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Hi! Crafted with hands-on experience growing my own beauty brand in Jakarta from early stage to a structured digital presence, I specialize in content planning, brand storytelling, and performance-driven campaigns across Instagram, TikTok, and Meta Ads. With a background that blends creativity and operations, I translate business goals into engaging social narratives while maintaining a premium brand image.…Hi! Crafted with hands-on experience growing my own beauty brand in Jakarta from early stage to a structured digital presence, I specialize in content planning, brand storytelling, and performance-driven campaigns across Instagram, TikTok, and Meta Ads. With a background that blends creativity and operations, I translate business goals into engaging social narratives while maintaining a premium brand image.

Karen S. Eugenia

Digital Marketer, Content Creator, Social Media Manager, +4

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Hi! Crafted with hands-on experience growing my own beauty brand in Jakarta from early stage to a structured digital presence, I specialize in content planning, brand storytelling, and performance-driven campaigns across Instagram, TikTok, and Meta Ads. With a background that blends creativity and operations, I translate business goals into engaging social narratives while maintaining a premium brand image.…Hi! Crafted with hands-on experience growing my own beauty brand in Jakarta from early stage to a structured digital presence, I specialize in content planning, brand storytelling, and performance-driven campaigns across Instagram, TikTok, and Meta Ads. With a background that blends creativity and operations, I translate business goals into engaging social narratives while maintaining a premium brand image.

Available to hire

Hi! Crafted with hands-on experience growing my own beauty brand in Jakarta from early stage to a structured digital presence, I specialize in content planning, brand storytelling, and performance-driven campaigns across Instagram, TikTok, and Meta Ads. With a background that blends creativity and operations, I translate business goals into engaging social narratives while maintaining a premium brand image.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Chinese

Beginner

Indonesian

Fluent

Work Experience

Intern Staff at National University of Singapore

February 1, 2019 - February 28, 2019

Assisted director in reviewing vendor's proposals and scheduled director's meetings regarding the operational aspects of a shopping center.

Part-Time All Rounder at Mum's Bakeshoppe

April 1, 2020 - April 26, 2024

Rotated as cashier and back office staff to bake Japanese puff pastries. Upsold additional products during customer's checkout process. Responsible for generating daily sales reports.

Quality Assurance Risk Agent at Shopee Indonesia

July 1, 2021 - November 30, 2022

Created and ensured execution of mitigation plans to prevent negative sentiments and reputational risks towards Shopee. Responsible for quality control of Shopee's products and advertising content media.

Policy Quality Assurance - TikTok Shop at TikTok Shop, ByteDance Inc

November 1, 2022 - October 31, 2023

Responsible for moderation between internal and external stakeholders for quality improvement. Conducted trend analyses and provided action plans to improve Indonesia's quality market performance.

Founder at Kaia Beauty

October 1, 2023 - April 26, 2024

Founded and grew a lash and brow studio with a strong focus on natural beauty, client satisfaction, and brand storytelling. Developed SOPs, service protocols, and training modules to ensure high service quality and team consistency. Expanded into Kaia Academy, offering a salon training program for aspiring beauty entrepreneurs.

Co-Founder at Hokkaido x PAFU, Melbourne

May 1, 2019 - October 31, 2019

Responsible for social media management through daily content posts, including analyzing account performance to improve digital marketing strategies such as Meta ads. Provided customer service via Whatsapp, Instagram, and e-commerce platforms. Managed inventory supplies to ensure seamless daily operations.

Founder & Creative Lead at Kaia Beauty and Academy

November 1, 2022 - October 1, 2023

Built a premium beauty studio from the ground up with emphasis on brand identity, social presence, and customer experience. Developed content strategies from storytelling campaigns to daily educational content. Produced creative assets (photos, videos, scripts) optimized for IG & TikTok while growing organic audience through high-quality content.

Digital Marketing Executive at National University of Singapore

October 1, 2023 - Present

Relevant coursework in Digital Marketing: Strategies, Models & Frameworks.

Co-Founder & Creative Lead at Mum’s Bake Shoppe

April 1, 2020 - Present

Created brand identity, content direction, and seasonal campaign concepts. Developed visual guidelines, product storytelling, and social media voice. Led content production, from creative concepting to execution.