karensanti

Experienced digital marketing professional with over 7 years of expertise in paid media, campaign strategy, and performance optimization. I specialize in platforms like Google Ads, Meta, LinkedIn, and TikTok, helping businesses achieve KPIs like ROAS and CPA. I’ve worked with renowned brands such as Grupo Boticário, Shiseido Group, and Stryde, driving measurable results. Proficient in tools like Google Analytics, Klaviyo, and SQL, I make data-driven decisions to enhance conversions. I also excel in team leadership, media planning, and managing high-budget accounts across e-commerce platforms like Shopify.