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I am an experienced global executive passionate about driving transformative conversations and guiding ambitious teams. I lead organizations through growth and innovation, sharing practical insights to help future leaders succeed. Known for my curiosity, candor, and bold thinking, I mentor, consult, coach, and advise those shaping tomorrow. With a global perspective and extensive international network, I inspire new possibilities, navigate complex markets, spot trends, and expand companies from concept to exit. My journey spans Australia, Papua New Guinea, Japan, Malaysia, the Philippines, Sweden, and the US, and I have traveled to over 85 countries. I am committed to volunteering, family, social good, equality, and technology.…I am an experienced global executive passionate about driving transformative conversations and guiding ambitious teams. I lead organizations through growth and innovation, sharing practical insights to help future leaders succeed. Known for my curiosity, candor, and bold thinking, I mentor, consult, coach, and advise those shaping tomorrow. With a global perspective and extensive international network, I inspire new possibilities, navigate complex markets, spot trends, and expand companies from concept to exit. My journey spans Australia, Papua New Guinea, Japan, Malaysia, the Philippines, Sweden, and the US, and I have traveled to over 85 countries. I am committed to volunteering, family, social good, equality, and technology.

Karen Orford

Creative Director, Marketing Strategist, Brand Strategist, +3

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I am an experienced global executive passionate about driving transformative conversations and guiding ambitious teams. I lead organizations through growth and innovation, sharing practical insights to help future leaders succeed. Known for my curiosity, candor, and bold thinking, I mentor, consult, coach, and advise those shaping tomorrow. With a global perspective and extensive international network, I inspire new possibilities, navigate complex markets, spot trends, and expand companies from concept to exit. My journey spans Australia, Papua New Guinea, Japan, Malaysia, the Philippines, Sweden, and the US, and I have traveled to over 85 countries. I am committed to volunteering, family, social good, equality, and technology.…I am an experienced global executive passionate about driving transformative conversations and guiding ambitious teams. I lead organizations through growth and innovation, sharing practical insights to help future leaders succeed. Known for my curiosity, candor, and bold thinking, I mentor, consult, coach, and advise those shaping tomorrow. With a global perspective and extensive international network, I inspire new possibilities, navigate complex markets, spot trends, and expand companies from concept to exit. My journey spans Australia, Papua New Guinea, Japan, Malaysia, the Philippines, Sweden, and the US, and I have traveled to over 85 countries. I am committed to volunteering, family, social good, equality, and technology.

Available to hire

I am an experienced global executive passionate about driving transformative conversations and guiding ambitious teams. I lead organizations through growth and innovation, sharing practical insights to help future leaders succeed. Known for my curiosity, candor, and bold thinking, I mentor, consult, coach, and advise those shaping tomorrow.

With a global perspective and extensive international network, I inspire new possibilities, navigate complex markets, spot trends, and expand companies from concept to exit. My journey spans Australia, Papua New Guinea, Japan, Malaysia, the Philippines, Sweden, and the US, and I have traveled to over 85 countries. I am committed to volunteering, family, social good, equality, and technology.

Skills

Leadership

Experience Level

Leadership

Expert

Work Experience

Global GTM & Business Strategy, New Zealand Trade & Enterprise at New Zealand Trade & Enterprise

January 1, 2022 - Present

Led the expansion of the company portfolio from 4 to 26 companies and ARR from $14 million to $283 million in 2 years. Mentored founders and executives, fostering growth and innovation within the portfolio. Inspired teams to achieve a Customer Satisfaction Score of over 90%. Contributed to the development of women-led technology startups, increasing their number from 3 to 12.

Director, Global GTM | Business Development at ECAL

January 1, 2021 - Present

Led the development and execution of go-to-market B2B SaaS partnerships, resulting in $113 million in new business opportunities. Consulted with cross-functional teams to identify and capitalize on market opportunities. Advised executive leadership on partnership strategy and business development.

Director, Global GTM | Business Development at Advance

January 1, 2012 - Present

Supported 3.5 million Australians across 100 technology companies by imagining and implementing innovative GTM support programs, achieving a 56% increase in targeted investor interest. Expanded the organization's global reach. Coached startup founders on scaling operations and fundraising strategies.

CEO at Voopes

January 1, 2012 - Present

Led a global agency focused on fostering women-led B2B SaaS startups through impactful GTM and marketing strategies. Mentored over 60 pre-revenue technology startups, helping them reach ARR of $5 million+. Inspired teams to embrace innovative solutions and drive business growth.

Founder & CEO at eKidna World

January 1, 2009 - Present

Established Australia's first children's online games company. Achieved 22% month-over-month growth and acquisition by Astro TV. Guided the company through rapid expansion and successful exit.

Global GTM & Business Strategy at New Zealand Trade & Enterprise

January 1, 2022 - Present

Led the expansion of the company portfolio from 4 to 26 companies and ARR from $14M to $283M in 2 years. Mentored founders and executives, fostering growth and innovation within the portfolio. Inspired teams to achieve a CSAT of over 90%. Contributed to the development of women-led technology startups, increasing their number from 3 to 12.

Director, Global GTM | Business Development at ECAL

January 1, 2021 - Present

Director, Global GTM | Business Development at Advance

January 1, 2012 - Present

Supported 3.5 million Australians across 100 companies. Imagined and implemented innovative GTM support programs for 250 technology companies, achieving a 56% increase in targeted investor interest. Expanded the organization’s global reach. Coached startup founders on scaling operations and fundraising strategies.

CEO at Voopes

January 1, 2012 - Present

Founder & CEO at eKidna World

January 1, 2009 - Present

Established Australia's first children's online games company. Achieved 22% MoM growth and acquisition by Astro TV. Guided the company through rapid expansion and successful exit.