metrics (337% MAU increase, 387% visits, 124% likes).
Interactive Copywriter at Eddie Bauer (via Kelly)
January 1, 2011 - September 12, 2025Developed consumer-facing SEO and e-commerce copy including landing pages, emails, social content, headlines and taglines; supported A/B testing.
Content Producer at Microsoft (via Volt)
January 1, 2009 - September 12, 2025Created/edited visual and editorial content; managed annual/editorial calendar for three modules on the global employee portal.
Copywriter/Editor at Seattle Times (via The Smart Dept)
January 1, 2008 - PresentCreated/edited copy for NWsource People’s Picks, NWautos and other advertising pages.
Copywriter at REI (via Big Fish)
January 1, 2008 - September 12, 2025Created copy including product descriptions, shopping guides and direct mail.
Content Writer at MSN (via S&T Onsite)
January 1, 2007 - September 12, 2025Created copy to drive traffic from the MSN home page to backgrounder information on trending topics.
Content Producer at MSN (via S&T Onsite)
January 1, 2006 - PresentCreated copy in collaboration with MSN channel producers, program managers and editors.
SEO Copywriter at MSN (via S&T Onsite)
January 1, 2005 - September 12, 2025Created copy to maximize click-through and conversion rates for search advertisers; conducted keyword analysis.
Photographer + Writer at Karen Johanson Photography + Writing
January 1, 2004 - PresentConceptualize and create compelling online and print communications under competing deadlines. Projects include email and social media messaging, banners, headlines, taglines, website copy, landing pages, product descriptions, blog posts, video scripts, feature stories, press releases, and print collateral. Interview subject-matter experts to inform content, utilize analytics to craft data-driven copy, and build web pages and galleries using SharePoint, WordPress, and CMS tools. Collaborate with clients and partners to develop communications strategies that meet branding and marketing goals; Conceptualize, style, shoot, and edit advertising, editorial, and event images.
Data Annotation + OutlierAI Writer at Outlier AI
January 1, 2025 - September 12, 2025Engineered prompts and directed conversations to train AI chatbots; Analyzed and fact-checked AI responses; Compared performance across different AI models.
Writer/Editor at Stacker
January 1, 2024 - September 12, 2025Created and edited stories on health, business and art; built editorial pages, managed content production, and ensured adherence to brand style guidelines and accessibility.
Senior Editor/Producer at Microsoft (via Redtech)
January 1, 2023 - September 12, 2025Edited and published partner/customer-facing content about Commercial Licensing tools; Distilled technical topics into user-friendly messaging; Coached stakeholders on editorial style, branding, and accessibility; Applied Microsoft style guidelines and led accessibility testing.
Writer/Editor at Static Media
January 1, 2022 - September 12, 2025Created and edited Health Digest stories; Edited Mashed and The List stories per Static style guide.
Editor/Proofreader at The Riveter
January 1, 2020 - September 12, 2025Edited and proofread stories, using corporate and AP style guidelines.
Communications Manager at Microsoft (via Simplicity)
January 1, 2019 - September 12, 2025Created website copy, email campaigns and executive communications for the Data + AI Customer Service SBU; collaborated with team leadership to develop visually impactful communications.
Web Producer at Microsoft Research (via Simplicity)
January 1, 2018 - September 12, 2025Built and updated pages using WordPress; Managed creative projects with design and editorial vendors; Captured and/or sourced photos; Edited photos and created graphics using Photoshop; Edited and catalogued photos using Lightroom and Bridge.
Social Media Writer at Amazon (via Aquent)
January 1, 2016 - September 12, 2025Collaborated with program managers and creatives to develop Facebook, Twitter and YouTube messaging for the 2nd generation Amazon Echo launch; Posted social media messaging using native tools and Sprinklr.
Photo Editor at Boeing (via Search Pros)
January 1, 2016 - September 12, 2025Created, managed and delivered images used in Boeing website, print, and digital platforms; Managed digital asset management system and implemented improvements.
Social Media Manager + Writer at Snohomish County Helicopter Rescue Team
January 1, 2014 - September 12, 2025Developed content, including copy and photography; Used social media to connect local communities with resources, engage followers, and educate them about rescue efforts; Raised $164K (almost 10% over goal) to replace lost federal funding by educating the public through social media, traditional marketing and PR.
Content Producer at MSN (via VMC)
January 1, 2013 - September 12, 2025Built editorial pages using proprietary CMS; Edited pages to meet MSN, Microsoft and AP style guidelines; Managed projects, including production timeline and delivery of content, from in-house and agency teams in multiple locations.
Social Media Strategist/Writer at Brad Meacham for Seattle City Council
January 1, 2011 - September 12, 2025Created campaign Facebook messaging on transportation, neighborhoods and small business; leveraged metrics to refine messaging strategy.
Interactive Copywriter at Eddie Bauer (via Kelly)
January 1, 2011 - September 12, 2025Developed consumer-facing SEO and e-commerce copy including landing pages, email campaigns, social media messaging, headlines and taglines; collaborated with designers, developers, merchandisers and program managers to meet branding, marketing and usability needs; conducted A/B testing and iterated.
Content Producer at Microsoft (via Volt)
January 1, 2009 - September 12, 2025Created and edited visual and editorial content; Managed the editorial calendar and content creation for three modules on the global employee portal; collaborated with worldwide stakeholders.
Copywriter/Editor at Seattle Times (via The Smart Dept)
January 1, 2008 - September 12, 2025Created and edited copy for NWsource, People’s Picks, NWautos site and other advertising pages.
Copywriter at REI (via Big Fish)
January 1, 2008 - September 12, 2025Created copy for product descriptions, shopping guides and direct mail.
Content Writer at MSN (via S&T Onsite)
January 1, 2007 - September 12, 2025Created compelling copy designed to drive traffic from the MSN home page to backgrounder information about trending topics.
Content Producer at MSN (via S&T Onsite)
January 1, 2006 - September 12, 2025Created copy in collaboration with MSN channel producers, program managers and editors.
SEO Copywriter at MSN (via S&T Onsite)
January 1, 2005 - September 12, 2025Created copy designed to maximize click-through and conversion rates for search advertisers; Conducted keyword analysis.
Education
Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Healthcare, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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