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I'm a senior communications leader with 15+ years of international experience across corporate communications , public relations and consumer marketing for brands like MTV, Comedy Central, Nickelodeon and Invisalign. I specialize in strategic narrative, earned and paid PR, brand and launch activation communications. I enjoy advise and develop communications and roll-out plans, known for sound judgment, clarity under pressure and execution-focused delivery.…I'm a senior communications leader with 15+ years of international experience across corporate communications , public relations and consumer marketing for brands like MTV, Comedy Central, Nickelodeon and Invisalign. I specialize in strategic narrative, earned and paid PR, brand and launch activation communications. I enjoy advise and develop communications and roll-out plans, known for sound judgment, clarity under pressure and execution-focused delivery.

Karina Ludz

Copywriter, Content Creator, Brand Strategist, +3

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I'm a senior communications leader with 15+ years of international experience across corporate communications , public relations and consumer marketing for brands like MTV, Comedy Central, Nickelodeon and Invisalign. I specialize in strategic narrative, earned and paid PR, brand and launch activation communications. I enjoy advise and develop communications and roll-out plans, known for sound judgment, clarity under pressure and execution-focused delivery.…I'm a senior communications leader with 15+ years of international experience across corporate communications , public relations and consumer marketing for brands like MTV, Comedy Central, Nickelodeon and Invisalign. I specialize in strategic narrative, earned and paid PR, brand and launch activation communications. I enjoy advise and develop communications and roll-out plans, known for sound judgment, clarity under pressure and execution-focused delivery.

Available to hire

I’m a senior communications leader with 15+ years of international experience across corporate communications , public relations and consumer marketing for brands like MTV, Comedy Central, Nickelodeon and Invisalign. I specialize in strategic narrative, earned and paid PR, brand and launch activation communications. I enjoy advise and develop communications and roll-out plans, known for sound judgment, clarity under pressure and execution-focused delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Polish

Fluent

Spanish; Castilian

Beginner

German

Beginner

Work Experience

Director, Corporate Communications EMEA at Align Technology

April 1, 2020 - March 1, 2026

Owned and led internal and external communications strategy across EMEA for Invisalign and iTero, supporting sustained double-digit YoY growth and all-positive earned coverage. Shaped and executed reputation management and executive positioning programmes, including thought leadership, LinkedIn presence and proactive media engagement. Led integrated communications during high-stakes situations (regulatory, pricing and market changes), partnering with Legal, Public Affairs and Global teams to protect trust and business continuity. Drove proactive media strategies across 20+ markets, delivering consistent, high-quality coverage and strengthening Align’s leadership narrative. Acted as senior advisor to regional leadership teams, aligning communications priorities with business objectives and increasing positive media sentiment by 20% YoY. Led internal communications and engagement initiatives, including town halls and employee recognition campaigns.

Senior Manager, Communications EMEA at Align Technology

April 1, 2016 - March 1, 2020

Built and led the first regional communications function, establishing Align Technology as the market leader in clear aligners and intraoral scanning. Led messaging and positioning, as well as the execution of PR and brand campaigns, including the global 4 Million and 6 Million Smiles milestones across markets. Managed corporate and consumer communications across 12 markets, driving strong media visibility and narrative alignment. Delivered executive and employee engagement programmes, including leadership town halls and regional kick-offs.

Corporate & Consumer Communications Manager at Viacom International Media Networks, Poland

October 1, 2003 - October 1, 2012

Led corporate and consumer communications for MTV, Nickelodeon and Comedy Central across CEE and EMEA. Delivered high-impact PR and digital campaigns supporting flagship shows and brand launches, including regional launches of MTV HD, Nickelodeon’s events (Teen Choice Awards) and Comedy Central across EMEA. Managed press junkets, MTV and Nickelodeon red carpet and press, and media inquiries across 10+ markets. Collaborated with the global team on crisis communications and daily international media relations. Drafted press announcements, blog posts, presenter and executive briefings, QAs, media responses and other materials.