Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Liz Karen Toro Romero, a marketing leader based in Cali, Colombia. I specialize in building brand presence through social media, content strategy, and employer branding. I’ve led cross-functional teams to deliver engaging campaigns that align with business goals and people-centered storytelling. Over the past few years I’ve directed multi-brand marketing programs, optimized digital performance, and reported KPI-driven insights. I thrive in fast-paced environments, collaborating with HR, internal communications, and design to create compelling experiences that strengthen culture and drive growth.…Hi, I’m Liz Karen Toro Romero, a marketing leader based in Cali, Colombia. I specialize in building brand presence through social media, content strategy, and employer branding. I’ve led cross-functional teams to deliver engaging campaigns that align with business goals and people-centered storytelling. Over the past few years I’ve directed multi-brand marketing programs, optimized digital performance, and reported KPI-driven insights. I thrive in fast-paced environments, collaborating with HR, internal communications, and design to create compelling experiences that strengthen culture and drive growth.

Liz Karen Toro Romero

Marketing Strategist, Social Media Manager, Brand Strategist, +4





Hi, I’m Liz Karen Toro Romero, a marketing leader based in Cali, Colombia. I specialize in building brand presence through social media, content strategy, and employer branding. I’ve led cross-functional teams to deliver engaging campaigns that align with business goals and people-centered storytelling. Over the past few years I’ve directed multi-brand marketing programs, optimized digital performance, and reported KPI-driven insights. I thrive in fast-paced environments, collaborating with HR, internal communications, and design to create compelling experiences that strengthen culture and drive growth.…Hi, I’m Liz Karen Toro Romero, a marketing leader based in Cali, Colombia. I specialize in building brand presence through social media, content strategy, and employer branding. I’ve led cross-functional teams to deliver engaging campaigns that align with business goals and people-centered storytelling. Over the past few years I’ve directed multi-brand marketing programs, optimized digital performance, and reported KPI-driven insights. I thrive in fast-paced environments, collaborating with HR, internal communications, and design to create compelling experiences that strengthen culture and drive growth.

Available to hire

Hi, I’m Liz Karen Toro Romero, a marketing leader based in Cali, Colombia. I specialize in building brand presence through social media, content strategy, and employer branding. I’ve led cross-functional teams to deliver engaging campaigns that align with business goals and people-centered storytelling.

Over the past few years I’ve directed multi-brand marketing programs, optimized digital performance, and reported KPI-driven insights. I thrive in fast-paced environments, collaborating with HR, internal communications, and design to create compelling experiences that strengthen culture and drive growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Head of Marketing & Communications at Brillaseo SAS

March 1, 2025 - December 15, 2025

Developed and executed social media content strategies aligned with brand positioning and engagement objectives; managed cross-platform content; collaborated with HR and Internal Communications to create employer branding and culture content; monitored KPIs and delivered actionable KPI reports; strengthened brand messaging through people-focused storytelling; managed priorities in fast-paced environments.

Marketing Leader at 2Group SAS

December 1, 2022 - December 1, 2024

Led multi-brand marketing and social media strategies focused on lead generation, growth, and community building; planned, approved, and optimized content and ATL/BTL campaigns aligned with brand objectives; created brand guidelines and marketing processes to improve consistency and execution; analyzed digital performance, web traffic, and acquisition metrics to optimize campaigns; supervised marketing and design teams; prepared monthly KPI reports with insights and strategic recommendations.

Digital Advertising Analyst / Media Buyer at KanCan Jeans

June 1, 2022 - December 1, 2022

Executed and monitored paid digital campaigns, optimizing performance and budget allocation; managed influencer collaborations to support brand positioning and social media growth; supported social media content planning and chronopost supervision to ensure consistent brand messaging; coordinated BTL advertising activities aligned with campaign objectives; analysed campaign results and audience behaviour to improve engagement and conversion performance; supported e-commerce operations by updating product information and availability across digital platforms.