Liz Karen Toro Romero

Developed and executed social media content strategies aligned with brand positioning and engagement objectives; managed cross-platform content; collaborated with HR and Internal Communications to create employer branding and culture content; monitored KPIs and delivered actionable KPI reports; strengthened brand messaging through people-focused storytelling; managed priorities in fast-paced environments.

Led multi-brand marketing and social media strategies focused on lead generation, growth, and community building; planned, approved, and optimized content and ATL/BTL campaigns aligned with brand objectives; created brand guidelines and marketing processes to improve consistency and execution; analyzed digital performance, web traffic, and acquisition metrics to optimize campaigns; supervised marketing and design teams; prepared monthly KPI reports with insights and strategic recommendations.

Executed and monitored paid digital campaigns, optimizing performance and budget allocation; managed influencer collaborations to support brand positioning and social media growth; supported social media content planning and chronopost supervision to ensure consistent brand messaging; coordinated BTL advertising activities aligned with campaign objectives; analysed campaign results and audience behaviour to improve engagement and conversion performance; supported e-commerce operations by updating product information and availability across digital platforms.