Co-founded a fitness brand and built its social media and content strategy, including community engagement and organic growth. Collaborated with influencers and creators to expand reach, generate UGC, and strengthen brand visibility. Grew social media presence by 200% through organic content strategy and engagement with 100+ clients.

E-commerce & Performance Marketing Manager at Decogal Co

July 1, 2024 - September 1, 2024

Built the marketing function from scratch and managed a 100K EGP paid-media budget across Meta Ads, influencer marketing, and campaign optimization. Coordinated influencer, organic social, and paid acquisition activities to deliver a 30% sales increase in the first month. Produced creator/UGC-led paid creative testing and supported performance improvements through viral organic content.

DTC E-commerce & Influencer Marketing Lead (Contract) at Multiple Global Clients

August 1, 2019 - January 1, 2025

Embedded marketing lead for international DTC e-commerce brands, including building Shopify stores and supporting branding, product pages, CRO, and store optimization. Built and managed a 100+ creator network and handled the full influencer campaign lifecycle: sourcing, vetting, outreach, negotiation, briefing, content approvals, tracking, and ROI reporting. Drove 50%+ of client sales through creator channels and supported up to 4x ROAS through performance marketing and Meta Ads creative/audience testing.

DTC & Influencer Marketing Manager (Self-employed) at E-Commerce Shopify Online Store

March 1, 2019 - February 1, 2024

Independently launched and managed multiple Shopify DTC stores (pets, jewelry, and beauty), handling end-to-end operations including product research, store design, copywriting, CRO, and optimization. Built and managed a 100+ creator/influencer network and executed influencer/UGC campaigns from outreach through briefs, approvals, and partnerships. Ran Meta Ads and creative testing to optimize ROAS, CTR, CPA, CPM, AOV, and conversion rates; also tested TikTok organic and creator-led content for growth without ad spend.

Affiliate Marketer (Self-employed) at Kickbooster

August 1, 2018 - March 1, 2019

Gained foundational experience in performance marketing through affiliate work, including offer selection, audience targeting, conversion optimization, and content/traffic generation. Generated sales using both organic content and paid traffic campaigns while strengthening copywriting and acquisition fundamentals.